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The Business of APIs

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The Business of APIs - What’s APIs got to do with business decisions? There is a misconception that APIs only concerns technical folks. What does it mean to have an API-centric business strategy? Presentation from Apigee's City Tour in Paris 23 June 2016.

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The Business of APIs

  1. 1. The Business of APIs HOW COMPANIES ARE TRANSFORMING THEMSELVES SAI KOPPALA APIGEE PRODUCTS
  2. 2. API CITY TOUR 3 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 4 Billion 2 Billion 8 Billion 6 Billion 12 Billion 10 Billion 16 Billion 14 Billion 20 Billion 18 BillionWearables Smart TVs Internet of Things Tablets Smartphones Desktops & Notebooks BI Intelligence, assembled from Gartner, IDC, Strategy Analytics,Machina Research, company filings,, IBN estimates Context: Change is accelerating
  3. 3. API CITY TOUR 4 ©2015 Apigee Corp. All Rights Reserved. Every company needs to be AGILE 4 Digital disruption is a reality Customer expectations have changed Business needs to constantly evolve
  4. 4. API CITY TOUR 5 5 enable our teams to deliver faster with consistent APIs that hide the complexity of our 30+ systems . 60% Faster time to market 5 year expected revenue Faster Go-to-Market with Apigee 1.2B£ 7B+ API calls per month
  5. 5. API CITY TOUR 6 6 migrating our internal, global systems to next gen cloud became a lot easier with APIs. 640 On premises systems moved to cloud 5 year TCO Reduction Faster Go-to-Market with Apigee 35B¥ 4800 Batch file integrations removed
  6. 6. API CITY TOUR 7 7 created a new revenue channel for our business in a scalable manner with APIs. 75% faster time to market Active developers 20,000+ 2 mo. Launched SMB offering
  7. 7. API CITY TOUR 8 ©2015 Apigee Corp. All Rights Reserved. APIs are critical for your digital and cloud initiatives ON PREMISES/ PRIVATE CLOUD APP APP APP APP APP API PLATFORM PARTNER PARTNER PARTNER PARTNER APP APP APP
  8. 8. API CITY TOUR 9 ©2015 Apigee Corp. All Rights Reserved. Not all APIs have equal impact 9©2015 Apigee. All Rights Reserved. Developers Digitalimpact Can I provide API access to a service? Can I make API easy to consume and reuse? Can I drive revenue with this API? Can I create APIs that create an ecosystem? # APIsFew Some Many All
  9. 9. API CITY TOUR 10 ©2015 Apigee Corp. All Rights Reserved. Your API portfolio determines digital success 10©2015 Apigee. All Rights Reserved. Developers Digitalimpact API Service API Product Can I provide access to a service? Can I make it easy to consume and reuse?
  10. 10. API CITY TOUR 11 API Product API Menu
  11. 11. API CITY TOUR 12 ©2015 Apigee Corp. All Rights Reserved. Your API portfolio determines digital success 12©2015 Apigee. All Rights Reserved. Developers Digitalimpact API Service API Product API Channel Can I provide access to service? Can I make it easy to consume? Can I drive revenue with this API?
  12. 12. API CITY TOUR 13 API Channel API Pricing
  13. 13. API CITY TOUR 14 ©2015 Apigee Corp. All Rights Reserved. Your API portfolio determines digital success 14©2015 Apigee. All Rights Reserved. Developers Digitalimpact API Service API Product API Channel API Ecosystem Can I provide access to service? Can I make it easy to consume? Can I drive revenue with this API? Can I create a network effort with APIs?
  14. 14. RewardsBuy More Balance® Rewards APIPhoto Prints API Rewards earn on checkout Buy More print photos in store Prescription API Scheduler API Alert Alert prescription refill ready Schedule flu shot in clinic
  15. 15. API CITY TOUR 16 ©2015 Apigee Corp. All Rights Reserved. API Ecosystem Store + mobile + online spend more than store-only customer6x Apps are 41% of 2.0 million digital visits per day41% Fills >1 Rx/sec from a mobile device >1 Rx/sec Patients access Rx from 3rd party apps40m 33 million downloads #3 most downloaded consumer app 2015 South by Southwest Appy Award 2013 Apple “Top App” 2012 & 2013 Top retail app Best integrated mobile experience 2013 ©2008-16 Apigee Corp. All rights 16 Partners building on these APIs 100+ “Can I create network effects with partners?”
  16. 16. API CITY TOUR 17 ©2015 Apigee Corp. All Rights Reserved. 17 Amazon’s API ecosystem is a classic example
  17. 17. API CITY TOUR 18 ©2015 Apigee Corp. All Rights Reserved. 18 Amazon’s internal API ecosystem!
  18. 18. API CITY TOUR 19 ©2015 Apigee Corp. All Rights Reserved. 19 And is managed by their internal API platform
  19. 19. 20 AT&T 33% Fortune 100 50% Top 10 Telcos 60% Top 10 Retail
  20. 20. Getting Value from API Platform 21©2015 Apigee. All Rights Reserved. 57% 28% 74% 68% Distributed Network Caching Quota Mgmt 85% Transformations Business Logic 38%Data Persistence AGILITY APP RESPONSIVENESS 74% 72% OAuth ThreatProtection 78% Spike Arrest SECURITY Partner / Ecosystem 56% Customer Experience 39% Internal Efficiency 5% DIGITAL USE CASES
  21. 21. API CITY TOUR 22 ©2015 Apigee Corp. All Rights Reserved. Digital Strategy Workshops Rapid Launch Workshops Apigee Accelerator Program API Accelerators Apigee Community Fastest Growing API Community Digital Knowhow Instantly Access Industry Best Digital & APIs Expertise Customer Forums Apigee Institute Open Source Projects Assurance Program
  22. 22. API CITY TOUR 23 ©2015 Apigee Corp. All Rights Reserved. Takeaways 03 02 01 APIs are building blocks for digital and cloud APIs are products and channels API platform is critical for business & IT agility
  23. 23. Thank you @saikoppala https://community.apigee.com

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