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Folksonomies,
                                                                              Ontologies
                                                                              and
                                                                              Corporate
                                                                              Blogging




    Alexandre Passant – EDF R&D / LaLICC
    Jean-David Sta – EDF R&D
    Philippe Laublet – LaLICC
1    2006.10.02   Folksonomies, Ontologies and Corporate Blogging - BlogTalk Reloaded
1
                 Corporate Blogging and Folksonomies




2   2006.10.02      Folksonomies, Ontologies and Corporate Blogging - BlogTalk Reloaded
Information Process in Companies


    • Formal information, reports …
              • Archives, search engines, diffusion process
    • E-mails, coffee-break …
              • Scattered information
              • Restricted, closed diffusion and answering process
              • Information loss
    • Idea
              • Use weblogs to store and exchange this unstructured – but often rich ! -
                information
                           · Used in an internal project at EDF R&D to share information between
                             researchers




3     2006.10.02     Folksonomies, Ontologies and Corporate Blogging - BlogTalk Reloaded
Corporate Blogging and Folksonomies


    • Post annotation
              • Automated documentary meta-data (DublinCore terms)
              • Folksonomies and / or ontologies ?
    • Folksonomies
              • Experimenting a widely-used web practice
              • First-time use for our users
              • Quick adoption, both in searching and publishing




4     2006.10.02     Folksonomies, Ontologies and Corporate Blogging - BlogTalk Reloaded
Visualizing the Folksonomy


    • Tagcloud                                                              • Flash interface to browse tags
                                                                            networks
                                                                                        • Latest posts for each tags
                                                                                        • Navigate through different tags
                                                                                          networks




5    2006.10.02   Folksonomies, Ontologies and Corporate Blogging - BlogTalk Reloaded
Statistics


    • First year results
              •    200 users, 50 regular bloggers
              •    4500 posts
              •    3700 tags
              •    22000 tags / items relationships (~5 tags / post)
    • Tags analysis




6     2006.10.02        Folksonomies, Ontologies and Corporate Blogging - BlogTalk Reloaded
2
                 Identifying and Solving Folksonomy Flaws




7   2006.10.02      Folksonomies, Ontologies and Corporate Blogging - BlogTalk Reloaded
Folksonomy Flaws


    • Tags redundancy and ambiguity
              • Variation:
                        · EDF, Électricité De France
              • Ambiguity:
                        · CNE: law or organisation ?
    • Flat organisation of the folksonomy
              • Related or suggested tags
                       · “Austria”: what about “Vienna” ?




8     2006.10.02     Folksonomies, Ontologies and Corporate Blogging - BlogTalk Reloaded
Linguistic Analysis of Tags Variations (1/2)


    • Elision
              • Reducing a compound word into one word:
                       · “Electrical Network”, “Network”
    • Synonymy
              • One word
                      · “Nuclear”, “Atomic”
              • One component
                      · “Wind pump”, “Wind turbine”
    • Abbreviation
              • Acronyms
                       · “Électricité de France”, “EDF”


9     2006.10.02     Folksonomies, Ontologies and Corporate Blogging - BlogTalk Reloaded
Linguistic Analysis of Tags Variations (2/2)


     • Morphological variation
               • One word
                       · “Electric”, “Electrical”
               • One component
                       · “Heating system” “Heat system”
     • Typographic variation
               • Characters
                        · “Wind pump”, “Windpump”, “Wind-pump”
     • Errors
               • Typographic or orthographic
                        · “Weblog”, “Welbog”, “Webblog”


10     2006.10.02    Folksonomies, Ontologies and Corporate Blogging - BlogTalk Reloaded
Completing and Suggesting Tags from Post Content




11    2006.10.02   Folksonomies, Ontologies and Corporate Blogging - BlogTalk Reloaded
3
                  Going Further with the Semantic Web




12   2006.10.02      Folksonomies, Ontologies and Corporate Blogging - BlogTalk Reloaded
A Few Words About the Semantic Web


     • Semantic Web
              • Extending the current Web
              • Unified description of resources
     • Ontologies
              • Representation of a domain
              • Common vocabulary
     • Languages
              • Modeling: RDF(S), OWL …
              • Querying: SPARQL …




13    2006.10.02     Folksonomies, Ontologies and Corporate Blogging - BlogTalk Reloaded
Folksonomies and Ontologies


     • Mixing both approaches
              • Keep the open spirit of folksonomies
              • Use ontology layer as a formal way to represent data
              • Remove ambiguity and add meaning to tags
     • How ?
              • Link tags to domain ontology concepts
              • Create links between posts and ontology concepts using SIOC




