3. Prachi Kanaskar
M-4120

4. Apeksha Bhatkar
M-4105

5. BOLLYWOOD
VS
HOLLYWOOD
Born Born
Produces Produces
Flops, block Flops, block
busters busters

6. Technical Technical
Budget Budget
music music

7. Scale Scale
Story Story
Earnings Earnings

8. RECENT STUPID &
HIT MOVIES
Ra-one X-men:first
class
Singham
Fast n
furuious5
Ready
Kungfu
Bodygaurd panda2
Transformers:

10. Marketing
Mix of
Bollywood &
Hollywood

11. PRODUCT
Bollywood marketers realize that marketing
movies means selling the entire experience.
Bollywood makers are also giving a lot of
thought to the naming of their products
(movies).

12. Comedy
Romantic
Scary
Family oriented

13. PRODUCT
• The entire movie experience is the
product that any production house is
trying to sell.
• Production houses need to understand
which category their movie belongs to it
and which audience it aims at targeting.
• Product of Hollywood movies are the
wide variety of a movies they are
producing.

14. Commercial Arts
3D
Science Fiction
Action-based
Horror
Adventurous
Animated
Romantic
Comedy

15. PRICE
Bollywood in recent years has become the
playing field for the rich and the famous.
The notion that Bollywood is a very
profitable industry is true in all senses. In
the face of steep competition, most
production houses have come up with
innovative marketing strategies to increase
the profit margin.

16. PRICE
Hollywood movies grossed $26.7 billion
worldwide in 2007.
Although the movie industry takes in billions
of dollars a year, very few Hollywood movies
actually make a profit.
That's because it costs a tremendous
amount to make a major studio movie.
Hollywood relies on a few runaway hits each
season to make up for the majority of films
that fail to break even.

17. PLACE
The timing of the launch of a product is a
crucial factor in determining its success.
The release date of a movie is one of the
smallest but most significant factor in
determining the success of the movie.
Filmmakers nowadays invest a lot of time in
deciding the right time for releasing a movie.

18. PLACE
The timing of the launch of a product is a
crucial factor in determining its success.
Christmas-season of releasing movies.
The PVR cinemas also recently forayed
into the Distribution of Hollywood film titles
in the country through its 100%
subsidiary, PVR Pictures.

19. PROMOTION
No longer are promotions restricted to
showing trailers and painting the city with
posters of the movie.
Bollywood does not want to be narrow-
minded in its view, instead of looking at the
television industry as a competition; they have
taken it as a facilitator to promote their films

20. PROMOTION
Movie marketing is also known as movie
advertising and movie promotion.
The movie business is cyclical and
seasonal by nature.
In recent years, the general tactic has been
to "go big."
Every movie is different and the promotions
department must figure out what type of
campaign will be the most effective at
reaching the target audience.

21. PEOPLE
No longer do filmmakers try to keep away
from the general public. They have known
that it is the people in the end who can
make or break their film.

22. PEOPLE
An essential ingredient to any service provision is
the use of appropriate crew members and people.
Recruiting the right crew members and training
them appropriately in the delivery of their service
is essential if the production house wants to
obtain profit.
Consumers make judgments and deliver
perceptions of the service.

23. Marketing
Strategies of
Bollywood &
Hollywood

24. Multimedia Usage
Contests and Discounts
Integrate Offline and Online
Advertising

25. Theatrical trailer
Press junket
An all-out Publicity blitz
which becomes a “can’t miss event”
Publicity stunt.

26. Akshata Chavan
M-4150

27. Sonali Lad
M-4123

28. FOX
V/S
SONY
The Fox Sony Pictures
Entertainment Entertainment, is the
Group is an television & film
American production/distributio
entertainment n unit.
industry company .
On September
It is wholly owned & 28, 1989, Sony
controlled by the acquired the American
Australian/American film & television
media conglomerate production company
News Corporation. Columbia Pictures
Entertainment

29. It is named after
William Fox, born The company was
Wilhelm Fried, who renamed Sony
created the original Pictures
Fox Film Entertainment in
1991.
Corporation.
The Fox Sony has since
Entertainment Group created numerous
was formed in the other film
1990s after the production and
purchase of the distribution units.
Metromedia

30. Marketing
Mix Of
FOX &
SONY

31. PRODUCT
The company has operations in four
business segments.
The Filmed Entertainment segment is
involved in the acquisition and production
of animated motion pictures and live-
action pictures .
In April of 2010 Fox joined a group of
firms to form a joint venture to develop a
new national mobile content service.

