Suche senden
Hochladen
Social Media is a Red Bike
•
Als PPSX, PDF herunterladen
•
0 gefällt mir
•
338 views
Anthony Power
Folgen
An attempt to define social media without reference to specific tactics or examples.
Weniger lesen
Mehr lesen
Melden
Teilen
Melden
Teilen
1 von 48
Jetzt herunterladen
Empfohlen
Oxfam Scotland's plans for a citizen journalist network - Be Good Be Social 2...
Oxfam Scotland's plans for a citizen journalist network - Be Good Be Social 2...
Be Good Be Social
LAS TICS EN EL PROCESO DE APRENDIZAJE
LAS TICS EN EL PROCESO DE APRENDIZAJE
luisdejesus1983
Alimentvsnutrient
Alimentvsnutrient
iessth
Aiguille Du Midi
Aiguille Du Midi
castor gérard
Древний египет
Древний египет
guest09f9c82
MIS Specialist_ Krunal Shah
MIS Specialist_ Krunal Shah
Krunal Shah
2010 Estate Planning Update
2010 Estate Planning Update
fsgeneva
Portfolio Berenice K DA Web
Portfolio Berenice K DA Web
berenicek
Empfohlen
Oxfam Scotland's plans for a citizen journalist network - Be Good Be Social 2...
Oxfam Scotland's plans for a citizen journalist network - Be Good Be Social 2...
Be Good Be Social
LAS TICS EN EL PROCESO DE APRENDIZAJE
LAS TICS EN EL PROCESO DE APRENDIZAJE
luisdejesus1983
Alimentvsnutrient
Alimentvsnutrient
iessth
Aiguille Du Midi
Aiguille Du Midi
castor gérard
Древний египет
Древний египет
guest09f9c82
MIS Specialist_ Krunal Shah
MIS Specialist_ Krunal Shah
Krunal Shah
2010 Estate Planning Update
2010 Estate Planning Update
fsgeneva
Portfolio Berenice K DA Web
Portfolio Berenice K DA Web
berenicek
La TelevisióN Marisa
La TelevisióN Marisa
marisave
practice
practice
shig45
Site Catalyst Overview
Site Catalyst Overview
Lalitendu Sahoo
SEO Process Brief
SEO Process Brief
Lalitendu Sahoo
web metric glossary omniture
web metric glossary omniture
Lalitendu Sahoo
PPC Basic Formula
PPC Basic Formula
Lalitendu Sahoo
Planning for networks
Planning for networks
Graeme Wood
Understanding Media - Class 7 Civics (Social Studies)
Understanding Media - Class 7 Civics (Social Studies)
rianna chaturvedi
Intro to Mass Communication: CH 1
Intro to Mass Communication: CH 1
akn4fotos
Adrian Chan, SNCR Newcomm09
Adrian Chan, SNCR Newcomm09
adrian chan
Role of-media-in-society (1)
Role of-media-in-society (1)
Rana403
A Good Friend Essay
A Good Friend Essay
Rhonda Middleton
Ems - Summer I ’11 - T101 Midterm Exam Review
Ems - Summer I ’11 - T101 Midterm Exam Review
LindsayEms
Midterm review
Midterm review
LindsayEms
Group ancillary sketches
Group ancillary sketches
Abc Abc
Wake Up To Social Media
Wake Up To Social Media
nextbyramla
Social Media
Social Media
Vivekanand Saraswati
Essay Pet Cat. Online assignment writing service.
Essay Pet Cat. Online assignment writing service.
Heidi Wilson
Social Media Targeting
Social Media Targeting
Aliza Sherman
Pattern Languages as Media for the Creative Society (COINs2013)
Pattern Languages as Media for the Creative Society (COINs2013)
Takashi Iba
From Social Media to Human Media @ Glocal: Inside Social Media
From Social Media to Human Media @ Glocal: Inside Social Media
NewMediaMK
White paper on social media by suraj gopan
White paper on social media by suraj gopan
Suraj Gopan
Weitere ähnliche Inhalte
Andere mochten auch
La TelevisióN Marisa
La TelevisióN Marisa
marisave
practice
practice
shig45
Site Catalyst Overview
Site Catalyst Overview
Lalitendu Sahoo
SEO Process Brief
SEO Process Brief
Lalitendu Sahoo
web metric glossary omniture
web metric glossary omniture
Lalitendu Sahoo
PPC Basic Formula
PPC Basic Formula
Lalitendu Sahoo
Andere mochten auch
(6)
La TelevisióN Marisa
La TelevisióN Marisa
practice
practice
Site Catalyst Overview
Site Catalyst Overview
SEO Process Brief
SEO Process Brief
web metric glossary omniture
web metric glossary omniture
PPC Basic Formula
PPC Basic Formula
Ähnlich wie Social Media is a Red Bike
Planning for networks
Planning for networks
Graeme Wood
Understanding Media - Class 7 Civics (Social Studies)
Understanding Media - Class 7 Civics (Social Studies)
rianna chaturvedi
Intro to Mass Communication: CH 1
Intro to Mass Communication: CH 1
akn4fotos
Adrian Chan, SNCR Newcomm09
Adrian Chan, SNCR Newcomm09
adrian chan
Role of-media-in-society (1)
Role of-media-in-society (1)
Rana403
A Good Friend Essay
A Good Friend Essay
Rhonda Middleton
Ems - Summer I ’11 - T101 Midterm Exam Review
Ems - Summer I ’11 - T101 Midterm Exam Review
LindsayEms
Midterm review
Midterm review
LindsayEms
Group ancillary sketches
Group ancillary sketches
Abc Abc
Wake Up To Social Media
Wake Up To Social Media
nextbyramla
Social Media
Social Media
Vivekanand Saraswati
Essay Pet Cat. Online assignment writing service.
