1. Co-promotion strategy

2. On-air promotions - Graphics

3. Aston bands

4. Off-air

5. Print
Print campaign to be done around the year in all the
leading publications namely TOI, HT, DNA and Deccan
Chronicle etc.
The campaign will have Intel AppUP integrated in a way
it stands out as compared to the other App stores
Total Budget : 7cr

6. Online - Paid
Online campaign with a healthy mix of ad network and
top rated publishers
The publishers to be decided keeping the brand and TG
fit in find. E.g. moneycontrol, soccernet etc.
Total Budget : 5cr

7. Online – notional
Ditto TV website to have intel AppUp logo presence
which provides a link to the store.
The website has more than one hundred thousand
unique visitors and more that two hundred thousand page
views
Direct mailers at regular intervals to the registered
users.
sms blast to this database

8. PR
Press release mentioning the alliance between
Ditto TV and Intel AppUp and
All the major Financial dailies and tech magazines to be
targeted
Direct mailers to be sent to the database of the
registered users

9. Medium Vehicles Total Budget
Ads across major publications in major cities like TOI, HT,
Print 7 cr
Deccan chronicle, DNA
PR to be activated in major markets for the announcement of
PR 1cr
Intel AppUp integration with Ditto TV
Ditto TV website to have intel AppUp logo presence. The
website has more than one hundred thousand unique visitors
and more that two hundred thousand page views
Direct mailers at regular intervals to the registered users. We
have a database of close to one hundred thousand registered
user . Will be doing an e-mailer activity per month and sms
Digital blast to this database
Online campaign with a healthy mix of adnetwork and top
rated publishers with a brand and TG fit

10. Thank you..