Walgreens made headlines in 2012 by releasing APIs for mobile developers to enable photo printing from smartphones and quickly followed up with an API for prescription drugs. But what's a traditional business like Walgreens doing with an API? Way beyond increased relevance in an Instagram age, the Walgreens story is one of transformation of an entire business model. Join Joe Rago and Nicholas Eby of Walgreens and Brian Mulloy of Apigee for a discussion of Walgreens' journey through the digital transformation of a century old brick-and-mortar enterprise. If you can't make to the live webcast, register below and we'll send you a video recording with slides. We will discuss: The path to an API - hurdles, decisions, and milestones - Walgreens APIs - key features and technology - Developer and partner programs -awareness and integrations - 3rd Party Developers - gaining awareness and integrations

1. The Walgreens Story:
Putting an API Around Their Stores

2. Joe Rago
@joerago
Brian Mulloy
@landlessness
Walgreens Apigee
Nicholas Eby
@nicholasleby

3. http://youtube.com/apigee
YouTube
3

4. http://slideshare.net/apigee
SlideShare
4

5. API Craft App Craft
Google Groups
http://j.mp/api-craft http://j.mp/app-craft
5

6. Meetup.com
• Join your city’s API Craft meetup
– Detroit
– Chicago
– New York
– New England
– San Francisco
• Or start your city’s API Craft meetup
– Create a meetup.com account
– Ask for logos and get help on
API Craft Google Group
Local API Craft Meetups

7. 7
Iloveapis2013.com
November 4-6, San Francisco

8. Connect Your App to Over 8,000 Stores
Walgreens Developer Program
Apigee Webcast
August 29, 2013
©2013 Walgreen Co. All rights reserved.

9. Walgreens + Duane Reade = Convenience & Reach
• 8,000+ stores <
5 mi of 75% US
• 50 States + PR
• 6,000,000+
daily visitors
• Every second =
Mobile Rx refill
• 99% of stores
have photo lab
©2013 Walgreen Co. All rights reserved. developer.walgreens.com devportal@walgreens.com @WalgreensAPI

10. 3
Direct Cross-Channel Enterprise
• Walgreens.com
• Drugstore.com
• Beauty.com
• Photo mail
• Pharmacy mail
• Balance Rewards
• Weekly Ad
• Store Locator
• Local Store Inventory
• Mobile coupons
• Digital marketing
• Web Pickup
• Photo/Pharmacy online
to store
• Refill by Scan
• In store ordering/ship to
store
• Home delivery
What Walgreens does is “Omni-Channel”
©2013 Walgreen Co. All rights reserved. developer.walgreens.com devportal@walgreens.com @WalgreensAPI

11. Why Omni-Channel for Walgreens?
Store only Store + online Store + mobile Store + online +
mobile
3.5x
4x
6x
Average annual spend per customer
©2013 Walgreen Co. All rights reserved. developer.walgreens.com devportal@walgreens.com @WalgreensAPI

12. 1,700,000
visits/day to our properties
Traffic across Walgreens Digital Properties
©2013 Walgreen Co. All rights reserved. developer.walgreens.com devportal@walgreens.com @WalgreensAPI

13. We’re driving strong pharmacy volumes
% of online refills from mobile
10%
>50%
2010 Today
©2013 Walgreen Co. All rights reserved. developer.walgreens.com devportal@walgreens.com @WalgreensAPI

14. 4 million likes!
215,000 likes!
600,000 followers!
Reach millions through social media every day
©2013 Walgreen Co. All rights reserved. developer.walgreens.com devportal@walgreens.com @WalgreensAPI

15. Walgreens
For iPhone
For Android
Walgreens
For iPad
For Android Tablet
10 apps and mobile websites, 50+ partners
RxmindMe
For iPhone
Beauty.com
For iPad
Walgreens
Developer Program
• +36• more
Walgreens Mobile Ecosystem
©2013 Walgreen Co. All rights reserved. developer.walgreens.com devportal@walgreens.com @WalgreensAPI

16. Walgreens Developer Program

17. Evolution: The Road to a Walgreens API
Walgreens is focused on providing our customers the ability to
interact with our brand through all possible channels.
• Mid 90’s – Walgreens.com
• 2007 – Walgreens Mobile Web
• 2009 – Walgreens 1st Native Application (iPhone)
• 2011 – Prescription Refill Text Alerts
• 2012 – QuickPrints API & Take Care Appointment Scheduler
• 2013 – Prescription API
©2013 Walgreen Co. All rights reserved. developer.walgreens.com devportal@walgreens.com @WalgreensAPI

18. QuickPrints API & SDKs

19. Key Points:
• Print to 8000 stores
• Developers get paid
• 12x partner growth
QuickPrints Summary

20. Available Photo Products
!
Standard & Square Prints
Photo Cards
Canvas & Poster Prints
Collage Prints
©2013 Walgreen Co. All rights reserved. developer.walgreens.com devportal@walgreens.com @WalgreensAPI

21. Increase AOV: Photo Cards
Holiday Photo Cards:
• Supplement Walgreens app features
• 2 Partner Apps: Cardmento & Versaries
• Offered Higher Rev Share + Bonus Prize
Unique Promotion Opportunity:
• Marketing message in WAG iPhone app
• Walgreens Facebook & Twitter promotion
• Success! Cardmento went from a brand-
new app to #89 in Photo category*
Success Story: Holiday Photo Card Contest
* Source: AppAnnie.com
©2013 Walgreen Co. All rights reserved. developer.walgreens.com devportal@walgreens.com @WalgreensAPI

22. Prescription API

23. Why integrate the Walgreens Prescription API?
1. Increase medication adherence
2. Increase customer engagement
3. Increase awareness of 3rd party apps via co-marketing
©2013 Walgreen Co. All rights reserved. developer.walgreens.com devportal@walgreens.com @WalgreensAPI

24. Key Points:
• Refill & Transfer Rx
• Cross Platform API
• ‘13 Appy for Healthspek
Prescription API Highlights
©2013 Walgreen Co. All rights reserved. developer.walgreens.com devportal@walgreens.com @WalgreensAPI

25. Developer Marketing

26. Marketing Your Developer Program
©2013 Walgreen Co. All rights reserved. developer.walgreens.com devportal@walgreens.com @WalgreensAPI
Encourage Integrations
Offer revenue share
2 Showcase end user
value
Build Awareness
Break through from the almost 13,000
other APIs publicly available
1
Source; APIHub.com
2
Only for QuickPrints

27. Press Releases & Tech Blog Coverage = GOLD
©2013 Walgreen Co. All rights reserved. developer.walgreens.com devportal@walgreens.com @WalgreensAPI

28. Developer Events: Align with the best fit for your API
©2013 Walgreen Co. All rights reserved. developer.walgreens.com devportal@walgreens.com @WalgreensAPI

29. Steps to Launch
1. Sign up an account at developer.walgreens.com.
2. Request an API Key
3. Complete our QA onboarding process
4. Launch away!
©2013 Walgreen Co. All rights reserved. developer.walgreens.com devportal@walgreens.com @WalgreensAPI

30. Thank You!

31. Contact Info
Walgreens API Program
Joe Rago
joe.rago@walgreens.com
https://developer.walgreens.com
devportal@walgreens.com
@WalgreensAPI
©2013 Walgreen Co. All rights reserved. developer.walgreens.com devportal@walgreens.com @WalgreensAPI

32. Questions?
Walgreens Apigee
Joe Rago
@joerago
Brian Mulloy
@landlessness
Nicholas Eby
@nicholasleby

33. Thank you
youtube.com/apigee!
slideshare.com/apigee!
linkedin.com/company/apigee!