1. p&w
prevention&wellness
Introducing a new strategic offering from

2. In today’s health
care environment,
prevention is viewed as the best method
for improving health quality and reducing
long-term health care costs.
But it’s not just a matter of health:
Prevention is also being positioned as
a societal objective. Companies and
organizations that harness the potential
of these developments will be able
to realize a competitive advantage.

3. p&w
APCO’s Prevention
and Wellness (P&W) offering
is designed to help clients smartly and sustainably engage in this new
discussion by creating innovative programs that enhance reputation, create
value and make people healthier. Our programs focus on achieving all three
of these objectives, delivering both business success and social impact.

4. Making people healthier. Most importantly, our clients genuinely
want to improve the health and quality of life of their customers and employees. Our
programs use the power of social marketing and community networks to help shape
enabling environments that empower people to make certain health choices.
Enhancing reputation. APCO was founded on the belief that
reputation is a key driver behind a company’s success. Our clients are trailblazers,
conveners, innovators and leaders in their sectors — but within the P&W community,
they still face barriers to participation. APCO helps clients demonstrate value in a way
that enhances their reputation and ties into the ongoing P&W discussion.
Creating value. APCO does more than build brand value — we help open
the door for true partnerships that give companies the insights and ability to create
products and services that have significant return on investment. We understand that
companies are under pressure on both sides, from stakeholders who expect brands
to deliver societal impact and from investors who expect businesses to perform
financially. We believe clients can meet both demands — and drive growth — by
strategically weaving P&W into their business plans and value chains.

5. infectious disease
Our areas of expertise
— infectious disease, chronic disease and nutrition — are
key components of the national focus on the importance
of prevention and wellness. We are dedicated to
chronic disease driving results through stakeholder engagement and
communication strategies to ensure our clients can
sustainably build and strengthen their business.
nutrition

6. infectious disease
Scientists and researchers have conquered the basics of infectious disease, but it is not yet
time to declare victory. Vaccine-preventable disease is still a leading cause of death in adults in
the United States and in children around the world, while hospital-acquired infections continue
to drive health care system costs. With well over a decade of specialized experience, APCO is
well-positioned to help companies navigate these evolving issues.

7. chronic disease
Chronic disease has now supplanted infectious disease as the leading cause of death and
disability globally. APCO’s team includes leading experts who know firsthand the pressures
companies are facing: Policymakers are looking to private industry for innovations that offer
practical solutions for both health systems and consumers, while increasing emphasis is being
placed on companies’ abilities to approach health holistically on a community level.

8. nutrition
An unprecedented U.S. policy focus on food and nutrition is bringing diverse stakeholders to
the table. Local, state and federal policymakers expect the private sector to help find ways
to make the healthy choice the easy choice for consumers. At APCO, we guide our clients
through the intersection of policy, nutrition science, food science and public health to develop
innovative partnerships and programs that address obesity and malnutrition.

9. Learn more about what our experts
can do for you at www.apcoworldwide.com/prevention.
Whether you are concerned with infectious disease,
chronic disease, nutrition or a combination of all three,
APCO can help you achieve your goals and become a
respected leader in prevention and wellness.

10. apcoworldwide.com
© 2011 APCO Worldwide Inc. All rights reserved. Design: StudioAPCO®.