Recommended WordPress Plugins and Intro to Inbound Marketing Webinar

Recommended WordPress Plugins and
Maintaining Your Website

www.apexassisting.com

Bonus: Intro to Inbound Marketing

I am an experienced Website Designer and
Marketing Strategist looking to add value
to your organization through creating a
high quality website that converts
browsers into buyers. Past experiences
with major organizations such as Ford,
DHL, Goody's Clothing, Acura, American
General and Calvin Klein provide me with a
solid foundation for helping your
organization build brand awareness and
global recognition. I am ready to use my
past experiences and formal training to
support your business with everything
from small business development and
global marketing campaigns to creative,
search engine friendly website design.


Presenter: Trena V. Stubbs

Overview
• An overview of some of the most recommended plugins
• Tips on how to maintain your WordPress website


BONUS: Intro to Effective Inbound Marketing for Beginners by Inbound
Marketing Specialist Gminski Stubbs


Favorite Plugins

Adds an attractive social bookmarking menu and related content
widget to your posts, pages, index, or any combination of the
three. Shareaholic is an incredible plugin that lets your readers
share your great content with their friends and followers. This is
a great way to increase your fan base.


Shareaholic

Don’t you just hate it when you go to a website that takes
forever and ever and ever to load! This plugin is said to increase
your overall site performance by at least 10x! Better
performance equals more visitors and a higher conversion rate.
Time is money baby so don’t turn people away because your
site is still in the dial up ages.


W3 Total Cache

Gravity Forms


Gravity Forms makes it easy for you to build and publish forms
on your WordPress site. Forms are a great way to gather
information from your visitors or take online order requests.

WP-DB-Backup


Backing up your WordPress database is a no brainer. You don’t
want to risk losing all of your core data and having to start from
scratch.

SEO or search engine optimization is like at the top of the list
when it comes to having a stellar site. It doesn’t matter how
beautiful, cool or grand your site is, if no can find you. The big
question is can your target audience get to you easier than your
competitor. There is a science to good SEO and the Platinum SEO
Pack makes it darn near effortless


Platinum SEO Pack


Maintaining Your Website

• If you are using any Comment
Spam WordPress Plugins with
your WordPress blog, spam can
collect in your database.
Comment spam is stored in the
database as a "just in case" so
you can restore a comment
incorrectly marked at comment
spam. It also serves as a resource
to track down recurrent
comment spammers, if you need
to.
• In general, while some plugins
will delete comment spam from
your database after a specific
period of time, not all do. These
entries are dead weight. If you
stay on top of them they can
really get out of hand.


Delete Spam Comments

WordPress is quickly
growing and expanding
as more features and
functions are included
and perfected. It is
recommended that you
check in with WordPress
for updates and
upgrades at least every
three months, six
months at the most.


Keep Your WordPress Software
Current

Check for Dead Links


Depending on the site and number of links on
your site, you should check your site for dead
links every six months to a year.

Make it a part of your
regularly scheduled
maintenance to backup your
WordPress site, both on the
website host server and on
your computer.


Back Ups


Intro to Effective Inbound
Marketing for Beginners

• Inbound Marketing Specialist
• HubSpot Certified
• Blogger
• Sports Fanatic
• Health Enthusiast


Presenter: Gminski Stubbs

1. Traditional Marketing
2. Marketing of the future
3. What is Inbound Marketing
4. Content
5. Sales Funnel


Overview

• How did people market their
businesses years ago?
• Where were the most marketing
dollars spent?
• What changes have you noticed in the
last 5-10 years?


Traditional Marketing

• Traditional marketing invades our
privacy
• Consumers are smarter
• How do we block out traditional
marketing?


Invasive

What is the solution?


• Inbound Marketing

What is Inbound Marketing

• What does the term mean?


• Where did the term come from?

How is it different?

• Inbound marketing takes
more effort
• Inbound marketing gives the
little guys a chance


• Less about money and more
about knowledge

How is Inbound Marketing Done?

• Where does the
content go?
• What type of content is
used?


• Content, content,
content

How will it help grow a business?
• Relevant
• Informative
• Problem solving

• Build links
• Blogging


• Really good content

The Sales Funnel

Prospects
Paying
Customers


First Time Visitors

First time visitors
• Website
• Blogging
• Social media
• Keywords


• Build awareness

• Ideal clients
• Interested in your content
• Responded to a call to action
• E-book
• Email list


Prospects

• Solutions
• Trust
• Spokesperson


Paying Customer

• Strong content
• Important for first time
visitors
• Puts new customers at
ease


Testimonials

info@apexassisting.com


866-874-3647

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