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Opportunity for Investor Participation
              November 16, 2012
                   Presenter
       Adam J Petriella, Managing Partner
Commercial Real Estate
Mortgage Brokerage: Positioning For The Next Wave

         Commercial/multifamily mortgage
       origination volumes during the second
      quarter of 2012 were up 25 percent from
       second quarter 2011 levels, and up 39
       percent from the first quarter of 2012,
         according to the Mortgage Bankers
       Association’s (MBA) Quarterly Survey of
     Commercial/Multifamily Mortgage Bankers
                     Originations.
MOMENTUM is Building

The Mortgage Bankers Association (MBA) projects
  originations of commercial and multifamily
  mortgages will hit $230 billion in 2012, an increase
  of 17 percent from 2011 volumes, and continue to
  rise to $290 billion in 2015.
            In addition to New Originations:
      By the end of 2015, existing mortgage debt
      outstanding is forecast to exceed $2.5 trillion.
The Wave is Growing
How Can We Take Advantage of This Momentum?
Opportunity:
      Originators Are Profitable
 • History Shows Each Originator Can Close
  $25,000,000 in Annual Loan Volume ONCE
                 STABILIZED.
• This Represents $200,000 in Average Gross
                    Fees
 • Currently Running at 20% Profit Margins
                    Or
            $40,000/Originator
Challenge
 Hiring & Stabilizing Capable Candidates
 100% Commissioned Sales Organizations Have
            the Following Challenges:
• Risk Losing Very Good Recruits to Salaried
  Jobs or Sales Jobs With Draws or Benefits
• Risk Losing Performers if Additional Hiring is
  Lackluster
• Opportunity Cost to the Company for Slow or
  Mismatched Hiring
GOAL
Hire and Develop 20 Stabilized
Loan Originators Over The Next
          24 Months.
           RESULT
 Better Use of Time & Talent
           PROFITS
Getting on A Wave Takes Time & Resources
                Let’s Raise Probability
Raise Odds of Hiring Capable Loan
 Originators by Offering Support

For As Little as $1000/month to as much as
    $5000/month, hiring can be impacted
                  dramatically.
                      Now
              Interview 10 Hire 3
     Of 15 Hire’s: Stabilize 5 in 1 Year
             Other 10 Wash Out
    Goal to Stabilize 10 in 12 Months
New Hires
  10 Stabilized Loan Originators Can Net The
                company $400,000
                        Vs.
Only 5 Stabilized Originators in Same Timeframe
                 Netting $200,000
Stabilized Originators Are Profitable:
   Let’s Get More On The Wave!!
By Offering Draws and Incentives Goal is to
Double Stabilized Originators, Grow Company
                   Faster
EXPERIENCE COUNTS
Petriella Will Get Them Up and On The
                 Wave
DEEP EXPERIENCE and MEASUREABLE
       RESULTS in HIRING, TRAINING
•   Petriella Joined National Brokerage Firm in 1987
•   Became Top Performer (100% Commissioned Sales) in Los Angeles Office
•   Left Brokerage Production for Executive Track With Same Company (salaried position)
•   Turned around money losing Orange County CA Office (Netting $2MM/annum)
    Overseeing in Excess of 500 Closed Transactions in a 72 month span.
•   Executive in Charge of Developing New Lines of Business (Hospitality Brokerage Closing
    5 Deals/Month Within 60 Months)
•   Executive in Charge of Opening North East Offices Grossing $2MM in 15 Months
•   Responsible For Hiring and Training Several of Company’s Top Earners
•   Rejoined Sales Force in 2004: Capital Markets Division in Los Angeles Closing Upwards
    of $250MM in 7 years (100% Commissioned)
•   Departed From Company December 2011 Opening Los Angeles Office of The Real Estate
    Finance Group with partner.
•   Opened New York City Branch in September 2012: Net 4 Full Time Hires Since
    September
Mitigate Risk With Proven Track
 Record and Existing Infrastructure
On track to close 30 Transactions in 2012 Worth Aggregate Amount of
                       Approximately $60,000,000
                              Track Record
                          Intellectual Capital
                           Good Reputation
                          Existing Client Base
                          Brand Name & Logo
                              Corporation
                             Infrastructure
                               Experience
                            Proof of Concept
                               7 Full Time
                                   1 PT
                                 1 Intern
                          1 Analyst/Processor
                          Pipeline of Closings
                               Cash Flow
Financing Needs
             Source: $250,000
Return to Lender: 8%/Annum of Outstanding
                   Principal
              Term: 60 Months
           Payout From Cash Flow

                  Use:
     Conservatively and Thoughtfully
     Offer Draws to Best Candidates
Help The Real Estate Finance Group Go From This
                      TO
                     THIS
Help Me Get More People on The Wave
              Thank you.
Opportunity for Investor Participation
              November 16, 2012
                   Presenter
       Adam J Petriella, Managing Partner

