By Bijay Mishra at SAFRG DM Masterclass

1. Donor Retention Case Studies By Bijay Mishra HelpAge India

2. Birthday Greetings/Wish

3. Birthday Greetings/Wish Wish the donor on his/her Birthday.

4. Birthday Greetings/Wish The wish letter should be personalized.

5. Birthday Greetings/Wish Don’t ask for donation.

6. Birthday Greetings/Wish Attach only a donation coupon with a BRE.

7. Birthday Wish Letter

8. Marriage Anniversary Wish Letter

9. Letters from Donors

10. Letters from Donors

11. Why some times fail ?

12. Why some times fail ? Wrong Date of Birth/Anniversary date.

13. Why some times fail ? Wrong address

14. Analysis – 2008-09 1,25,000 Expenditure in Rs. 10.15 % Responses 57.00 lac Amount Received in Rs. 2,537 No. of Response 2,259 25,000 ADS In Rs. No. of Wishes Sent

15. New Year Greetings (NYG)

16. New Year Greetings (NYG) Wishing the donor on New Year – Greeting Card

17. New Year Greetings (NYG) A personalized letter containing new year wishes and about your work.

18. New Year Greetings (NYG) Donation Coupon

19. New Year Greetings (NYG) A Business Reply Envelope (BRE)

20. New Year Greetings (NYG) It should be different from your regular mailer.

21. New Year Greeting Cards

22. New Year Greetings (NYG) Timing

23. New Year Greetings (NYG) Timing It should be reach to the donors well in time, best period will be with in 23 rd December to 31 st December but not after.

24. Letters from Donors

25. Letters from Donors

26. Analysis – 2008-09 7,00,000 Expenditure in Rs. 3.26 % Responses 80.00 lac Amount Received in Rs. 3919 No. of Response 2,041 1,20,000 ADS In Rs. No. of New Year Greetings Sent

27. Thank You