The document discusses strategies for creating value with APIs, focusing on their use in powering Africa and the Middle East's digital revolution. It describes how APIs can help companies go mobile across the region by providing a single platform and multiple open APIs to access services like SMS, payments, and customer data across 20 countries and 116 million customers. It also discusses challenges in implementing API strategies in the region, like the need for developer-oriented and commercially-focused approaches as well as cultural changes. Finally, it outlines how Dun & Bradstreet is using APIs and scalable cloud architecture to provide consistent, accurate business data from over 30,000 sources to help customers make informed decisions.

1. 1
Value Creation Strategies For APIs!
Ed Anuff – Apigee"
Aurelien Duval-Delort – Orange"
Stuart Swindell – Dun & Bradstreet

2. 2
Ed Anuff
@edanuff
Stuart Swindell"
@DnBUS
Aurelien Duval-Delort"
@aduvaldelort

3. Powering Africa & Middle-East Digital
Revolution
Aurélien DUVAL-DELORT
Marketing Director – Open API – Orange MEA
3

4. • MEA digital
revolution
requires
Telecom APIs

5. MEA region: digital revolution underway, 100% mobile
1,2Bn SIM cards
25 % use 3G
xx % 4G in 2020

6. Going mobile in MEA region: quite an adventure
Between 5 and 30 %
smartphone penetration
4 to 20 % banking penetration
up to 70% illiteracy

7. Orange is building a B2B2C platform to help companies
go mobile over MEA region
one platform
multiple open API
20 countries
116M customers

8. Orange Open API catalog for MEA region
SMS
USSD
Carrier Billing
Click 2 call
IVR
Alias Number
Personnalized customer
relationship
Mobile Payment
Orange Money
Mobile Connect
Identity

9. Moving to IT-centric business model
Deep transformation of Orange
Beyond the classic telecom-
centric model
Data Center / API / B2B2C

10. An emerging MEA developer community
§ Orange 2015 Developer Challenge
§ 12 countries
§ 200 K website visitors
§ 1200 candidates
§ Orange Fab startup accelerator
§ Tel Aviv
§ Abidjan

11. Challenges to overcome when implementing API
strategy in MEA
developer-oriented
IT commercialization
mutualized assets
a new
culture
open
minded

12. • Thank you

13. Evolving Our Relationships "
To Drive Value
Stuart Swindell
Product Leader Compliance API
13

14. Nearly two centuries of helping businesses "
build their relationship platform
The world’s largest
commercial database 175 years old
More than 240 million
company records
Our patented DUNSRight™
data quality process
30,000 data sources
5 million updates per day
data-inspired relentlessly curious inherently generous

15. Executives have multiple sources of data
to inform their decisions
But they’re not synchronized
The digitization
of businesscreates extraordinary opportunities
C R M S O C I A L
P R O C U R E M E N T
O P E R A T I O N S
T R A N S A C T I O N A L
B E H A V I O R A L

16. Data in motion has value
Evaluate
Integrate
Uncovering the value
Communicate
InteroperateAggregate
Relate
Disambiguate
Meaning
Truth
Grow the most valuable relationships in business by uncovering truth and
meaning from data

17. What was needed to win?
Always On
Fast
Scalable
Accurate
24x7 Highly available with no scheduled
down time
< 300ms customer response
times for key data items
Cloud-based architecture that
scales on demand
Current and consistent data from
the best available source

18. APICustomers
D&BProducts
Hadoop Ecosystem
• Horizontally scalable
• Geographically distributed
Our Technical Solution
RESTful APIs &
Cloud-based
Vending Marts "
• Apigee Edge
• DynamoDB
• Geo load balanced
• Elastically scalable
• Highly available
• Performant
Batch Inputs
(<24hrs Cycle Time)
Prime
Database
D&B
Data
API and
Vending Marts
Transform
and Update
Engine
Publish
Engine
Transactional API’s
(<300ms, >99.9% uptime)

19. Q A

20. Thank you