What does it mean to embark on an API Journey? How does an API initiative and digital strategy impact your business, your partners, and your customers? How do you measure the success of a digital program? In this webcast, Gogo executive Brad Jaehn and Apigee’s Brian Pagano discuss Gogo’s journey to becoming everyone’s favorite part of flying and allow travelers to get online, in air. Learn how Gogo’s API initiative is enabling the full digital experience for their airline partners and in turn for passengers, crew, and aircraft. View the video: http://youtu.be/4U9Zhaj9fVk

1. July 24, 2014
Gogo Case Study – APIs as Competitive Advantage

2. Today’s speakers
Brad Jaehn
VP, Products
Gogo
Dan Tortorici
Apigee

3. www.iloveapis2014.com
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Apigee social channels
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YouTube
http://youtube.com/apigee
Slideshare
http://slideshare.com/apigee

5. CC BY-SA
• Communications service for global aviation
• Internet in the sky
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Gogo: The internet in the sky

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• Airline partners
– Customers
– Crews
– Operations
• Third-party partners
• Internal developers
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Gogo partners and customers

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• Passenger engagement
• Resourcing, quality, scale, time
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Problems Gogo was trying to solve

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• Technology
• Organizational, governance
• Partners
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Decisions, decisions

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• Build versus buy
• The team
• The first six months
• Data?
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How Gogo’s API program took off

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• How will Gogo compete differently?
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The future

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If Gogo were to change anything …

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It’s not just about technology
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Advice to fellow API travelers?

13. Questions?
Brad Jaehn
VP, Products
Gogo
Dan Tortorici
Apigee

14. www.iloveapis2014.com
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15. Thank you
11 February 2014