32. PRODUCT
• The product is the physical product or service
offered to the consumer.
• Product decisions include aspects such as
function, appearance, packaging, service,
warranty, etc.
• Television and motion pictures.

33. PRICE
• In January of 2010 News Corporation offered
to purchase the 18% of Fox that it doesn't
already own for $33.54 per share.
• In 2002 The Fox Network commanded 23
cents per subscriber.
• The FoxConnect website advertises “Family
Guy Volume 8” DVD at $33.99

34. PRICE
Pricing decisions should take into account
profit margins and the probable pricing
response of competitors.
Pricing includes not only the list price, but
also discounts, financing, and other
options such as leasing.

35. PLACE
Fox distributes films through several
businesses .
Fox Television owns and operates 35 full
power stations.
Fox Television operates two stations in
nine designated market areas
(DMAs), including New York, Los Angeles
and Chicago.

36. PLACE
Place (or placement) decisions are those
associated with channels of distribution.
The distribution system performs
transactional, logistical, and facilitating
functions.
Distribution decisions include market
coverage, channel member
selection, logistics, and levels of service

37. PROMOTION
Fox has employed branded integration
techniques in co-promoting Unilever's Degree
for Men deodorant and its drama series “24”.
In 2010, Fox initiated its “Meet the Family
Guy” promotion.
In March of 2010 Fox News began promoting
Sarah Palin’s, Real American Stories

38. PROMOTION
Promotion decisions are those related to
communicating and selling to potential
consumers.
It is useful to know the value of a
customer in order to determine whether
additional customers are worth the cost of
acquiring them.
Promotion decisions involve
advertising, public relations, media

39. PROCESS
FOX Broadcasting Company employed
Market share Partners to conduct a study of
television’s importance in the media mix.
In January of 2010, all fox sports
operations underwent a massive re-
organization.
The move is designed to maximize the
strength of the FOX Sports brand across all
platforms.

40. PROCESS
Sony employs an umbrella branding
strategy by placing the product name
along with corporate name.
This strategy lets the product to assume
its own identity and positioning, but also
draws strength of the corporate brand.
Sony has a recently reorganized in order
to further improve responsiveness and
customer service.

41. PHYSICAL
EVIDENCE
Fox Entertainment Group, Inc. is headquartered
at 1211 Avenue of the Americas New York City
10036.
Fox News Network, LLC Blue Sky Studios, 1211
Avenue of the Americas.
Fox Entertainment can be found online at
Linkedin.com.
Fox Broadcasting has a website where it offers
information on its programming.
Fox Kids Network has a website

42. PHYSICAL
EVIDENCE
Sony Corporation Headquarters is
located at 1-7-1 Konan, Minato-ku Tokyo.
Sony’s main company website provides
helpful information ranging from service
and support, music, and gaming.

43. PEOPLE
News Corporation is Fox Entertainment
Group's parent company.
K Rupert Murdoch is the Chairman and
Chief Executive Officer.
Fox Entertainment Group employs over
11,500 people.
Former Fox Atomic executive David
Worthen Brooks will oversee creative for
the new digital studio,

44. PEOPLE
Howard Stringer is Chairman, CEO and
President of Sony.
Kazuo Hirai is Executive Vice President
of Networked Products & Services Group.
Sony entertainment employs 167,900
people world wide.
Sony entertainment has an ongoing
talent development.