This document discusses the importance of managing one's social media presence and personal brand online. It recommends taking the following steps: 1) Decide which social media platforms you will use and for what purposes, 2) Adjust privacy and visibility settings accordingly, 3) Determine what kinds of content you will share on each platform, 4) Adjust past content as needed to reflect your goals, and 5) Remember that social media now makes up much of people's online persona so it needs to be managed carefully.

1. Am I sharing the right content?
Personal Social Media Policy
Art of Presentation
@aopres fb.me/aopres

2. Do you know how
people see you online?

3. Do you know how
people see you online?
Handsome Cool
Brash
Politically
opinionated
Professional
Lazy
Alcoholic

4. Is that the way you
want to be perceived?
Handsome Cool
Brash
Politically
opinionated
Professional
Lazy
Alcoholic

5. We need to manage our social media

6. Companies are doing this for ages
Source : http://blog.hirerabbit.com/5-terrific-examples-of-company-social-media-policies/

7. “You have three faces. The first face, you show to the
world. The second face, you show to your close friends,
and your family. The third face, you never show anyone.
It is the truest reflection of who you are.”

8. ?
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Content
@?#*! ?!!!

9. ?
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10. This may lead to real impact to our lives

11. Indonesia even have a law for it!
“(1) Barang siapa sengaja
menyerang kehormatan atau
nama baik seseorang dengan
menuduhkan sesuatu hal, yang
maksudnya terang supaya hal itu
diketahui umum, diancam karena
pencemaran dengan pidana
penjara paling lama sembilan
bulan atau pidana denda paling
banyak empat ribu lima ratus
rupiah.” —Pasal 310, KUHP, Bab
XVI
Free translation
“Anyone who intentionally attack
someone’s honor or reputation by
alleging something, with intention
so it is generally known, can be
sued on the grounds of defamation
with a maximum imprisonment of
nine months or a maximum fine of
four thousand five hundred
rupiah”
Source : http://hukumpidana.bphn.go.id/babbuku/bab-xvi-penghinaan/

12. Decide which
social media
you will
be using
1

13. Decide which
social media
you will
be using
1

14. People I’m interested to befriend
Professional Relationships
Public
Decide which
social media
will be
intended for
who
2

15. Adjust the
visibility of
the social
media
accordingly
Privacy
settings?
Visibility of
old posts?
3

16. Personal sharing and news
News, articles, and content I write
professionally
Pictures I don’t mind anyone to see
Decide what
kind of
content that
you want to
share
4

17. Adjust your
past contents
to reflect
5
You remember that post you
wrote 7 years ago when you were
still a student?
lolawesomepeep1995

18. “It’s important to build a personal brand because it’s the only
thing you’re going to have. Your reputation online, and in the
new business world is pretty much the game, so you’ve got to
be a good person. You can’t hide anything, and more
importantly, you’ve got to be out there at some level.”
Gary Vaynerchuk

19. Social media is most of your online persona.
Manage it well, and make it work for you