14    2006.10.02     Folksonomies, Ontologies and Corporate Blogging - BlogTalk Reloaded
From Tags to Ontology (1/5)


     1) Create and tag post




15    2006.10.02   Folksonomies, Ontologies and Corporate Blogging - BlogTalk Reloaded
From Tags to Ontology (2/5)


     1) Create and tag post
     2) Link tag to ontology




16     2006.10.02   Folksonomies, Ontologies and Corporate Blogging - BlogTalk Reloaded
From Tags to Ontology (3/5)


     1) Create and tag post
     2) Link tag to ontology
     3) Link post to ontology




17     2006.10.02   Folksonomies, Ontologies and Corporate Blogging - BlogTalk Reloaded
From Tags to Ontology (4/5)


     1) Create and tag post
     2) Link tag to ontology
     3) Link post to ontology
     4) Create new post




18     2006.10.02   Folksonomies, Ontologies and Corporate Blogging - BlogTalk Reloaded
From Tags to Ontology (5/5)


     1) Create and tag post
     2) Link tag to ontology
     3) Link post to ontology
     4) Create new post
     5) Infer related post




19     2006.10.02   Folksonomies, Ontologies and Corporate Blogging - BlogTalk Reloaded
A Semantic Search Engine


     • Tags and concepts
               • Find concept(s) and display
                 associated tags
     • Blog posts
               • Display blog posts for searched
                 concept
     • Related posts
               • Based on ontology relationships
                            · Search for a country, list
                              all cities
               • Ability to create rules
                            · All companies located in
                              a city



20     2006.10.02      Folksonomies, Ontologies and Corporate Blogging - BlogTalk Reloaded
New Ways to View Blog Posts


     • Real resources
              • Properties, relations …
                        · Geolocation of posts tagged with a city name




21    2006.10.02     Folksonomies, Ontologies and Corporate Blogging - BlogTalk Reloaded
4
                  Conclusion and Discussion




22   2006.10.02      Folksonomies, Ontologies and Corporate Blogging - BlogTalk Reloaded
Conclusion


     • Mixing folksonomies and ontologies
               •    Keep simplicity of free tagging
               •    Tags as real resources
               •    Provide a better search interface for blog posts
               •    Infer related posts / topics
     • A real use-case
               • Adapt model and interfaces to users needs
     • Future works
               • Information extraction from blog posts using ontologies
               • New ways to view and query blog posts




23     2006.10.02        Folksonomies, Ontologies and Corporate Blogging - BlogTalk Reloaded

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Folksonomies, Ontologies and Corporate Blogging

