Report on APAN's New Horizons Conference & Expo held at the National Convention Centre, Canberra, ACT, on the 25 September 2011

1. tradeeventreport
The Aesthetics Practitioners Advisory Network presents
New Horizons Business and Professional Development
Conference & Expo 2011 NATIONAL CONVENTION CENTRE Canberra ACT
Held 8.30am – 4.30pm on CTI
PRA TION
S
Sunday 25 September 2011
C
ER
STHETI
S ORK
AE
TW
A
DV E
I S O RY N
APAN
Education - Networking - News - New Releases - Prizes and Rewards - Fun
These NEW HORIZONS events are niche but dynamic and APAN intends to consistently build on
their momentum and establish them as an educational and networking tradition where great
things will happen for both suppliers and therapists as well as business owners and their staff.
Here is the report following our latest one in Canberra in September 2011.
Canberra NEW HORIZONS – A Great Success
Those who value education and understand the transformation it can
offer will always find a way to prioritise and attend an event that
promises quality education and information. There is something great
that happens to us when after giving out so much to others we choose
to enter an environment that will give something back to us, reignite
our passion and open up new possibilities that can take us to new
heights. And so those who chose to attend APAN's NEW HORIZON'S
Conference and Expo in Canberra on the 25th September will attest to
the value of their investment and the benefit they gained on so many
levels.
It was encouraging to see many travel several hours to take part at this
event. Some from as far as Western Australia and Queensland came
with expectations of gaining great information and becoming re- Terry Everitt
energised to continue on their professional and business journey.
This year the charismatic Terry Everitt was MC, who as always did a
APAN commenced these events last year, staging the first NEW fantastic job at creating a professional atmosphere with his classic
HORIZONS at Hervey Bay in Queensland. This year Canberra was touches of humour, which made everyone feel so much at home.
chosen because it is easily accessible for both the local and
surrounding regional towns in NSW. These events are niche but The program was stepped up with the first session being opened with
dynamic and APAN intends to consistently build on their momentum Gay Wardle who spoke to a mesmerised audience on Salon Secrets for
and establish them as an educational and networking tradition where Success. Gay exudes passion, honesty and sincerity and everyone
great things will happen for both suppliers and therapists as well as loves her depth of knowledge and the ease in which she makes even a
business owners and their staff. complicated topic easy to understand. Gay spoke about how
APJ 74 Gay Wardle Dr Dzung Price Tina Viney

2. improving your knowledge on skin analysis can be used as a business
building tool and allow you to constantly maintain appreciative clients
and client growth.
Dr Dzung Price followed speaking on Weight Loss – The new boom
and how you can benefit. Dr Price delivered a compelling
presentation on some alarming statistics on what causes our body to
retain weight and the hidden, underlying offenders that contribute to
weight gain and disease. In her usual vibrant and positive style, which
is very much her trademark, Dr Price helped navigate her audience to
hope and positive solutions that can be immediately and easily
implemented as part of a simple to follow wellness and weight loss
program. Beyond Slim and Wellness Express are two new programs Terry Everitt
with specific protocols to help both salon owners and their clients
Gay Wardle
Tracey Collins
Katrina Gilligan Tess Walls APJ 75

3. optimise and regain their energy and vitality,
as well as achieve successful and
maintained weight loss if needed. This
program will open up a new frontier for the
aesthetics industry to provide their clients
with an additional service that was launched
for the first time at this event.
Tina Viney followed with her topic New
Market Drivers that are changing the future
of Aesthetics. Tina covered new technology
in ingredients with specific emphasis on
Probiotics, Hyaluronic acid and the move
towards varying molecular weights as well
as validated information on Peptides and
their functionality within formulations. She
also spoke briefly about the great need for
scrutiny with organic products, urging
therapists to investigate such issues as
stability and the efficacy of their
formulations before they undertake them
within their salons. She further addressed
the emergence of new technologies and their
important and strategic role in achieving
advanced treatment outcomes as well as the
need of critically reviewing quality and
manufacturing integrity and not just price
when investing in equipment. Tina also
spoke on APAN's role in providing the
industry with sound advice and solutions
when it comes to products, equipment,
business and professional needs.
After lunch the long-awaited Industry
Forum welcomed four dynamic presenters,
Tess Walls, Tracey Collins, Gay Wardle and
Katrina Gilligan (who took the place of
Teresa Russo who was unable to join the
group due to a family tragedy). Due to
industry demand salon owners requested to
hear from other salon and business owners
on how they are overcoming obstacles and
challenges with staff performance and
business growth. Each speaker was able to
share candidly from their experience on how
they overcame their own challenges and
turned difficult situations around to achieve
success. Their heartfelt and honest
information was greatly appreciated by all
who attended, and at the end of this
presentation delegates had the opportunity
to ask questions of the speakers.
The two afternoon speakers were Sandy
Sanderson, who spoke on the benefits of
APJ 76
Professor Ray Hayek Sandy Sanderson

4. APJ 77

5. As Canberra was in full bloom several guests enjoyed
the magnificent beauty of Floriade and other
regional attractions.
Transdermal Magnesium for the Skin and Body, and Professor
Ray Hayek, who addressed delegates on the Need and Urgency
of Higher Education.
Professor Hayek addressed the issue of professionals finding
their information progressively inadequate in appropriately
meeting the changing needs of their industry and being able to
accommodate changes entering their sector. He stated that this
was not only a problem for the aesthetics industry, but one that is
now faced by many industries. New technologies are advancing
so fast that often professionals are struggling to keep up with
progress. He stressed his concern about the beauty industry
being unregulated and opening itself up to unscrupulous
operators that can bring the industry into disrepute. He also
presented the dangers of the industry being overridden by other
professional groups who can exploit this situation and secure
modalities for their use only.
He stressed the importance for the industry to develop a Code of
Conduct and Industry Standards to protect the industry's
reputation, as well as the value and importance of formal higher
education in allowing the industry to secure its future.
Sandy Sanderson then followed and spoke on Magnesium as an
important mineral that performs over 350 functions in the body.
She also addressed the effectiveness of transdermal magnesium
as the prefered mechanism for its delivery into the body, and the
easy ways that this can be achieved for better health and vitality
as well as skin improvement. She spoke on how magnesium can
APJ 78

6. help improve treatment results in the salon and the wonderful way
it can be used through spritzers and the recent new TGA approved
body butter that now allows salons to introduce a Magnesium
Massage for a total wellness experience.
The event was further supported by several distribution companies
that contributed to the success of the event and brought valuable
networking and business opportunities for the benefit of all.
APAN would like to take this opportunity to thank all the
suppliers and distributors who supported this event and also
thank Terry Everitt and the fantastic speakers who gave of their
time and knowledge to create an excellent educational program
for the industry. Last, but not least a sincere thank you to the
delegates who made the time to come. After all, the event was
staged for your benefit and growth and our reward is to see this
happen.
For all who attended and those who would like to hear these
lectures the series of DVDs are now available for purchase in an
attractively boxed set. You can purchase the complete set for
$166 .
The date for the next NEW HORIZONS event has been set
for May 27th 2012 in Townsville, Queensland. We
anticipate even greater things at this event in 2012.
.
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Patou Aesthetics Distribution
Patricia Mangano Ph: 07 4057 8365 Mobile: 0419 665 383
Email: patriciamangano@hotmail.com Web: www.patou.com.au APJ 79