1. Introduction to the
AT&T API Platform
and
AT&T Developer Program
Ed Schmit and Giri Bhaskara
October 2012
© 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.

2. AT&T Developer Program
Online
API Platform
AT&T ARO
Development Resources
Device Specs
SDKs & Tools
Communications
Newsletter
Email
Blog
Social Media
Contests & Events
Developer Summit
Mobile App Hackathons
Contests
Fun Events
Community & Support
Forums
Webcasts
Live Chat
Technical Support
2 © 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.

3. AT&T API Platform
3 © 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.

4. AT&T API Platform
What it is
Leveraging technology from Apigee, the API Catalog
API Platform exposes core capabilities Speech
through RESTful public APIs
Reduces friction for a thriving SMS & MMS
ecosystem of developers and Messaging
innovators:
Payment
• Easy, self-service access to RESTful
APIs
• Extensive documentation In App Messaging
from Mobile Number
• SDKs to ease development for HTML5
(Beta)
and native apps
• Sample apps and code
Location
• Console & Sandbox for testing
Device Capabilities
4 © 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
(Beta)

5. AT&T API Platform
How it works - Workflow
Build & Test
Apps with APIs
in Sandbox
Learn About
AT&T APIs View Sample
Apps & Code Push Apps to
Production
Purchase API
Platform Access
5 © 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.

6. AT&T API Platform
How it works – Transaction Workflow
Apigee Gateway connects to
southbound enabler,
like Speech on our Cloud
Transaction request goes from
Developer uses API Platform Gateway back to API Platform
to add RESTful AT&T APIs
App is provisioned with
to his apps
API Key & connects to
Apigee Gateway
Transaction goes from
API Platform to
Cloud (HTML5) or Device (Native)
6 © 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.

7. AT&T API Platform
Catalog
7 © 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.

8. Speech API
Voice-enable your apps
The Speech API can be used to create apps with speech
recognition that run on virtually any device and cellular
network in the United States — just send us audio, and
we’ll send you the transcribed text of what your
customers say.
Powered by the AT&T WATSON℠ speech transcription
engine, the Speech API is optimized for seven speech
contexts that we build, maintain, and tune for you. The
intent is that these contexts return more accurate
results when used with the app types after which they
are named. Choose the one that best fits your app:
• Web Search
• Business Search
• Voicemail To Text
• SMS Speech
• Question and Answer
• TV
• Generic – a general-purpose context that can automatically
detect and transcribe English and Spanish languages
8 © 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.

9. Speech API
How it works
1. Either use our SDKs for
HTML5 or native apps to
create a UI that captures
speech, or create your
own.
2. Send the audio to the API
via a data connection.
3. App request is
authenticated /
approved.
SM
4. Our AT&T WATSON
speech engine transcribes
the text, and returns it to
the app.
5. The app can perform
additional actions on the
text, or present it back to
the user.
9 © 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.

10. Payment API
Supports one-time and subscription purchases
with a purchase process designed to support all
connected device transactions, regardless of
how the customer connects to the network
Handles authentication, communication with
the billing system(s), and confirmation/
notification steps for an in-app purchase with
billing to the AT&T Wireless account
Lets you be in charge, giving you the flexibility
to control the look and feel of how you present
purchase options to your customers, as well as
how you deliver digital goods to the customer
10 © 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.

11. SMS & MMS APIs
Reach customers with targeted alerts &
information, and enable them to connect back
to you
Users can send messages from their mobile
device to your app ("mobile originate") or your
app can send messages to one or more mobile
users ("mobile terminate")
As part of our SMS service, we lease a short
code to you at no extra charge – SMS uses short
codes that make two-way interactions more
convenient for both you and your user
With MMS, you can move beyond the text-only
capabilities of SMS to include
video, images, audio, synchronized multimedia
integration language (SMIL) formatting, and
plain text
Unlike other native messaging solutions, our
solution works across platforms, delivering
11 © 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
content to the user's existing text message
inbox

12. In App Messaging from Mobile Number API (Beta)
This API enables your app to send text and
picture messages to any U.S. mobile phone
using the user’s own AT&T phone number –
from within your application.
Message recipients will immediately recognize
who sent the message.
Replies to messages sent can be received by the
user’s mobile phone and by your
application, so that the conversation can
continue within your application.
12 © 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.

13. Device Capabilities API
This API provides an effective way to identify
the user's device and its capabilities, so you
can develop apps that give the best user
experience and support.
This beta version of the API provides a look at
the AT&T method for responding to device
capabilities requests with information that is
specific to the AT&T network and AT&T
device-naming conventions.
The API retrieves the make, model, and
firmware release of the device.
13 © 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.

14. Demo
Giri Bhaskara
Principle Technical Architect
14 © 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.

15. AT&T Developer Program
15 © 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.

16. AT&T Application Resource Optimizer (ARO)
AT&T ARO is a free diagnostic tool for
analyzing the performance of your mobile
applications
Test how efficiently your apps run on the
network and use the device battery
Get Best Practices recommendations to
optimize your app’s performance, speed,
network impact and battery utilization.
To download the tool, visit
developer.att.com/ARO
16 © 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.

17. AT&T Mobile App Hackathons
Learn something new
Build something cool
Grow your network of resources
Win something
Have fun!
Calendar at:
alexdonn.eventbrite.com
17 © 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.

18. AT&T Developer Summit
2012 was the 6th Year for the AT&T Developer
Summit
Expanded to 2 days to include a Hackathon
More than 2100 attendees, with 720
companies and 33 countries represented
Opportunity for developers to
– Come together to learn about emerging
technologies
– Network with AT&T staff, top industry
professionals, and experts
– Hear the latest announcements from AT&T
targeting developer community
– Have fun – great games, parties, and
entertainment!
We want to see you at next year’s event –
January 6-7, 2013 in Las Vegas!
18 © 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.

19. developer.att.com
Ed Schmit
es8361@att.com
© 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.