Managed app acquisition service targeting your devices, your markets, and your marketing initiatives.

1. prioritizing app
APP Publishing
acquisition effort for
YOUR DEVICES, YOUR
MARKETS, & YOUR
M A R K E T I N G
I N I T A T I V E S
e m a i l . a p p s @ a p p - p u b l i s h . c o m | d a t a s t r e a m . t w i t t e r. c o m / t h e a p p l i s t | t e l . + 8 5 2 - 3 4 . 8 9 8 . 9 6 9

2. 1
Qualifying relevancy
APP Publishing
Local Devise Marketing
how it works ?
Apps ranked by relevancy
2
Determining market demand
Paid/ Free App/ Game Category
Market share of app category
3
Tracking customer interest
Average # of # of apps
Score participant linked to
App ranked by Consumer interest
List of prioritized developers
e m a i l . a p p s @ a p p - p u b l i s h . c o m | d a t a s t r e a m . t w i t t e r. c o m / t h e a p p l i s t | t e l . + 8 5 2 - 3 4 . 8 9 8 . 9 6 9

3. what do we measure
?
APP Publishing
1
Qualifying relevancy
Ranking of apps based on relevancy to the local markets, the
specific set of hardware attributes, & related marketing initiative
output List of top apps with relevancy
scores (local/ hardware/ marketing)
Local +
Device +
Marketing
§ Local language § Hardware related § Event related
§ App description § Hardware platform § e.g. Summer holiday
§ User comment § Screen size
§ Screen resolution § Thematic
§ Local content § Targeting IT manager
§ Software related
§ Content profanity § Android 3.0
§ OS enhancement
e m a i l . a p p s @ a p p - p u b l i s h . c o m | d a t a s t r e a m . t w i t t e r. c o m / t h e a p p l i s t | t e l . + 8 5 2 - 3 4 . 8 9 8 . 9 6 9

4. what do we measure
?
APP Publishing
2
Determining market demand
Measuring the relative market share of each category of apps in
each of the supported local app stores
output List of app categories ranked by
their relative market share %
Top level Category level Just released
Paid vs. Free ✪ ✪ ✪
Apps vs. Games ✪ ✪ ✪
Individual category ✪ ✪
e m a i l . a p p s @ a p p - p u b l i s h . c o m | d a t a s t r e a m . t w i t t e r. c o m / t h e a p p l i s t | t e l . + 8 5 2 - 3 4 . 8 9 8 . 9 6 9

5. what do we measure
?
APP Publishing
3
Tracking consumer interest
Deep dive into each category of apps, and ranked the apps based
on factors contributing to consumer interest of the apps
output List of ranked apps based ranked by
consumer interest
Latest version Cumulative
Average User Score ✪ ✪
# of Participants ✪ ✪
# of Apps linked to & from it ✪ ✪
e m a i l . a p p s @ a p p - p u b l i s h . c o m | d a t a s t r e a m . t w i t t e r. c o m / t h e a p p l i s t | t e l . + 8 5 2 - 3 4 . 8 9 8 . 9 6 9

6. the OUTCOME
APP Publishing
List of prioritized developers
Score a developers based on
• Relevancy of app portfolio to the market, hardware, & market
• Popularity of types of app in terms of local market demand
• Consumer interest in app portfolio among local users
output A list of targeted developers
prioritized based on the level of
relevancy, market demand, &
consumer interest generated by
the portfolio of apps and games
e m a i l . a p p s @ a p p - p u b l i s h . c o m | d a t a s t r e a m . t w i t t e r. c o m / t h e a p p l i s t | t e l . + 8 5 2 - 3 4 . 8 9 8 . 9 6 9

7. APP Publishing
Relative weighting
1
Relevancy 40%
Local Hardware Marketing 40% . 30% . 30%
2
Market demand 30%
Paid vs. Free App vs. Game Category 60% . 10% . 30%
3
User popularity 30%
Average Score # of participants # of linked apps 40% . 40% . 20%
e m a i l . a p p s @ a p p - p u b l i s h . c o m | d a t a s t r e a m . t w i t t e r. c o m / t h e a p p l i s t | t e l . + 8 5 2 - 3 4 . 8 9 8 . 9 6 9

8. APP Publishing
Apps for your DEVICES, MARKES,
& MARKETING INITIATIVES
Please tell us which device, in
which market, and with what kind
of marketing initiative you have in
mind, and we will find you the
collection of apps that are right.
the APP Publish team
e m a i l . a p p s @ a p p - p u b l i s h . c o m | d a t a s t r e a m . t w i t t e r. c o m / t h e a p p l i s t | t e l . + 8 5 2 - 3 4 . 8 9 8 . 9 6 9