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Business Plan 10 minute pitch

  • 1. Opportunity for Investor Participation November 16, 2012 Presenter Adam J Petriella, Managing Partner
  • 2. Commercial Real Estate Mortgage Brokerage: Positioning For The Next Wave Commercial/multifamily mortgage origination volumes during the second quarter of 2012 were up 25 percent from second quarter 2011 levels, and up 39 percent from the first quarter of 2012, according to the Mortgage Bankers Association’s (MBA) Quarterly Survey of Commercial/Multifamily Mortgage Bankers Originations.
  • 3. MOMENTUM is Building The Mortgage Bankers Association (MBA) projects originations of commercial and multifamily mortgages will hit $230 billion in 2012, an increase of 17 percent from 2011 volumes, and continue to rise to $290 billion in 2015. In addition to New Originations: By the end of 2015, existing mortgage debt outstanding is forecast to exceed $2.5 trillion.
  • 4. The Wave is Growing How Can We Take Advantage of This Momentum?
  • 5. Opportunity: Originators Are Profitable • History Shows Each Originator Can Close $25,000,000 in Annual Loan Volume ONCE STABILIZED. • This Represents $200,000 in Average Gross Fees • Currently Running at 20% Profit Margins Or $40,000/Originator
  • 6. Challenge Hiring & Stabilizing Capable Candidates 100% Commissioned Sales Organizations Have the Following Challenges: • Risk Losing Very Good Recruits to Salaried Jobs or Sales Jobs With Draws or Benefits • Risk Losing Performers if Additional Hiring is Lackluster • Opportunity Cost to the Company for Slow or Mismatched Hiring
  • 7. GOAL Hire and Develop 20 Stabilized Loan Originators Over The Next 24 Months. RESULT Better Use of Time & Talent PROFITS
  • 8. Getting on A Wave Takes Time & Resources Let’s Raise Probability
  • 9. Raise Odds of Hiring Capable Loan Originators by Offering Support For As Little as $1000/month to as much as $5000/month, hiring can be impacted dramatically. Now Interview 10 Hire 3 Of 15 Hire’s: Stabilize 5 in 1 Year Other 10 Wash Out Goal to Stabilize 10 in 12 Months
  • 10. New Hires 10 Stabilized Loan Originators Can Net The company $400,000 Vs. Only 5 Stabilized Originators in Same Timeframe Netting $200,000
  • 11. Stabilized Originators Are Profitable: Let’s Get More On The Wave!! By Offering Draws and Incentives Goal is to Double Stabilized Originators, Grow Company Faster
  • 12. EXPERIENCE COUNTS Petriella Will Get Them Up and On The Wave
  • 13. DEEP EXPERIENCE and MEASUREABLE RESULTS in HIRING, TRAINING • Petriella Joined National Brokerage Firm in 1987 • Became Top Performer (100% Commissioned Sales) in Los Angeles Office • Left Brokerage Production for Executive Track With Same Company (salaried position) • Turned around money losing Orange County CA Office (Netting $2MM/annum) Overseeing in Excess of 500 Closed Transactions in a 72 month span. • Executive in Charge of Developing New Lines of Business (Hospitality Brokerage Closing 5 Deals/Month Within 60 Months) • Executive in Charge of Opening North East Offices Grossing $2MM in 15 Months • Responsible For Hiring and Training Several of Company’s Top Earners • Rejoined Sales Force in 2004: Capital Markets Division in Los Angeles Closing Upwards of $250MM in 7 years (100% Commissioned) • Departed From Company December 2011 Opening Los Angeles Office of The Real Estate Finance Group with partner. • Opened New York City Branch in September 2012: Net 4 Full Time Hires Since September
  • 14. Mitigate Risk With Proven Track Record and Existing Infrastructure On track to close 30 Transactions in 2012 Worth Aggregate Amount of Approximately $60,000,000 Track Record Intellectual Capital Good Reputation Existing Client Base Brand Name & Logo Corporation Infrastructure Experience Proof of Concept 7 Full Time 1 PT 1 Intern 1 Analyst/Processor Pipeline of Closings Cash Flow
  • 15. Financing Needs Source: $250,000 Return to Lender: 8%/Annum of Outstanding Principal Term: 60 Months Payout From Cash Flow Use: Conservatively and Thoughtfully Offer Draws to Best Candidates
  • 16. Help The Real Estate Finance Group Go From This TO THIS
  • 17. Help Me Get More People on The Wave Thank you.
  • 18. Opportunity for Investor Participation November 16, 2012 Presenter Adam J Petriella, Managing Partner