Why product strategy is important for UXers and some important product terms

1. Product Strategy
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For UXers

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What & Why,
before the How..

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What is a
product?

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Business
Design Technology
PRODUCT
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Business
Design Technology
PRODUCT
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Profitability
Desirability Viability
PRODUCT
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ProJect ProDuct
Ends by a
deadline
Continuous /
Iterative
VS
Measured by
Delivery
Measured by KPI's
Project Manager Product Manager

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UX Process for MVP’s
UX
Strategy &
Research
Ideation
Interaction
Design
UI &
Prototyping
Usability
Testing

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UX Process for Products
(Product Design)
Problem /
Objective
Qualitative
Research
Ideation
Usability
Testing
A/B
Testing
IxD / UI
Design

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Types of product
problems / goals
Problem /
Objective
Low
retention rate
Low
conversion
rate
Low
engagement
rate
Avg. time
per session

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Lean model phases
Need
validation
Problem /
Solution fit
Product-
market fit
Growth

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Value Proposition
Design

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Strategy Canvas

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Product Market-Fit

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UX Design vs Product
Design
Product
Strategy
Research
& Strategy
Ideation
Usability
Testing
A/B
Testing
Data
UX Design Product Design
IxD
Design
Data

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Listen to users feedback
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Business Customer
Data Empathy
Listening to
feedback
Quantitative Qualitative
Product Managers UX Researchers

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Monitoring the market

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FEATURES CATEGORIZATIONS
Must have Performance Delight
Car Seat belt
Fuel
efficient
GPS
iOS Alarm
Swiping
through
apps
Animojis

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Keep innovating

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