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Are You an Analytics Company - Iloveapis2013 - keynote

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Every company is an analytics company first! Hear from Anant Jhingran at ilvoeapis2013 about how analytics and digital success go hand-in-hand. Hear how the CAVA framework - Collect - Analyze - Visualize - Act - drives digital transformation. How to set clear goals and consider the business imperatives, organizational design and technical capabilities needed for analytics driven digital transformation.

For more slides and videos from I ♥ APIs 2013, see http://apigee.com/about/iloveapis-conference/every-business-digital-business

Veröffentlicht in: Technologie, Business
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Are You an Analytics Company - Iloveapis2013 - keynote

  1. 1. Are you an Analytics company? Anant Jhingran @jhingran
  2. 2. Business Impact “We find that firms that adopt data-driven decision making have output and productivity that is 5-6% higher than what would be expected given their other investments in information technology usage.” Strengths in numbers: How does data driven decision making affect firm performance? by Erik Bryjolfsson et al (MIT-Sloan School of Management)
  3. 3. Analytics and Digital Success High Performers API & App Engagement Low Performers Analytics & Big Data Engagement
  4. 4. Analytics and Digital Success High Performers How do you get here? API & App Engagement Low Performers Analytics & Big Data Engagement
  5. 5. This is not the answer Additional data can lead to 25% wasted effort
  6. 6. CAVA is the answer Collect Act CAV A Visualiz e Analyze
  7. 7. Analytics Driven Digital Transformation Business Imperatives CAV A Organizational Design Technical Capabilities
  8. 8. Analytics Driven Digital Transformation Business Imperatives CAV A Organizational Design Technical Capabilities
  9. 9. Have Clear Goals CUSTOMER ENGAGEMENT User App Developer DEVELOPER ADOPTION API BACKEND OPTIMIZATION API Team Backend
  10. 10. Have Clear Paths “There are known knowns. These are things we know that we know. There are known unknowns. That is to say, there are things that we know we don't know. But there are also unknown unknowns. There are things we don’t know we don't know.” Donald Rumsfeld
  11. 11. Choices Drive Analytics Customer Behavior know that we know. “There are known knowns. These are things wefrom the previous quarter There are known unknowns. That is to Behavior in are current quarter Customer say, there the things that we know we don't know. But there are also unknown unknowns. There are things we don’t know we don't know.” Donald Rumsfeld Rate of churn for customers with age > 50 and income < 30K?
  12. 12. Known Knowns @ Apigee API Traffic Visits First Week, Last Quarter First Week, Last Quarter
  13. 13. Known Unknowns @ Apigee Primary KPIs Secondary KPIs Daily Visits Daily Visits by Segment Daily API Traffic API Traffic by Activity Level
  14. 14. Dealing with Unknown Unknowns Goals Hypotheses Unknown Unknowns Known Unknowns Analysis Data + Context
  15. 15. Unknown Unknowns @ Apigee Goals Hypotheses Unknown Unknowns Known Unknowns Analysis Smart Exploration Developer @ Apigee Adoption Data + Context Share of direct, ads, referrals, search traffic Developer Funnel
  16. 16. Contexts for Digital Business Your Digital Assets API API API API
  17. 17. Importance of Context
  18. 18. Analytics Driven Digital Transformation Business Imperatives CAV A Organizational Design Technical Capabilities
  19. 19. “We have to move business intelligence from the periphery of operations to the center of how business gets done” Bob McDonald, CEO PG&E, Feb. 2013
  20. 20. Democratize Analytics Analytics at the Periphery Analytics at the Core
  21. 21. Analytics Driven Digital Transformation Business Imperatives CAV A Organizational Design Technical Capabilities
  22. 22. Digital Business Data Architecture ETL is Dead APIs and Data
  23. 23. Technical Capabilities Signals Abstractions JavaScript Configuration
  24. 24. Real Time Optimizations Example: Convert at-risk shoppers into buyers Engage At-Risk Customers • Push Notifications • Personalization Collect Act View interaction path across channels Collect User Interactions • Add to Cart • View Product Details Analyze Visualize Identify at-risk customers
  25. 25. Analytics Driven Digital Transformation Business Imperatives CAV A Organizational Design Technical Capabilities
  26. 26. Classifying Yourself
  27. 27. Are you ready for an Analytics Driven Digital Transformation?
  28. 28. Thank You

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