Lori Snider, Apartment Marketing Expert and Professional Speaker, explores the current trends affecting marketing, sales, employees and business. You won’t want to miss this session to see what's coming in 2010, understand how these trends affect the overall business climate and learn creative ideas on how to grow your business in 2010.
12. Economy Frugality, Recessionistas and No BS It ’ s hip to clip coupons again. It ’ s hip to can again. It ’ s hip to plan a staycation. It ’ s hip to buy resale.
13. Economy All Is Well In Candy Land. Cadbury 30% Up Hersheys 8.5% up in 4th Quarter People are buying Name Brand Halloween Candy.
18. Generations The Average US Head of Household is 50 Years Old. More than 80% of Growth in Number of Households in the nest 5 years will be among those headed by 55 and over.
19. Generations Hyundai ’ s marketing arm estimates 24% of new car and truck purchases in 2010 would be made by empty nester boomers.
20. Generations Big Spender By 2010 (next year) adults over 45 will outspend young people by 1 Trillion.
21. Generations Shades of Gray Watch for even more homes on the market. Nationwide, the ratio of seniors to working age residents will increase by 67% in the next 20 years.
22. Generations “ Goodnight John Boy” “Goodnight Grandpa” Multigenerational communities the next trend in housing. Granny Flats Mother-in-law suites
24. Business Conscious Capitalism What are my values? What are the values of this company? Where are we true to those values? Where are we not?
25. Business Conscious Consumerism Do I really need this? Can I reuse, barter for or borrow it instead? Is this purchase in alignment with my values? The vast majority of the American public considers the moral implication of their choices. Megatrends 2010
26. Business Title 47% of employees in the US rate their employers as “ Highly Ethical ” Source - Hudson Institute National Business Ethics Study The CEO is in Trouble
29. Business I Want it Now! Real Time Content Abundance Instant Gratification More than 30 percent of the people who visit a business for service expect instant attention - in some cases even if they do not have an appointment. (Source: Beagle Research Group , August 2009.)
30. Eco friendly The Tap is Back Suddenly, it’s OK to drink out of the hose again.