The document discusses two different models for design agencies: the startup model and the agency model. The startup model often has a "get things done" mindset with rigid hierarchies and little time for development. In contrast, the agency model allows more time for development through activities like weekly critiques, show-and-tells, design talks, outings, and education stipends. This fosters collaboration across fields and encourages designers to develop their voice and skills. The hypothesis is that an environment focused on development, rather than just efficiency, can help designers expand their roles and increase innovation.
ICT role in 21st century education and it's challenges.
Agency vs startup model
1. en·vi·ron·ment
1. the aggregate of surrounding things, conditions,
or influences; surroundings; milieu.
2. the social and cultural forces that shape the life of
a person or a population.
designer
2. STARTUP model AGENCY model
1 Often a very “get things done mindset”
2 Rigid hierarchy
3 No time for development
4 Very top-heavy leadership: junior designers
are rarely given opportunity to pitch
1 Allows designers to take time out of the day
for development in the form of:
Designers are encouraged to present to wider company and explain concepts to coworkers in fields
other than their own
Weekly crits—designers share work in progress, from project objectives to printouts
Show & Tell—intersection between Communications and Product design worlds, helps both teams
understand each others’ craft
Design Talks—everyone brings a link to the table to discuss every Friday
Outings and exhibitons—experiencing and discussing the work of others inspires new ideas
Education stipend for conferences
Hosting designers from other companies
2 Collaboration across fields
7. HYPOTHESIS
This thesis presents the hypothesis that environment, defined as the social and
cultural forces that shape the work, processes and lives of creatives, can expand their
roles as designers in the marketplace.
In contrast to a focus on efficiency or productivity, an environment with a focus on
development allows designers to develop a voice, storytelling and peripheral skills
and encourages designers to ponder how design affects the world at large leading to
a higher rate of innovation and ingenuity.
Such a hypothesis could promote a new way of structuring creative agencies and
encourage new directions the design profession can take.
