For business and product executives, this O'Reilly Author webinar covers what an API strategy can do for you, including the different types of public vs. private API strategies. Courtesy of O'Reilly, a free book chapter is posted here: http://bit.ly/GTW9sF

1. Under the Iceberg: Using APIs to
Transform your Business
Greg Brail @gbrail
Dan Jacobson @daniel_jacobson
Dan Woods @danwoodscito
Scott Regan @scottregan

2. @gbrail @daniel_jacobson
@danwoodscito @scottregan

4. Topics
What is an API?
Why does it matter for your business?
You might need an API if…
Under the Iceberg: Public vs. Private APIs
Things to consider for:
design | business | technology | marketing
Your questions!

5. Consider this:
60%+ traffic More bandwidth through Entirely API based
through APIs APIs than all the websites product and ecosystem
30% of primetime internet API drives all forms of
traffic through streaming distribution - website,
service managed by APIs apps, partners

6. Market transition from..
1 Billion Trillions?

7. Business urgency: Get where the customers are!
Browser Ubiquity
Web Site

8. What is an API?
(Our) Tech definition:
An Application Programming Interface is a way for two computer
applications to talk to each other over a network (predominantly
the Internet) using a common language that they both
understand.
Business definition:
A way to get your data to partners and apps.
Essentially a contract.

9. Public APIs are exploding in number
p

10. But Public APIs are the Tip of the Iceberg
Public APIs
p
Private APIs

11. p

12. p

13. p

14. The API Value Chain
p

15. You might need an API if..
…you need a second mobile app, or..
..you need to be on lots of partner apps!
…you need to make data available
…your customers or partners are asking for it!
…you want to let partners ‘test the waters’
…you want to scale integration with customers and partners
…your site is getting screen scraped
…your competition has one!
…you need to simplify or improve your technical architecture

16. Public vs. Private APIs
What is the same?
What is different?

17. Considerations for API Design
Is your API easy to try and use?
Does your API need to be RESTful?
Should you start with less or more?

18. Considerations for API Technology
How will you control API Traffic?
How will you scale the API?
Visibility to understand your customers and channel?

19. Considerations for API Security
How can you identify who is using your API?
What types of authentication/authorization should you use?
What is OAuth?
What new security threats might exist for APIs?

20. Considerations for Marketing your API
What specific type of app or developer segment is your API for?
What do developers need to be successful adopting your API?
How can you reach developers and build a community?
How will you measure and report on success?

21. For more on APIs
APIs: A Strategy Guide
http://shop.oreilly.com/product/0636920021223.do
Free book chapter:
http://bit.ly/apistrategybookchapter
API-Craft discussion group:
https://groups.google.com/forum/?fromgroups#!forum/api-craft
More API webinars:
http://youtube.com/apigee
I <B API Stickers: tweet @scottregan or @apigee and will mail you one 

22. THANK YOU
Questions and ideas to:
@gbrail
@daniel_jacobson
@danwoodscito
@scottregan