Every company is an analytics company first! Hear from Anant Jhingran at ilvoeapis2013 about how analytics and digital success go hand-in-hand. Hear how the CAVA framework - Collect - Analyze - Visualize - Act - drives digital transformation. How to set clear goals and consider the business imperatives, organizational design and technical capabilities needed for analytics driven digital transformation.
For more slides and videos from I ♥ APIs 2013, see http://apigee.com/about/iloveapis-conference/every-business-digital-business
Are You an Analytics Company - Iloveapis2013 - keynote
1. Are you an Analytics company?
Anant Jhingran
@jhingran
2. Business Impact
“We find that firms that adopt data-driven decision making have output
and productivity that is 5-6% higher than what would be expected given
their other investments in information technology usage.”
Strengths in numbers: How does data driven decision making affect firm performance? by Erik
Bryjolfsson et al (MIT-Sloan School of Management)
3. Analytics and Digital Success
High Performers
API & App
Engagement
Low Performers
Analytics & Big Data Engagement
4. Analytics and Digital Success
High Performers
How do you get here?
API & App
Engagement
Low Performers
Analytics & Big Data Engagement
5. This is not the answer
Additional data can lead to 25% wasted effort
6. CAVA is the answer
Collect
Act
CAV
A
Visualiz
e
Analyze
7. Analytics Driven Digital Transformation
Business
Imperatives
CAV
A
Organizational
Design
Technical
Capabilities
8. Analytics Driven Digital Transformation
Business
Imperatives
CAV
A
Organizational
Design
Technical
Capabilities
10. Have Clear Paths
“There are known knowns. These are things we know that we know.
There are known unknowns. That is to say, there are things that we
know we don't know.
But there are also unknown unknowns. There are things we don’t
know we don't know.”
Donald Rumsfeld
11. Choices Drive Analytics
Customer Behavior know that we know.
“There are known knowns. These are things wefrom the previous quarter
There are known unknowns. That is to Behavior in are current quarter
Customer say, there the things that we
know we don't know.
But there are also unknown unknowns. There are things we don’t
know we don't know.”
Donald Rumsfeld
Rate of churn for customers with age > 50
and income < 30K?
12. Known Knowns @ Apigee
API Traffic
Visits
First Week, Last Quarter
First Week, Last Quarter
13. Known Unknowns @ Apigee
Primary KPIs
Secondary KPIs
Daily Visits
Daily Visits by Segment
Daily API Traffic
API Traffic by Activity Level
14. Dealing with Unknown Unknowns
Goals
Hypotheses
Unknown
Unknowns
Known
Unknowns
Analysis
Data + Context
15. Unknown Unknowns @ Apigee
Goals
Hypotheses
Unknown
Unknowns
Known
Unknowns
Analysis
Smart Exploration Developer
@ Apigee
Adoption
Data + Context
Share of direct, ads,
referrals, search traffic
Developer
Funnel