Uneak White's Personal Brand Exploration Presentation
Chetan Sharma Indianlists
1. Master Class on Direct Mail in Fund Raising—Finding the Right Lists in India Chetan Sharma-Datamation www.datamationindia.com (m) 9811039482 Email: csharma@nda.vsnl.net.in
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3. Indian Lists Buildup Process for Fund raising Campaign Management A multi-pronged strategy for building up database that is unique and consistent and enables a professional to manage fundraising campaign and extract donations leading to lifelomg value and relationship.
4. Database aggregation and Build up Tool TV Press Radio Cinema Cable Newspapers & Periodicals Channel Sales Call Center Mining Tool GIS Govt. Statistics DATA WAREHOUSE Media/NRS Data Direct Contact Business Cards People Responses WEB Analysis Tool Internet POP Yellow Pages India List Buildup process—Compiled & Profiled Lists
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12. Good Lists Lead to Donor Ownership which is a Direct Approach to Charity Stewardship Advertising Resource Mobilization Mass Market Attitudinal Single Minded Segmented Behavioural Customized The Brand Donor
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