Jeroen Matser Hamburg APG Grow 2017

1. “Cut the crap, not the corners”
Jeroen Matser - Grow 2017

2. Hello…

4. “The three most harmful
addictions are heroin,
carbohydrates, and a monthly
salary.”
Nassim Nicholas Taleb

5. “The three most harmful
addictions are heroin,
carbohydrates, and a monthly
salary.”
Nassim Nicholas Taleb

6. “The three most harmful
addictions are heroin,
carbohydrates, and a monthly
salary.”
Nassim Nicholas Taleb
The Semla

7. “The three most harmful
addictions are heroin,
carbohydrates, and a monthly
salary.”
Nassim Nicholas Taleb
The Semla

8. Grow?

9. Grow into what?

10. Grow where?

11. Advertising?

12. Does anyone still see it?
Source: Mary Meeker 2017

13. How much creativity can you
‘unleash’ in 1334x750 pixels?
Source: Mary Meeker 2017

14. “Ah, the people who
make the advertising”

15. ‘Agency’ : the capacity,
condition, or state of acting
or of exerting power
Source: Mary Meeker 2017

16. Are the
algorithms taking
over?
(Right ‘Ad’ x
Right Place x Time)

17. Image of check-out till in
supermarket
The content
= The store
The ad
= The transaction

18. How much of a
‘planner’ do the
algorithms need?

19. Branding?

20. “There is no bullshit
like brand bullshit”

21. “Habit,convenience,
mild satisfaction or
easy availability.”
Byron Sharp - How Brands Grow

22. Source: Mary Meeker 2017

23. Source: Mary Meeker 2017

24. Consumption is changing.
Some of the old rules simply
no longer apply.
Let’s get real

25. Technology is the driving force of society

26. We are at the
take-off point of
exceptional
technological
change

27. “What if?”

29. - Number of passenger miles will increase from 4
trillion miles in 2015 to 6 trillion in 2030.
- Cost of delivering these miles will drop from
$1,481 billion in 2015 to $393 billion in 2030.
- Size of the U.S. vehicle fleet will drop from 247
million in 2020 to 44 million in 2030.
- Annual manufacturing of new cars will drop by
70% during the same period.
- Annual manufacturing of new ICE mainstream
cars sold to individuals will drop to zero.
- Car dealers will cease to exist.

30. What will happen
to gas stations?

31. What will happen to
car insurance?

32. What will
happen to our
love for car
brands?

33. What will happen to our
love for driving?

34. What will we do with our free time?

35. Many of us are trying to
workout how to adapt

36. Brilliant planners contribute
to the commercial success of
client’s business

37. We are here to shift
product stuff
“Crimes against the planet”

38. We are here to shift
product stuff

39. Commodities
Goods
Services
Experiences
Transformations
Extract
Make
Deliver
Stage
Guide

40. Use your strategic skills to
effect change

41. “We can’t solve
problems by using the
same kind of thinking
we used when we
created them”

42. Imagination trumps
knowledge.
Exponential thinking
is our new skill.

43. Holistic,
interdependent,
inclusive, diverse!

44. We are pretty
unique in the way
we evolve as
a species.

45. Efficiency is not
the destination -
it’s just one step
along the way

47. “If the problems you are working on
can be solved in your lifetime, you
are looking at the wrong problem..”

48. “Cut the crap, not the corners”

49. Thank You!