Twitter Weekly Bulletin

1. The Twitter Influencer Weekly Bulletin
17 October to 23 October
The week's guide to technology influencer activity on Twitter

2. 17 October to 23 October
About this research
Apollo Research's Twitter Survey monitors just those people who make and shape the technology agenda. The service concentrates on
monitoring the technology opinion formers who have an independence from the vendors. These people tend to fall into two main groups: the
writers (journalists, bloggers, etc.) and the technology analysts.
The survey monitors the tweets from 5,199 influencers whose level of impact is determined by three factors: 1. the quality of the people that
follow them; 2. the numbers of quality people following them; and 3. the extent to which they are referenced by other influencers.
Our weekly bulletin looks at the activity from these influencers over the last week and includes the topics (hashtags) that have grabbed the
influencer's attention, the companies they have tweeted most about and how their activity has been spread over the week.
The week in numbers How does your company compare with
its rivals on Twitter?
In the last week 464 different technology
Number of tweets this week: 52,319 companies were mentioned by 2,915
different influencers.
Number of influencers tweeting: 2,915
Number that were tech writers: 2,248 Did your company get its fair share of
coverage on Twitter?
Number that were tech analysts: 667
Number of different hashtags used: 5,440 To find out how your company's share
compared with that of your rivals and which
Number of tech companies mentioned: 464 influencers are driving the agenda in your
sector then call us today on +44(0)208 979
Number of influencers retweeted 346 4443.
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3. 17 October to 23 October
What were the influencers writing about?
Tech Analysts
These were the ten hashtags that the
technology analysts tweeted most about
last week and, through their influence,
made the biggest impact.
Impact
The biggest, by 84%, from pivotcon was
gartnersym. The hashtags vmworld,
Cloud and cmo completed the top five.
Tech Writers
The chart shows the ten hashtags most
often used by the technology writers last
week and the impact that they made on
Twitter.
Impact
The biggest by a huge 138% from ows
was w2s. The hashtags
OccupyWallStreet, ENSW and cnndebate
completed the top five.
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4. 17 October to 23 October
Which companies were the influencers writing about?
0 5000 10000 15000 20000 25000 30000 35000 Tech Analysts
Impact
These are the top 10 companies that the
Apple technology analysts covered the most.
Google
Both the analysts and the writers covered
Microsoft
Apple more than any other company.
Oracle
Research In Motion
IBM
Endeca
Yahoo
Amazon
Motorola
0 Impact
10000 20000 30000 40000 50000 60000 70000 80000 90000 Tech Writers
If you compare the writers top ten with the
Apple analysts top companies then you can see
Google that the companies placed first second
Microsoft and third were the same as the top three
for the analysts.
Samsung
Research In Motion
Motorola
Yahoo
Amazon
Dropbox
Verizon
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5. 17 October to 23 October
Who wielded the most influence this week?
0 50000 Impact
100000 150000 200000 250000 Tech Analysts
These are the top 10 technology analysts
Ray Wang that made the biggest impact from the 668
James Governor
analysts that tweeted last week. Ray
Wang (rwang0) tweeted 299 times (that's
James Kobielus
an average of 42.7 tweets per day).
Vanessa Alvarez
Jeremiah Owyang The impact that Ray Wang delivers is
Michael Gartenberg related to the high number of quality
Alan Silberberg people (end users, commentators and
other influencers) who follow the tweets.
Wes Miller
Bob Egan
Greg Schulz
0 Impact
10000 20000 30000 40000 50000 60000 70000 80000 90000 Tech Writers
Out of the 2248 technology writers that
Charles Arthur tweeted last week, these were the top 10
Danny Sullivan that made the biggest impact from their
tweets.
Alex Howard
Dave Winer You can see that Charles Arthur
Christofer Hoff (charlesarthur) made the most impact
Chris Pirillo followed by Danny Sullivan
Brian Stelter (dannysullivan).
Alexis Madrigal
Caitlin Moran
Brian Lam
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6. 17 October to 23 October
Who was re-tweeted the most?
These are the top 10 technology
Christofer Hoff influencers that were re-tweeted the most
James Governor
6% 6% by other influencers. The percentages
Cindi Howson shown here is the share of the top 10 that
7% Ray Wang
each of the influencers gained.
22%
In total 346 different influencers were re-
John R. Rymer tweeted by their fellow influencers this
7% week. The influencer that had the biggest
Merv Adrian re-tweet impact was Ray Wang (rwang0).
Jeffrey Hammond
7%
16%
Anthony Bradley
8%
Dennis Howlett Neil Raden
8% 13%
www.apolloresearch.com 6

7. 17 October to 23 October
Output by day
This shows the number of total number of
15000 tweets by day from the 2,915 influencers
that tweeted last week.
10000 In total there were 52,319 tweets posted
by the 2,915 influencers and the day that
Tweets
Writers saw more tweets than any other was last
5000 Analysts Wednesday.
0
Hashtag impact by day
This chart shows the impact that the top
w2s 10 hashtags made each day last week.
vmworld
pivotcon
ows
OccupyWallStreet
gartnersym
ENSW
cnndebate
cmo
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8. 17 October to 23 October
Company impact by day
This chart shows the impact that the top
Yahoo 10 companies made each day last week.
Samsung
Research In Motion
Oracle
Motorola
Microsoft
IBM
Google
Apple
Amazon
Did you know?
Apollo has a wealth of information on how you and your competitors are being covered on
Twitter, including: Apollo Research
• Your share of coverage benchmarked against competitors 6 The Mews
• Which influencers cover you, the competition, and their relative authority 53 High Street
• Profiles of the most influential tweeters Hampton Hill TW12 1ND
Tel: +44 (0)20 8979 4443
Contact us today to request a sample report by email: enquiries@apolloresearch.com, or call us
on +44(0) 20 8979 4443.
www.apolloresearch.com 8