1. Creating a Enterprise Mobile
Strategy
Michael King
Director of Enterprise Strategy
Appcelerator
@mobiledatamike

2. Mobile Matters:
Creating a Enterprise
Mobile Strategy

3. Book stores
• Amazon re-imagined
the book buying
experience
• Using the Internet and
the recommendation
engines, enabled
personal experiences
• Within 10 years, the
entire industry collapses
• Crown Books, Borders,

4. Video Stores
• With VHS , then laser
disc, then DVD… Video
stores dominated the
landscape
• Streaming over the
Internet replaced it for
many customers
• Within 8 years, the
industry transformed
• Largest Chain
(Blockbuster) went
bankrupt in 2011

5. Post Office
• Losing 3 Billon dollars a
Quarter
• Cutting Saturday
delivery
• Email has replaced the
majority of
communications
• Projected to Disappear
by 2020

6. Who's Next?
• Taxi cabs
• Banks
• Online Classifieds
• Social Networks
• Mobile will impact
everything

7. Agenda
• Mobile is the new normal
• What we hear from our
enterprise clients
• Mobile maturity model
• Creating an organization for long
term mobile success
• Frameworks

8. Mobile Technologies

9. Enterprise Trends
Number of employee mobile CIOs must support both
platforms CIOs expect to support,
Gartner survey employee and customer-facing
70
applications on many platforms
60
50
and form factors.
40
30
Enterprises increasingly want a
20
10
single app platform
0
1 2 3 4 5 6 >6
Enterprises differentiate
services with mobile apps

10. Developer Trends
Native Apps by Platform
Mobile app development
outstrips web and desktop
Native apps dominate
Users increasingly expect rich
and immersive applications

11. Agenda
• Mobile is the new normal
• What we hear from our
enterprise clients
• Mobile maturity model
• Creating an organization for long
term mobile success
• Frameworks

12. Requirements from IT
• I need to…
• Facilitate rapidly mobile application
development
• Support all of the requirements from the
Lines of Business, for innovation and
communication
• Security enforcement and governance
• Prioritization my application projects
Key Metrics: Reduce TCO, Faster Time to
Market to support the Business, Enforce
strong governance and adherence to security
policies

13. Requirements from LOBs
I expect mobile apps to…
• Rapidly facilitate greater engagement and deliver
value to customers
• Discover new opportunities to service customers
and potentially new lines of business
• Enable employee efficiency gains
• Provide a better experience for employees and
customers, though all phases of the interaction
• Rapidly integrate new technologies, device types
and interactions
Key Metrics: Increased Customer
Engagement, higher employee productively

14. Agenda
• Mobile is the new normal
• What we hear from our
enterprise clients
• Mobile maturity model
• Creating an organization for long
term mobile success
• Frameworks

15. Components of a
Mobile Strategy
• Organization (MCoE)
• Policies
• Evaluation frameworks and
use cases
• Technologies to Support a
mobile first enterprise
• Successful implementations

16. People
Organizational constructs to
support a sustainable mobile
enterprise:
Mobile maturity model
Mobile Center of Excellence
(MCoE)

17. Why an MCoE:
The Business Value of a MCoE
Improved efficiency and productivity driven by mobile Apps
Standardized methodology across all mobile applications
Lower costs & increase efficiency, in both supported
functions and delivered apps
Ensure apps adhere to security policies and existing privacy
and appropriate use policies

18. Who should participate
in a MCoE:
An MCoE cannot be solely driven from IT
It will be made up from teams from each
department with a stake in the success of
mobility endeavors
• Legal and HR
• Customer facing LOBs
• Operational functions
(Production, Logistics, etc.)
• Information technology

19. Route to an MCoE
Executive level sponsorship
Invite parties, convene initial meeting
Set technical standards and policies to
support app developments
Prioritize development efforts based on
standardized evaluation criteria
Implement technologies to enable
19 6 November 2012

20. Mobile Maturity Model

21. Exploration
Mobilizing information for customer
and employees
Understanding your audience, both
devices and demographics
The impact of the mobile devices on
existing infrastructure
Gaining understanding of the support
and training requirements

22. Acceleration
Integration of new services and data
sources into the existing application/s
Streamlining transactions and
efficiency are focus areas
Understanding of how users are
discovering and using the applications
Expanding the audience of devices,
operation systems, and interactions

23. Transformation
Diving deep into those user
interactions to discover new service
opportunities
Discovering which cloud services
align with audience and application
requirements
Rapid iteration and application
redevelopment
Data and information flows back
from the application to the enterprise

24. Agenda
• Mobile is the new normal
• What we hear from our
enterprise clients
• Mobile maturity model
• Creating an organization for long
term mobile success
• Frameworks

25. Application request
frameworks
Purpose: to provide a Prioritize those that have the most significant impact
consistent method for the on bottom line or existing processes when compared
evaluation of new mobile with cost for deployment
application requests, and
updates to existing Complexity of the application and specific
applications requirements (security, management, peripheral
support) will drive costs higher
Don’t forget the server side development costs
An application's priority will depend on an enterprise’s
position on the mobile maturity model the cost and
complexity, and delivered value

26. Application request
frameworks
Quality Application 1 Application 2 Application 3
Impact on Existing
Process
Financial Impact
Expected Lifespan
Complexity
Specific client
requirements
Server side
requirements
Devices supported
Delivery Date

27. BYOD Policies
Purpose: to enable
Bring your own device (BYOD) impacts all
employees and partners to
aspect of a mobile enterprise, with policies,
be productive on the
technology selections and process
devices they are most
comfortable on
Device ownership is only a single aspect of
the BYOD policy
Application functions/architecture will be
influenced by the BYOD policies

28. Example BYOD Policy
Policy Device Service Supported Security
Ownership Ownership Application
Architectures
All data and Devices owned Service owned Thick and Rich Full device life
Gold apps owned by and paid for by and paid for by applications cycle
the enterprise enterprise Enterprise supported management
Silver Some data and Device can be Service paid for Rich and thin Application
apps owned by owned by by enterprise client data and
enterprise enterprise or applications delivery
employee management
Bronze No data and Device owned Service paid for Thin client No
apps owned by by Employee by employee applications management
enterprise supported or security
required

29. Categorize your use cases
Application Computing Input/Display Supported OSs Contextual
Updating time elements
Cadence
Desktop/Laptop 18-24 months 15-50 mins Unlimited display 1-2 Limited to
(fixed computing) and input browsing history
Tablet (nomadic) 3-6 months 5-15 mins Primarily 2-3 Location and
display/consumptio browsing history,
n camera, location
Smartphones 3-6months Less then 5 mins Very limited display 3-5 Location,
(mobile) and input camera,
compass,
accelerometer

30. Next-Generation Application Lifecycle
Roles
Execs and App
Owners
Release and
security
managers
Client and server
Developers
Business Analysts
Functional and
performance
testers

31. Conclusions
• Strategy starts with the right
organization, and the right people
• Nearly all enterprises are at the start
of this journey
• Standardization doesn’t have mean a
lack of innovation or ability to react
quickly, if implemented correctly
• Successful implementations of the
standards and technology are the best
models for success

32. The Largest Mobile Platform in the World
Largest Mobile Platform:
50,000 mobile applications (est.)
80 million devices
350,000 registered mobile developers
1,500 enterprise customers
Largest Ecosystem
Hundreds of 3rd-party ISVs
Fully integrated
Unlimited extensibility

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