Essay Pet Cat. Online assignment writing service.
Heidi Wilson
Social Media Targeting
Social Media Targeting
Aliza Sherman
Pattern Languages as Media for the Creative Society (COINs2013)
Pattern Languages as Media for the Creative Society (COINs2013)
Takashi Iba
From Social Media to Human Media @ Glocal: Inside Social Media
From Social Media to Human Media @ Glocal: Inside Social Media
NewMediaMK
White paper on social media by suraj gopan
White paper on social media by suraj gopan
Suraj Gopan
Social Media and Corporate Communication
Social Media and Corporate Communication
Syed Mohsin Raja
Evaluation question 2
Evaluation question 2
AntonyPettersenMedia
5. importance and barriers of communication
5. importance and barriers of communication
deepak kulhari
Second Life And Social Media
Second Life And Social Media
Doug Thompson
Ähnlich wie Social Media is a Red Bike
(20)
Planning for networks
Planning for networks
Understanding Media - Class 7 Civics (Social Studies)
Understanding Media - Class 7 Civics (Social Studies)
Intro to Mass Communication: CH 1
Intro to Mass Communication: CH 1
Adrian Chan, SNCR Newcomm09
Adrian Chan, SNCR Newcomm09
Role of-media-in-society (1)
Role of-media-in-society (1)
A Good Friend Essay
A Good Friend Essay
Ems - Summer I ’11 - T101 Midterm Exam Review
Ems - Summer I ’11 - T101 Midterm Exam Review
Midterm review
Midterm review
Group ancillary sketches
Group ancillary sketches
Wake Up To Social Media
Wake Up To Social Media
Social Media
Social Media
Essay Pet Cat. Online assignment writing service.
Essay Pet Cat. Online assignment writing service.
Social Media Targeting
Social Media Targeting
Pattern Languages as Media for the Creative Society (COINs2013)
Pattern Languages as Media for the Creative Society (COINs2013)
From Social Media to Human Media @ Glocal: Inside Social Media
From Social Media to Human Media @ Glocal: Inside Social Media
White paper on social media by suraj gopan
White paper on social media by suraj gopan
Social Media and Corporate Communication
Social Media and Corporate Communication
Evaluation question 2
Evaluation question 2
5. importance and barriers of communication
5. importance and barriers of communication
Second Life And Social Media
Second Life And Social Media
Social Media is a Red Bike
1.
Social Media is
a red bike.
2.
The phrase is
not……. Socialmedia Social-Media Social & Media
3.
We’ve got an
……. adjective describing a noun.
4.
Social qualifies media.
5.
So now we
have 2 questions.
6.
What is media?
What is social?
7.
Media is …
the plural of medium. It is used in art anatomy entomology ancient history communications
8.
Businesses care most
about communication.
9.
Business communication …
is intended to convey a message. We have lots of things to talk about news stories helpful hints announcements purpose and values
10.
Messages need a
container to work.
11.
Media carry messages.
12.
Since media is
plural… there must be different vehicles. We often think and plan broadcast online social print pr
13.
Each medium has
its own role and rules.
14.
Businesses have a
purpose, so … we use media to achieve objectives. We often think of a funnel awareness interest purchase loyalty recommend
15.
No medium fits
all purposes.
16.
Media have constraints,
so … we choose based on leverage. We often look at media in terms of effectiveness efficiency reach control response
17.
Social media can’t
be broadcast media.
18.
The adjective sets
the stage.
19.
Now to the
word “social.”
20.
Social is …
a category for types of activities. It can relate to society sharing welfare experiences relationships
21.
Social suggests human
interaction.
22.
People interact …
to share ideas and experiences. These often consist of news opinions complaints announcements recommendations
23.
Putting the two
ideas on the same page Social: Human interaction Media: Vehicles to carry messages
24.
Social Media: Tools
to facilitate conveying a message via human interaction.
25.
“Tools” because that
is what media are.
26.
“Facilitate” because it
must have a purpose.
27.
“Conveying” because it
is shared, not shouted.
28.
“Message” because it
is (might be) relevant.
29.
“Human” because it
is about people.
30.
“Interaction” because it
is at least two-way.
31.
There are serious
implications in all of this.
32.
We are all
naked in here.
33.
Messages have the
half-life of a gnat.
34.
Interaction trumps message
every time.
35.
Messages and interactions
can’t be controlled.
36.
Business is only
a bit player in Social Media.
37.
It is not
a silver bullet.
38.
Two questions to
think about:
39.
What do you
need that people can help with?
40.
What do you
know that would help people?
41.
Why the strange
title?
42.
Bikes are vehicles
too.
43.
A bike carries
me around… depending on my mood. I own a …. road bike touring bike mountain bike single speed (building it) red bike
44.
The road bike
is for lots of miles at max efficiency. Think the reach of broadcast media.
45.
The mountain bike
is for specific, niche rides. Think the targeting of print media.
46.
However, if I
want to talk with neighbors I ride this:
47.
So, social media
is a red bike.
48.
Who put these
thoughts together? Anthony Power Strategy and Solutions @apowerpoint apowerpoint.blogspot.com
Jetzt herunterladen