  • 1. Folksonomies, Ontologies and Corporate Blogging Alexandre Passant – EDF R&D / LaLICC Jean-David Sta – EDF R&D Philippe Laublet – LaLICC 1 2006.10.02 Folksonomies, Ontologies and Corporate Blogging - BlogTalk Reloaded
  • 2. 1 Corporate Blogging and Folksonomies 2 2006.10.02 Folksonomies, Ontologies and Corporate Blogging - BlogTalk Reloaded
  • 3. Information Process in Companies • Formal information, reports … • Archives, search engines, diffusion process • E-mails, coffee-break … • Scattered information • Restricted, closed diffusion and answering process • Information loss • Idea • Use weblogs to store and exchange this unstructured – but often rich ! - information · Used in an internal project at EDF R&D to share information between researchers 3 2006.10.02 Folksonomies, Ontologies and Corporate Blogging - BlogTalk Reloaded
  • 4. Corporate Blogging and Folksonomies • Post annotation • Automated documentary meta-data (DublinCore terms) • Folksonomies and / or ontologies ? • Folksonomies • Experimenting a widely-used web practice • First-time use for our users • Quick adoption, both in searching and publishing 4 2006.10.02 Folksonomies, Ontologies and Corporate Blogging - BlogTalk Reloaded
  • 5. Visualizing the Folksonomy • Tagcloud • Flash interface to browse tags networks • Latest posts for each tags • Navigate through different tags networks 5 2006.10.02 Folksonomies, Ontologies and Corporate Blogging - BlogTalk Reloaded
  • 6. Statistics • First year results • 200 users, 50 regular bloggers • 4500 posts • 3700 tags • 22000 tags / items relationships (~5 tags / post) • Tags analysis 6 2006.10.02 Folksonomies, Ontologies and Corporate Blogging - BlogTalk Reloaded
  • 7. 2 Identifying and Solving Folksonomy Flaws 7 2006.10.02 Folksonomies, Ontologies and Corporate Blogging - BlogTalk Reloaded
  • 8. Folksonomy Flaws • Tags redundancy and ambiguity • Variation: · EDF, Électricité De France • Ambiguity: · CNE: law or organisation ? • Flat organisation of the folksonomy • Related or suggested tags · “Austria”: what about “Vienna” ? 8 2006.10.02 Folksonomies, Ontologies and Corporate Blogging - BlogTalk Reloaded
  • 9. Linguistic Analysis of Tags Variations (1/2) • Elision • Reducing a compound word into one word: · “Electrical Network”, “Network” • Synonymy • One word · “Nuclear”, “Atomic” • One component · “Wind pump”, “Wind turbine” • Abbreviation • Acronyms · “Électricité de France”, “EDF” 9 2006.10.02 Folksonomies, Ontologies and Corporate Blogging - BlogTalk Reloaded
  • 10. Linguistic Analysis of Tags Variations (2/2) • Morphological variation • One word · “Electric”, “Electrical” • One component · “Heating system” “Heat system” • Typographic variation • Characters · “Wind pump”, “Windpump”, “Wind-pump” • Errors • Typographic or orthographic · “Weblog”, “Welbog”, “Webblog” 10 2006.10.02 Folksonomies, Ontologies and Corporate Blogging - BlogTalk Reloaded
  • 11. Completing and Suggesting Tags from Post Content 11 2006.10.02 Folksonomies, Ontologies and Corporate Blogging - BlogTalk Reloaded
  • 12. 3 Going Further with the Semantic Web 12 2006.10.02 Folksonomies, Ontologies and Corporate Blogging - BlogTalk Reloaded
  • 13. A Few Words About the Semantic Web • Semantic Web • Extending the current Web • Unified description of resources • Ontologies • Representation of a domain • Common vocabulary • Languages • Modeling: RDF(S), OWL … • Querying: SPARQL … 13 2006.10.02 Folksonomies, Ontologies and Corporate Blogging - BlogTalk Reloaded
  • 14. Folksonomies and Ontologies • Mixing both approaches • Keep the open spirit of folksonomies • Use ontology layer as a formal way to represent data • Remove ambiguity and add meaning to tags • How ? • Link tags to domain ontology concepts • Create links between posts and ontology concepts using SIOC 14 2006.10.02 Folksonomies, Ontologies and Corporate Blogging - BlogTalk Reloaded
  • 15. From Tags to Ontology (1/5) 1) Create and tag post 15 2006.10.02 Folksonomies, Ontologies and Corporate Blogging - BlogTalk Reloaded
  • 16. From Tags to Ontology (2/5) 1) Create and tag post 2) Link tag to ontology 16 2006.10.02 Folksonomies, Ontologies and Corporate Blogging - BlogTalk Reloaded
  • 17. From Tags to Ontology (3/5) 1) Create and tag post 2) Link tag to ontology 3) Link post to ontology 17 2006.10.02 Folksonomies, Ontologies and Corporate Blogging - BlogTalk Reloaded
  • 18. From Tags to Ontology (4/5) 1) Create and tag post 2) Link tag to ontology 3) Link post to ontology 4) Create new post 18 2006.10.02 Folksonomies, Ontologies and Corporate Blogging - BlogTalk Reloaded
  • 19. From Tags to Ontology (5/5) 1) Create and tag post 2) Link tag to ontology 3) Link post to ontology 4) Create new post 5) Infer related post 19 2006.10.02 Folksonomies, Ontologies and Corporate Blogging - BlogTalk Reloaded
  • 20. A Semantic Search Engine • Tags and concepts • Find concept(s) and display associated tags • Blog posts • Display blog posts for searched concept • Related posts • Based on ontology relationships · Search for a country, list all cities • Ability to create rules · All companies located in a city 20 2006.10.02 Folksonomies, Ontologies and Corporate Blogging - BlogTalk Reloaded
  • 21. New Ways to View Blog Posts • Real resources • Properties, relations … · Geolocation of posts tagged with a city name 21 2006.10.02 Folksonomies, Ontologies and Corporate Blogging - BlogTalk Reloaded
  • 22. 4 Conclusion and Discussion 22 2006.10.02 Folksonomies, Ontologies and Corporate Blogging - BlogTalk Reloaded
  • 23. Conclusion • Mixing folksonomies and ontologies • Keep simplicity of free tagging • Tags as real resources • Provide a better search interface for blog posts • Infer related posts / topics • A real use-case • Adapt model and interfaces to users needs • Future works • Information extraction from blog posts using ontologies • New ways to view and query blog posts 23 2006.10.02 Folksonomies, Ontologies and Corporate Blogging - BlogTalk Reloaded