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Folksonomies, Ontologies and Corporate Blogging

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Folksonomies, Ontologies and Corporate Blogging

  1. 1. Folksonomies, Ontologies and Corporate Blogging Alexandre Passant – EDF R&D / LaLICC Jean-David Sta – EDF R&D Philippe Laublet – LaLICC 1 2006.10.02 Folksonomies, Ontologies and Corporate Blogging - BlogTalk Reloaded
  2. 2. 1 Corporate Blogging and Folksonomies 2 2006.10.02 Folksonomies, Ontologies and Corporate Blogging - BlogTalk Reloaded
  3. 3. Information Process in Companies • Formal information, reports … • Archives, search engines, diffusion process • E-mails, coffee-break … • Scattered information • Restricted, closed diffusion and answering process • Information loss • Idea • Use weblogs to store and exchange this unstructured – but often rich ! - information · Used in an internal project at EDF R&D to share information between researchers 3 2006.10.02 Folksonomies, Ontologies and Corporate Blogging - BlogTalk Reloaded
  4. 4. Corporate Blogging and Folksonomies • Post annotation • Automated documentary meta-data (DublinCore terms) • Folksonomies and / or ontologies ? • Folksonomies • Experimenting a widely-used web practice • First-time use for our users • Quick adoption, both in searching and publishing 4 2006.10.02 Folksonomies, Ontologies and Corporate Blogging - BlogTalk Reloaded
  5. 5. Visualizing the Folksonomy • Tagcloud • Flash interface to browse tags networks • Latest posts for each tags • Navigate through different tags networks 5 2006.10.02 Folksonomies, Ontologies and Corporate Blogging - BlogTalk Reloaded
  6. 6. Statistics • First year results • 200 users, 50 regular bloggers • 4500 posts • 3700 tags • 22000 tags / items relationships (~5 tags / post) • Tags analysis 6 2006.10.02 Folksonomies, Ontologies and Corporate Blogging - BlogTalk Reloaded
  7. 7. 2 Identifying and Solving Folksonomy Flaws 7 2006.10.02 Folksonomies, Ontologies and Corporate Blogging - BlogTalk Reloaded
  8. 8. Folksonomy Flaws • Tags redundancy and ambiguity • Variation: · EDF, Électricité De France • Ambiguity: · CNE: law or organisation ? • Flat organisation of the folksonomy • Related or suggested tags · “Austria”: what about “Vienna” ? 8 2006.10.02 Folksonomies, Ontologies and Corporate Blogging - BlogTalk Reloaded
  9. 9. Linguistic Analysis of Tags Variations (1/2) • Elision • Reducing a compound word into one word: · “Electrical Network”, “Network” • Synonymy • One word · “Nuclear”, “Atomic” • One component · “Wind pump”, “Wind turbine” • Abbreviation • Acronyms · “Électricité de France”, “EDF” 9 2006.10.02 Folksonomies, Ontologies and Corporate Blogging - BlogTalk Reloaded
  10. 10. Linguistic Analysis of Tags Variations (2/2) • Morphological variation • One word · “Electric”, “Electrical” • One component · “Heating system” “Heat system” • Typographic variation • Characters · “Wind pump”, “Windpump”, “Wind-pump” • Errors • Typographic or orthographic · “Weblog”, “Welbog”, “Webblog” 10 2006.10.02 Folksonomies, Ontologies and Corporate Blogging - BlogTalk Reloaded
  11. 11. Completing and Suggesting Tags from Post Content 11 2006.10.02 Folksonomies, Ontologies and Corporate Blogging - BlogTalk Reloaded
  12. 12. 3 Going Further with the Semantic Web 12 2006.10.02 Folksonomies, Ontologies and Corporate Blogging - BlogTalk Reloaded
  13. 13. A Few Words About the Semantic Web • Semantic Web • Extending the current Web • Unified description of resources • Ontologies • Representation of a domain • Common vocabulary • Languages • Modeling: RDF(S), OWL … • Querying: SPARQL … 13 2006.10.02 Folksonomies, Ontologies and Corporate Blogging - BlogTalk Reloaded
  14. 14. Folksonomies and Ontologies • Mixing both approaches • Keep the open spirit of folksonomies • Use ontology layer as a formal way to represent data • Remove ambiguity and add meaning to tags • How ? • Link tags to domain ontology concepts • Create links between posts and ontology concepts using SIOC 14 2006.10.02 Folksonomies, Ontologies and Corporate Blogging - BlogTalk Reloaded
  15. 15. From Tags to Ontology (1/5) 1) Create and tag post 15 2006.10.02 Folksonomies, Ontologies and Corporate Blogging - BlogTalk Reloaded
  16. 16. From Tags to Ontology (2/5) 1) Create and tag post 2) Link tag to ontology 16 2006.10.02 Folksonomies, Ontologies and Corporate Blogging - BlogTalk Reloaded
  17. 17. From Tags to Ontology (3/5) 1) Create and tag post 2) Link tag to ontology 3) Link post to ontology 17 2006.10.02 Folksonomies, Ontologies and Corporate Blogging - BlogTalk Reloaded
  18. 18. From Tags to Ontology (4/5) 1) Create and tag post 2) Link tag to ontology 3) Link post to ontology 4) Create new post 18 2006.10.02 Folksonomies, Ontologies and Corporate Blogging - BlogTalk Reloaded
  19. 19. From Tags to Ontology (5/5) 1) Create and tag post 2) Link tag to ontology 3) Link post to ontology 4) Create new post 5) Infer related post 19 2006.10.02 Folksonomies, Ontologies and Corporate Blogging - BlogTalk Reloaded
  20. 20. A Semantic Search Engine • Tags and concepts • Find concept(s) and display associated tags • Blog posts • Display blog posts for searched concept • Related posts • Based on ontology relationships · Search for a country, list all cities • Ability to create rules · All companies located in a city 20 2006.10.02 Folksonomies, Ontologies and Corporate Blogging - BlogTalk Reloaded
  21. 21. New Ways to View Blog Posts • Real resources • Properties, relations … · Geolocation of posts tagged with a city name 21 2006.10.02 Folksonomies, Ontologies and Corporate Blogging - BlogTalk Reloaded
  22. 22. 4 Conclusion and Discussion 22 2006.10.02 Folksonomies, Ontologies and Corporate Blogging - BlogTalk Reloaded
  23. 23. Conclusion • Mixing folksonomies and ontologies • Keep simplicity of free tagging • Tags as real resources • Provide a better search interface for blog posts • Infer related posts / topics • A real use-case • Adapt model and interfaces to users needs • Future works • Information extraction from blog posts using ontologies • New ways to view and query blog posts 23 2006.10.02 Folksonomies, Ontologies and Corporate Blogging - BlogTalk Reloaded

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