Multifamily Events: http://www.multifamilyinsiders.com/home/multifamily-events
Discover fantastic free spaces and create ways to use them with power point, pictures, video, conversations and comments to boost your JUICE (Google)! There are many free online spaces that will host information about your community and are indexed by Google. Add new listings to your page one Google search with creative ideas from Toni Blake. She will share links, resources, tools, ideas and more! Featuring Guest Host Heather Blume with additional hot, fresh ideas!
Toni Blake began her career in 1978 as a leasing agent and worked her way to be a nationally recognized Speaker & Author. Toni was selected by the National Apartment Association as one of the industry’s “Marketing Gurus” and is recognized for her industry research and innovative concepts in customer service, sales, and marketing. She is the President and CEO of TotallyToni.com and founder of the newest ideas in apartment training – "LIVE with Toni Blake" on SKYPE and The Breakfast Club DVD programs.
This webinar would not be possible without the support of our amazing sponsors, Apartments.com and ApartmentNewsletters.com. So please take a moment to check them out!
Toni Blake Webinar: Boost Your Google Juice with Free Online Marketing
1. Boost Your Google Juice with Free Online Marketing Presented by Toni Blake with guest Heather Blume Proudly sponsored by:
2. Twitter Hashtag #MFIwebinar If you use Twitter, add this to the end of your tweets to be included in the discussion of the webinar!
3. There is value in on-line conversation! Type it . . . and they will come! Google is sharing what is said . . . So say something good!
4. Key Word Strategies Attract people & spiders What is the public searching for along with their new apartment – How can you GET FOUND? What are the KEY WORDS?
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10. Connect With Us: (888) 658-RENT | sales@apartments.com Apartments.com Manager Center | @Apartmentscom | Apartments.com/Blog
13. If you post IN Google – it’s a short walk for the spider!
14. I created a mix of business and personal photos with both Toni Blake & TotallyToni You can create a property profile with both your social and commercial brand!
15. You can post this on other social media sites Add People Add Tags Add a map!
16. Click on Edit photo and you get picnik A photo editing program built in!
17. My Google Spider put me page one Google in a Toni Blake search for the FIRST TIME EVER!!!!!!
18. 1. Name – An / A move to the front of the alphabet 2. Name – add Location/ Galleria / Nob Hill 3. Name – Add Keyword like Moving, New Place, Great Apartments 4. Address / add amenities “Your next home” Change your local listing & ADD KEYWORDS!
22. Do you know the meaning of CGM? Company verses Individual
23. Leveraging the FREE Online Services to Work for You Google Analytics Google Alerts Webstores Yola.com Yelp.com Control your online reputation 96% 0f consumers trust personal recommendations 14% of consumers trust traditional advertising YOU have the whole world-wide web in the palm of your hand . . . use it! The Casual Individual voice of humanity rules!
24. Poll Question Placeholder Have you switched to Word of Mouth Marketing (WOMM) in your traditional media sources like Apartments.com?
25. Learn how to tell your story! Connect, Persuade, and triumph with the hidden power of story
26. What is your story? Are you sharing your casual individual voice ?
27. Leveraging the FREE Online Services to Work for You Google Analytics Google Alerts Webstores Yola.com Yelp.com Control your online reputation
32. Business Card – Video Business Card / Profile on Google Floor Plan – A personal tour through the model on Animoto Brochure – a slideshow with music on YouTube Resident Relations “Thanks” “Love My Life” – a slideshow with music on Smilebox Resident Activity on RandomActsofKindness.org Follow-up - a personal video of their new apartment on Slideshare.net Follow-up – a slideshow on Smilebox Follow-up – message on xtranormal.com Build it and ADD A LINK!!!!!!
35. Video accounts for 66 percent of mobile data traffic with a 35-fold increase between 2010 - 2015
36. Smart Marketing Will take in to account the power of Mobile use! Videos add SEO To your website and total overall web presence. Start turning your print message into VIDEO! The floor plan is video enhanced by a “Live tour through the model”
40. There are a ton of cool FREE spaces that will host your videos. Here is a review of the top 10!
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43. Create a fun social video with music to share on social sites!
44. You select the actors, write the scrip, direct their movement and share an xtramormal message with your customer!
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50. WIN! WIN! WIN! What did you think of this webinar? Share your testimonial on our fan page and we’ll randomly select a winner for a $25 gift card! https://www.facebook.com/MultifamilyInsiders
51. Thank You! Toni Blake [email_address] 970-378-6784 Heather Blume [email_address] 785.410.7385 Rick Carbon [email_address] (312) 601-6030 Mike Dagel [email_address] 866-607-3088 (http://www.MultifamilyInsiders.com)
The fastest way to measure positive ROI in social media is to build positive mentions/conversation about your brand.
Did you know that 80% of the impression of your online brand is created by only 6% of the people. This means a small group of motivated, online savvy customers are talking about your brand. Rather than leaving this to chance is there a way to indentify and engage your brand influencers? Can, remove barriers that keep them from sharing their positive voice and provide access to the spaces we are building our reputation? These influential individuals are very scientifically named, “influencers.” The Word of Mouth Marketing Association (WOMMA) defines an influencer as “a person who has a greater than average reach or impact through word of mouth in a relevant marketplace.” The process of identifying and engaging these influencers is known as “influencer marketing,” and is defined as “identifying, seeking out, and engaging with influencers in support of a business objective.”
Doing nothing should not be an option. It’s time to take action.
http://www.dvguru.com/2006/04/07/ten-video-sharing-services-compared/ How many of you have access to a way to take picture and record video in your office? http://www.xtranormal.com/watch/11595169/toni-blake-friday-april-1st-on-mprotv
