3. LOTTRY / LUCKY DRAW
This marketing campaign was done by Ichitan drink as a lottery / lucky draw
with a price from gold bar, iPhones and condominium for example.
The campaign require participants to by their product and send the code from
the product to participate in lucky draw every afternoon.
Videos of winner are post in YouTube and share through Facebook, Instagram
and twitter.
4. TEMPORARY CAFE
Temporary and stylish café by Magnum was open in Thailand.
The aim for a café is to promote Magnum as a luxurious ice cream with
creativity and style rather than boring ice cream.
Personal ice-cream was and desert plating of magnum was also introduce.
Picture and videos was taken and shared all over social media such as
Facebook and Instagram.
5. I HATE THAILAND
I hate Thailand video is a video that help to promote tourism in Thailand for foreigner.
The videos works as a “click bait” with a strong and aggressive use of language in the
title.
The video show how foreigner had some trouble and eventually local people shows
their hospitality by helping him and also teaching him Thai life style. In the end the
foreigner fall in love with the Thai ways.
https://www.youtube.com/watch?v=54uzEouACYs
6. SACRED AND PROFANE
A Music Video was publish to promote Thailand tourism was publish. The content
show Thodsakan (A Ramayana character and Thai people consider as sacred) doing
tourism activities and visiting places in a comedy way.
The video was shared through Youtube, Facebook and Instagram creating a group that
support and group that anti the commercial.
People that support see as a great tool that promote tourism and the anti group see as
not respecting heritage.
https://www.youtube.com/watch?v=6rn93oE1CUA
7. DISCOUNT
AIS as one of the biggest telecommunication company are giving privilege and
discount to increase brand awareness.
Variety of discounts are given to exclusive user and people liking their
Facebook page.
Free line stickers, free donuts and discount are given in exchange for a “like”.
9. FACEBOOK: Ichitan, Oishi, Sappe
ICHITAN OISHI SAPPE
Post picture and
information about
products.
Post picture and
information about
products.
Mostly post pictures and
information about the
benefit of drinks.
Post picture and
information about
promotion.
Post picture and
information about
promotion.
Rarely any interaction with
user and admins.
Post future events. Post future events. Mixed contents.
High interaction. High interaction. Rarely post.
Post frequently. Post frequently.
Promote campaign. Promote campaign.
10. Instagram: Ichitan, Oishi, Sappe
ICHITAN OISHI SAPPE
Post picture and
information about
promotion.
Post picture and
information about
promotion.
Mostly post pictures and
information about the
benefit of drinks.
Post future events. Post future events. Mixed contents.
High interaction. High interaction. Rarely post.
Post frequently. Post frequently.
Promote campaign. Promote campaign.
11. Webpage: Ichitan, Oishi, Sappe
ICHITAN OISHI SAPPE
Gave information about
the brand and product.
Gave information about
the brand and product.
Gave information about
the brand and product.
Information for investors. Information for investors. Information for investors.
Promotion and events. Promotion and events. Promotion and events.
Work recruitments. Work recruitments. Work recruitments.
Promote campaign. Promote campaign. Promote campaign.
12. SUMMARY
For Ichitan and Oishi drink, the two companies strategy
are nearly identical. Promotion and campaign and social
media are nearly the same (lucky draw and price
campaign). They mostly promote their campaign as their
priority in Facebook and Instagram and information about
the company and product and job recruitment on
website.
For Sappe drink, the information they promote in social
media are their advantages of their drink that will help
with beauty while webpage only gave information about
the company and product and jobs recruitment.
