The weeks guide to technology influencer activity on Twitter.

1. The Twitter Influencer Weekly Bulletin
05 December to 11 December
The week's guide to technology influencer activity on Twitter

2. 05 December to 11 December
About this research
Apollo Research's Twitter Survey monitors just those people who make and shape the technology agenda. The service concentrates on
monitoring the technology opinion formers who have an independence from the vendors. These people tend to fall into two main groups: the
writers (journalists, bloggers, etc.) and the technology analysts.
The survey monitors the tweets from 5,257 influencers whose level of impact is determined by three factors: 1. the quality of the people that
follow them; 2. the numbers of quality people following them; and 3. the extent to which they are referenced by other influencers.
Our weekly bulletin looks at the activity from these influencers over the last week and includes the topics (hashtags) that have grabbed the
influencer's attention, the companies they have tweeted most about and how their activity has been spread over the week.
The week in numbers How does your company compare with
its rivals on Twitter?
In the last week 572 different technology
Number of tweets this week: 90,791 companies were mentioned by 3,446
different influencers.
Number of influencers tweeting: 3,446
Number that were tech writers: 2,713 Did your company get its fair share of
coverage on Twitter?
Number that were tech analysts: 733
Number of different hashtags used: 7,712 To find out how your company's share
compared with that of your rivals and which
Number of tech companies mentioned: 572 influencers are driving the agenda in your
sector then call us today on +44(0)208 979
Number of influencers retweeted 515 4443.
www.apolloresearch.com 2

3. 05 December to 11 December
What were the influencers writing about?
Tech Analysts
These were the ten hashtags that the
technology analysts tweeted most about
last week and, through their influence,
made the biggest impact.
Impact
The biggest, by 16%, from IBMscforum
was LeWeb. The hashtags GartnerDC,
ukoug2011 and Cloud completed the top
five.
Tech Writers
The chart shows the ten hashtags most
often used by the technology writers last
week and the impact that they made on
Twitter.
Impact
The biggest by a huge 108% from SAP
was LeWeb. The hashtags Cloud,
GartnerDC and Ensw completed the top
five.
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4. 05 December to 11 December
What did the influencers mention the most?
The tag cloud below shows the topics, companies, products and people that were mentioned the most in the 90,791 tweets written by the influencers
last week.
www.apolloresearch.com 4

5. 05 December to 11 December
Which companies were the influencers writing about?
0 5000 10000 15000 20000 25000 30000 Tech Analysts
Impact
These are the top 10 companies that the
Apple technology analysts covered the most.
Google
Both the analysts and the writers covered
Microsoft
Apple more than any other company.
IBM
Hewlett-Packard
SAP
Amazon
Verizon
Success Factors
Microsoft XBox and Games
0 20000 Impact
40000 60000 80000 100000 120000 Tech Writers
If you compare the writers top ten with the
Apple analysts top companies then you can see
Google that the companies placed first second
Microsoft and third were the same as the top three
for the analysts.
Amazon
Hewlett-Packard
Microsoft XBox and Games
Verizon
Samsung
Netflix
Yahoo
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6. 05 December to 11 December
Who wielded the most influence this week?
0 50000 Impact
100000 150000 200000 250000 Tech Analysts
These are the top 10 technology analysts
Ray Wang that made the biggest impact from the 764
Vanessa Alvarez
analysts that tweeted last week. Ray
Wang (rwang0) tweeted 388 times (that's
James Governor
an average of 55.4 tweets per day).
James Kobielus
Wes Miller The impact that Ray Wang delivers is
Chris Gaun related to the high number of quality
Merv Adrian people (end users, commentators and
other influencers) who follow the tweets.
Sameer Patel
Alan Berkson
Jeremiah Owyang
0 20000 40000 Impact
60000 80000 100000 120000 140000 160000 Tech Writers
Out of the 2713 technology writers that
Maria Popova tweeted last week, these were the top 10
Kara Swisher that made the biggest impact from their
tweets.
Anthony De Rosa
Brian Stelter You can see that Maria Popova
James Governor (brainpicker) made the most impact
Chris Pirillo followed by Kara Swisher (karaswisher).
Blake Hounshell
Christofer Hoff
James Kobielus
Hillel Fuld
www.apolloresearch.com 6

7. 05 December to 11 December
Who was re-tweeted the most?
These are the top 10 technology
influencers that were re-tweeted the most
by other influencers. The percentages
shown here is the share of the top 10 that
Alan Berkson each of the influencers gained.
Ray Wang
Neil Raden 7%
18%
7%
Frank Scavo In total 515 different influencers were re-
8% tweeted by their fellow influencers this
Merv Adrian
Clive Longbottom 12% week. The influencer that had the biggest
8% re-tweet impact was Ray Wang (rwang0).
George Hulme Anthony De Rosa
9% 11%
Dennis Howlett Naomi Bloom
9% 11%
www.apolloresearch.com 7

8. 05 December to 11 December
Output by day
This shows the number of total number of
20000 tweets by day from the 3,446 influencers
that tweeted last week.
15000
In total there were 90,791 tweets posted
by the 3,446 influencers and the day that
10000
Tweets
Writers saw more tweets than any other was last
Analysts Wednesday.
5000
0
Hashtag impact by day
This chart shows the impact that the top
ukoug2011 10 hashtags made each day last week.
socbiz
SAP
MongoSV
LeWeb
know11
IBMscforum
GartnerDC
Ensw
Cloud
www.apolloresearch.com 8

9. 05 December to 11 December
Company impact by day
This chart shows the impact that the top
Verizon 10 companies made each day last week.
SAP
Samsung
Microsoft XBox and Games
Microsoft
IBM
Hewlett-Packard
Google
Apple
Amazon
Did you know?
Apollo has a wealth of information on how you and your competitors are being covered on
Twitter, including: Apollo Research
• Your share of coverage benchmarked against competitors 6 The Mews
• Which influencers cover you, the competition, and their relative authority 53 High Street
• Profiles of the most influential tweeters Hampton Hill TW12 1ND
Tel: +44 (0)20 8979 4443
Contact us today to request a sample report by email: enquiries@apolloresearch.com, or call us
on +44(0) 20 8979 4443.
www.apolloresearch.com 9