This is a 2 page presentation case study analysis on a small start up enterprise named Pack-Its.

1. Case Study Analysis
on Pack-Its
Anurag Sureka
UBS-CMBA6/1503

2. Program Background
A group of students pursuing full-time Masters from Brescia University College contemplating there future
career plans in entrepreneurship through a program aims towards providing healthy lunch to the elementary
school students under TVDSB Ontario, London for parents who want there children to have healthy meals
but are unable to do it due to stressed imbalance between then there professional and personal life. The
students are trying to analyze the market run, financial aspects, growth rate and the business & marketing
strategy to position there product into the market so that the market can understand and absorb there
product.
Vision
Promote and improve healthy eating habits, by helping
reduce stress of parents involved by planning and packaging
healthy lunch.
Mission
Gain business experience to help them
decide to choose career as entrepreneurs or
job.
Segmentation
Parents who want to provide
healthy lunch to there kids
studying under TVDSB Ontario,
London.
Target Audience
Parents who are unable to provide
healthy lunch to there children due
to stressed and unbalance between
personal and professional life.
Positioning
A smart company that helps healthy
lunch as it shares similar emotions
towards the health of school students
as that of there parents.
Challenges
• A limited budget of $25000 available.
• A maximum of 60 hours a week can be dedicated
towards the program instead of the required 80.
• No prior experience into any field of business.
Break Even Analysis
• Fixed Cost : $87500
• Variable Cost : $2.9
• Selling Price/Unit : $5.0
• Break Even Point : 87500/(5.0-2.9)
= 41666 approx.

3. Strength
• Fresh and healthy food.
• Choices on Menu.
• Closer to school premises.
• Easy delivery
Opportunities
• Growing market.
• Increasing concerns of parents.
• No cafeterias in school.
• Increased income of parents.
Weakness
• Limited time available for
dedication
• Lack of experience
• Tight budget
Threats
• Strong competitors like Kraft and
Schneider.
• Local business ventures sharing
similar ideas.
• Options may differ from child to
child.
Expenditure Cost
Salary 36000
Rent 18000
Marketing 3500
Operating 30000
Recommendations
• Through market research required to find out total market size.
• Stick and distribute pamphlets in children's park and schools.
• Participate in fair to promote the event.
• Stick stickers of tiffin box.
• Design a business plan that will match business requirement and academic
curriculum.
• Try making other housewives' as cook to gain trust and ensure quality of clients.
• Reduce expenditure on renovation by allowing employed housewives’ to cook
from there home.