Social Media Marketing Success for Small Business

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While social media is a great way to get out there and connect with your target audience, it takes a ton of work, flexibility and consistency in order to be effective. Learn how to successfully market your small business using social media.

Business

Introduction
While social media is a great way to get out there and connect with your target audience, it takes a ton of work, flexibility and consistency in order to be effective.
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Overview
1.Why social media?
2.Who are the major players?
3.Which one should I choose?
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Why Social Media?
•Company Branding
•Boost website traffic
•Customer interaction
•Low cost marketing
•Search Engine Optimization
•A vital part of inbound marketing
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Key Social Players
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Platforms
•Facebook
•Twitter
•Google+
•LinkedIn
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Facebook
•Largest social media platform
•Over 1 billion monthly active users
•Over 750 million mobile users
•85% of company fans recommend that company to other users
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Twitter
•Over 288 million active monthly users
•55-64 year olds are the fastest growing demographic
•Its microblogging platform allows up to 140 characters
•36% of marketers have found customers on Twitter
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Google+
•2ndlargest social media platform
•Over 350 million active users
•31% of U.S. web users have a Google+ account
•Posts are indexed and help with company SEO, search and integration
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LinkedIn
•The largest professional networking site for professionals
•Over 200 million active users
•Used by many companies for recruiting and HR purposes
•Great for researching prospects
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Which One Should I Choose?
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Which One Should I Choose?
•Use the platforms that appeal to your buyer persona
•Only use as many platforms as you can manage
•Stick to platforms that will help deliver your company’s mission
•Choose platforms that you enjoy
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Have additional questions?
Call us today at 866-874-3647
Or visit us online at www.apexassisting.com
Connect with us via social media
Twitter: @apexva
Facebook: http://www.facebook.com/apexvirtualsolutions
Tumblr: http://apexvirtualsolutions.tumblr.com/
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A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).

Social Media Marketing Trends 2024 // The Global Indie Insights

Kurio // The Social Media Age(ncy)

The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

Trends In Paid Search: Navigating The Digital Landscape In 2024

Search Engine Journal

From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

5 Public speaking tips from TED - Visualized summary

SpeakerHub

Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

ChatGPT and the Future of Work - Clark Boyd

Clark Boyd

Getting into the tech field. what next

Tessa Mero

Google's Just Not That Into You: Understanding Core Updates & Search Intent

Lily Ray

How to have difficult conversations

Rajiv Jayarajah, MAppComm, ACC

Introduction to Data Science

Christy Abraham Joy

Time Management & Productivity - Best Practices

Vit Horky

The six step guide to practical project management If you think managing projects is too difficult, think again. We’ve stripped back project management processes to the basics – to make it quicker and easier, without sacrificing the vital ingredients for success. “If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.” Dr Andrew Makar, Tactical Project Management

The six step guide to practical project management

MindGenius

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

RachelPearson36

Empfohlen (20)

2024 State of Marketing Report – by Hubspot

Everything You Need To Know About ChatGPT

Product Design Trends in 2024 | Teenage Engineerings

How Race, Age and Gender Shape Attitudes Towards Mental Health

AI Trends in Creative Operations 2024 by Artwork Flow.pdf

Skeleton Culture Code

PEPSICO Presentation to CAGNY Conference Feb 2024

Content Methodology: A Best Practices Report (Webinar)

How to Prepare For a Successful Job Search for 2024

Social Media Marketing Trends 2024 // The Global Indie Insights

Trends In Paid Search: Navigating The Digital Landscape In 2024

5 Public speaking tips from TED - Visualized summary

ChatGPT and the Future of Work - Clark Boyd

Getting into the tech field. what next

Google's Just Not That Into You: Understanding Core Updates & Search Intent

How to have difficult conversations

Introduction to Data Science

Time Management & Productivity - Best Practices

The six step guide to practical project management

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

Social Media Marketing Success for Small Business

1. Another Apex Minute “Social Media Marketing Success for Small Business” www.apexassisting.com

2. Introduction While social media is a great way to get out there and connect with your target audience, it takes a ton of work, flexibility and consistency in order to be effective. www.apexassisting.com

3. Overview 1.Why social media? 2.Who are the major players? 3.Which one should I choose? www.apexassisting.com

4. Why Social Media? www.apexassisting.com

5. Why Social Media? •Company Branding •Boost website traffic •Customer interaction •Low cost marketing •Search Engine Optimization •A vital part of inbound marketing www.apexassisting.com

6. Key Social Players www.apexassisting.com

7. Platforms •Facebook •Twitter •Google+ •LinkedIn www.apexassisting.com

8. www.apexassisting.com

9. Facebook •Largest social media platform •Over 1 billion monthly active users •Over 750 million mobile users •85% of company fans recommend that company to other users www.apexassisting.com

10. www.apexassisting.com

11. Twitter •Over 288 million active monthly users •55-64 year olds are the fastest growing demographic •Its microblogging platform allows up to 140 characters •36% of marketers have found customers on Twitter www.apexassisting.com

12. www.apexassisting.com

13. Google+ •2ndlargest social media platform •Over 350 million active users •31% of U.S. web users have a Google+ account •Posts are indexed and help with company SEO, search and integration www.apexassisting.com

14. www.apexassisting.com

15. LinkedIn •The largest professional networking site for professionals •Over 200 million active users •Used by many companies for recruiting and HR purposes •Great for researching prospects www.apexassisting.com

16. Which One Should I Choose? www.apexassisting.com

17. Which One Should I Choose? •Use the platforms that appeal to your buyer persona •Only use as many platforms as you can manage •Stick to platforms that will help deliver your company’s mission •Choose platforms that you enjoy www.apexassisting.com

18. Have additional questions? Call us today at 866-874-3647 Or visit us online at www.apexassisting.com Connect with us via social media Twitter: @apexva Facebook: http://www.facebook.com/apexvirtualsolutions Tumblr: http://apexvirtualsolutions.tumblr.com/ www.apexassisting.com