Content Marketing is too essential today. Your can build up the online identity of your product or services by that. Building up blogs and promoting those blogs is what you have to do in this regard.

1. Content Marketing
a good content
marketing strategy
Babu Appat

2. E-Age Marketing
Part of a good content marketing strategy,
blogging helps you position yourself as an
expert in your area

3. A Good Content Marketing Strategy
consists of producing and publishing
information that builds trust and
authority among your ideal customers.

4. Building Brand Loyalty
It is a way of creating relationships and
community so people feel loyal to your
brand,
and it helps you become recognised as a
thought leader in your industry.

5. Blogs
Successful blogs play a pivotal role in
delivering your brand message, and
help drive sales without using
traditional hard-sell tactics.

6. Help Making Better Decisions
They don’t merely push out your sales
pitch over and over — they offer
insights, answer common questions, and
help readers make better decisions

7. Content is King
The key to successful blogging is creating
content that your target audience wants
to read.

8. 5 steps for creating a successful blog
The steps below will help you
create a content marketing
strategy for your blog that ensures
you will reach your goals

9. 1. Understand your goals
It’s important to know what you
want to accomplish and how you’ll
measure your success.

10. Ask these Questions
• Do you want to promote new products and
services?
• Are you trying to attract a particular target
market?
• Would you like to create a community and foster
engagement with your customers and prospects?
• Are you looking to improve your search ranking?

11. Form a Clear Understanding of the
need
Make sure you have a clear
understanding of what you are trying
to achieve before you start
blogging, otherwise you risk
disappointment

12. 2. Know your audience
You have to build up a thorough
knowledge about the target
customers to who you are going to
talk through your blogs and
other E-contents

13. Some Relevant Questions
• Who are you trying to reach?
• Where do they spend time online?
• What do they want and need from a blog
like yours?

14. Basis of our Blogging Strategy
These data points should be the basis
of your blogging strategy.
All of your blog content should be
written with your target audience in
mind.

15. Lest you may mar the apprehension
If it isn’t, it can be detrimental — you
run the risk of confusing your
readers about your brand and
breaking the trust they have in your
ability to deliver articles they want to
read consistently in the future

16. 3. Write with your readers in
mind
We harp on the fact that in-depth
customer knowledge which you
continuously improve as days go by,
is an important requisite of effective
blogging.

17. Your Unique Voice
Identify ways in which you can add
your unique voice to the
discussion that already exists
about your industry and brand.

18. Your Product – A Better Solution
Determine your value proposition — a
clear statement that explains how
your product solves customers’
problems, delivers specific benefits,
and communicates why people
should buy from you instead of from
your competition.

19. Thus Create an Edge over Others
Armed with this information, you can
identify your niche and hype your
differentiators by creating content
around topics that offer special
insights and analysis not offered by
other blogs

20. 4. Be consistent
Consistency is really important. You
should keep on trying to improve the
offer through the blog on a pre-
determined periodicity.

21. Update at Regular Intervals
Have you ever heard someone say, “If you
don’t update your blog daily, there’s no
reason for people to visit it”? Well, that’s
not quite true. But it is important to post
regularly so you can retain subscribers
and attract new ones.

22. One Post a Week
It is a lot of fun but also very
challenging, so I suggest one blog
post a week.

23. Sustain and Grow
You will be thankful that you can, not
only able to retain your audience,
but grow it as well via social media
and syndication.

24. Consistency Pays
Being consistent helps you meet your
audience’s expectations and create a
place they trust and visit over and over.
That consistency will reward you with
reader loyalty.

25. Additionally
Use techniques like:
• SEO Search Engine Optimised Content
• Embedded Videos of your products
• Relevant External Links to your other blogs
• Product shots of yours
• Your own product albums etc

26. 5. Use marketing tactics to create visibility
“If you build it, they will come”
isn’t a viable blog marketing
strategy.

27. Blog- a Viable Marketing Strategy
Promoting your blog is an essential
element of attracting interest for
your content, and thus for your
products and services.

28. Visibility
Make efforts to create visibility for
your content.

29. Examples
Examples include making it easy for your
readers to share your content via social
media platforms like
Twitter, Facebook, Pinterest, and
LinkedIn; using social bookmarking sites
such as StumbleUpon and Digg; and
syndicating your content through RSS
(Real Simple Syndication).

30. Learn More about Blog
Marketing
120 ways effective ways
to Market your BLOGS
For this you may please contact
babuappat@gmail.com

31. http://communicativescience.wordpress.com/