Identity in a Digital World - David Andrzejek
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With the increase in regular access to digital services, remembering multiple login details or completing lengthy registration forms are leading to frustrating customer experiences and anxiety about online privacy and security. Learn how the mobile ecosystem can offer a simple and convenient digital identity solution, providing secure access on any device. See also https://www.slideshare.net/apigee/gsma-mobile-connect-the-convenient-alternative-to-passwords-that-protects-customer-privacy/ - presented as part of same conference session
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Identity in a Digital World - David Andrzejek
- 1. Identity in a Digital World David Andrzejek
- 2. Digital Life Music and Video Socialize Shop Work Efficiently Talk Text
- 5. Digital Life Music and Video Socialize Shop Work Efficiently Talk Text
- 6. Digital Experience is Full of Friction !!! Mobile logins are hard Difficult to register/buy services Single factor auth and typical password hygiene is insecure Mobile is about instant, on-the-go access, but the experience is far from that.
- 7. Socialize Work Efficiently Talk Revenue Text User Acquisition Conversion Rate Time t o Co n v e r s i o n Acquisition Cost Monthly Average Users Daily Average Users Service Providers’ Life Music and Video Shop
- 8. Digital Providers want Exposure to real new users Reduce conversion time and cost Ease purchasing of services Hyper competition and painfully long free-to-paid conversion times challenge many Digital Service providers
- 9. Developers Need Reach “Large market penetration (the ability to reach users) was the most crucial factor for platform selection: half of the respondents across all platforms thought that market penetration was the top reason for platform selection.” –Vision Mobile Developer Economics 1.37B 244M 343M 800M 117M 119M 250M 145M 404M Total: 1.04B 300M
- 10. Digital Providers also want Reach a large target market of users Simple Development effort Simple business terms
Hinweis der Redaktion
- So a subscriber’s mobile/digital life might look like this, filled with digital app experiences. We watch videos and listen to music, we talk, we shop, we work… Apps are mostly single-purpose, designed to give a first-class experience for that one thing, rather than multi-functional websites. The common thing across all of these apps is the user, but experience-wise there is a lot of friction…
- I spent the last year working in Europe. I had finished some meetings early in Pairs and wanted to catch an early train home, so I pulled down the Eurostar app and was confronted with this. This is very typical onboarding experience…
- Here’s a taxi app I used…
- the Average user uses nearly 30 apps. Everyone here is above average. it is a very fragmented experience…
- …You see, the digital world has no sense of identity. We need to fill out forms to buy things, we need to register and login to do anything. An average adult has 26 usernames. We need to remember dozens of passwords and answer questions about streets we’ve lived on, our first pet, our favorite food, etc. Nearly everyone gets denied account access because they ‘forgot’. And despite all of this friction and complexity, we are less secure. The top passwords are ‘password’, 12345, qwerty, abc123, etc.
- But if we are to solve this for consumers, we need to address the needs of the Enterprises who are providing these Services. Enterprise customers are worried about finding new users, reducing User Acquisition costs, and generating revenues.
- So helping enterprise customers with their concerns will be crucial to getting adoption of any identity solution
- As we think about potential sources of Digital Identity, we need to solve for Reach. Providing a consistent ID source that Enterprise developers can rely on will be crucial.
- This is why Apigee has invested in the API Exchange Exchange solves the fragmentation problem of Identity providers, presenting a unified market to Enterprise Developers, giving them one development effort and one set of business terms to deal with.