Digital Marketing Industrial Tour Workbook

1. UNIVERSITY OF TECHNOLOGY AND MANAGEMENT
SHILLONG, MEGHALAYA
WORKBOOK
FOR
DIGITAL MARKETING INDUSTRIAL TOUR TO DELHI
6th February, 2017- 14th February, 2017
Name: ANUP KUMAR ROY
Roll No: R090115001
BACHELOR OF BUSINESS ADMINISTRATION
(DIGITAL MARKETING)
BATCH -2015-18

2. Personal Details of the Student
Name: ANUP KUMAR ROY
Date of Birth: 31.05.93
Father’s Name: ARUN KUMAR ROY
Mother’s Name: RUNU BALA ROY
Permanent Address: VILL/P.O: CHANNIGHAT, DIST: CACHAR P.S: DHOLAI CITY:
SILCHAR ,PIN: 788120 STATE: ASSAM
Personal Phone No: 9436710484
Parents Phone No: 9401927495 ICE* _________________
Blood Group: B+
Any Specific Ailment:
Medicines being taken for the ailment __________________________________
Allergic to Medicine (if any) ____________________________________________
*[In case of emergency call this number]

3. My Perception of knowledge which I would like to derive from this Industrial Tour…
Industrial Tour Is an important activity in a professional course like BBA-Digital
marketing /Engineering programs that contribute the achievement of various essential
learning outcomes and program objectives.
Industrial tour help me to achieve the following…
 Practical Insight how the companies work
 Understand how does the product of the plant interfaced to the word
 Interaction with technical experts to gain insight knowledge on production
concepts

4. Day 1 (7 February,2017): Visitto DIGNITAS DIGITAL,DELHI
ARRIVAL TIME: 3:30 PM
BRIEF OF DIGNITAS DIGITAL: Is a global Digital Advertising Agency , Dignitas
Digital is an award winning full-service digital agency based out of new Delhi , India.
Dignitas digital core competencies are digitalmarketing and Technology solutions
Dignitas Digital is a full-service Digital Agency with its
Core competence in all forms of Digital Marketing,
Web and mobile applications including but not limited
to Website Development, Search Engine Optimization
(SEO), Search Engine Marketing (SEM), Social Media
Management, Email Marketing, Mobile phone
Advertising iOS Development, Dignitas Digital is a full-
service Digital Agency with its core competence in all
forms of Digital Marketing, web and mobile applications including but not limited to
Website Development, Search Engine Optimization (SEO), Search Engine Marketing
(SEM), Social Media Management, Email Marketing, Mobile phone Advertising iOS
Development, Android Development, Custom Web Applications, Ecommerce Website
Development and Internet of Things (IOT). Dignitas Digital (DD) was founded with the
vision of making advanced digital technologies affordable, by Ivy-League alumni from
the University of Pennsylvania. Having worked in the field of advanced digital
marketing and technology in the American markets with for clients from a variety of
industries (healthcare, marketing, retail, sales, luxury appliances, computer hardware,
printing, fitness, entertainment, fashion, education, pharmaceutical etc.) , including
Fortune-100 companies, they decided to share the wealth of their knowledge and
experience to help other small and medium businesses around the world grow digitally
and on the internet in order achieve unforeseen success and ROI by reaching a
completely new domain of unexplored audience/customers. We hire the most talented
and enthusiastic individuals in our team. We are experts at what we do and we know
the web as the back of our house. We believe in making relationships with our clients
and turn their visions into reality - helping them achieve greater heights in terms of
success and revenue.
Specialties:
Web Development, Social Media Management, Digital Marketing, iOS AppDevelopment, Web
Applications, Digital Solutions, e-commerce Websites, Web Design, SEO, SEM, SMO, Android
App Development, Online Advertising, Software Development

5. Photo GalleryOf Dignitas Digital:
Some specific question which could be asked from Conducting Official of
Dignitas Digital:
1. Who is the competitor of Dignitas Digital?
Ans: Dignitas Digital competitor are
 InMobi
 Omlogic
 Red Cube Digital Media
 Digitsu India
2. What are the skill needed for a career in Digital Marketing?
Ans.
 Creativity
 Intellectual Curiosity
 Analytic and data-driven metrics

6.  Passion
 Ability to execute
3. Dignitas Digital Advertising Cost by Industry?
Ans :
Industry CPM CPC
Automotive
Rs 10 3
e-Commerce
Rs. 15 7
Education
Rs. 3 0.50
Technology
Rs. 20 0.40
4.What are the work of Dignitas digital?
Ans:
 SEO( Search Engine Optimization)
 Search Engine Marketing (SEM)
 Content Creation
 Social Media Marketing
 E-Marketing
 Digital Display Advertising
 Mobile Marketing
 Viral Marketing
 Web Analytics (Google)
 Conclusion
5. What are the scope of Digital marketing in today’s world?
Ans. The future scope of Digital Marketing Industry will be determined by ideas and
development that call for the seamlessinterworking of mediums. It’s that simple the

7. future of digital marketing will be rooted in how marketers and plat forms createways for
new and traditional media medinamediato play together.

8. 2nd Day
9Feb: 2017 Visit to OMLogic Consulting Pvt Ltd, Delhi
Arrival Time: 9AM
Brief Of Omlogic : It Founded 2007.Omlogic
consulting is India 3rd largest online marketing
company It's unique and a holistic approach to
online marketing ensures that its customers get
the best possible returns on their online
marketing investments. Unlike most other
online marketing firms, OMLogic works with its
customers as its partners and treats online
marketing as a core and an integral part of its
customer's business. It starts its customer engagement by first understanding its
customer business thoroughly and then by creating a customized online
marketing strategy.
Location: E-29 Harsha Bhawan , Middle Circle ,Connaught Place, New Delhi-
110001 ,India Interaction with CEO of Omlogic CEO of Omlogicis Kapil Gupta. It
was great interaction with CEO of the Omlogic . He said all about their company
and also the growth of the digital marketing in India.
Specialties:
Web Development, Social Media Management, Digital Marketing, iOS App
Development, Web Applications, Digital Solutions, e-commerce Websites, Web Design,
SEO,SEM, SMO, Android App Development, Online Advertising, Software
Development

9. Photo Gallery of Omlogic office :
Mr. Kapil Gupta Founder and CEO of Omlogic
Some specific question which could be asked from Conducting Official of Omlogic….
1.Whois the CompetitorofOmlogic?

10. Ans. The Competitor of Omlogic are-
 WebChutney
 BC Web Wise
 Social Media India
 Aliva Now
 Blue Digital
 Avignyata Inc
 Wind Chimes Communication
 Flea Global
 iStrat
2. Whatisthe main objectiveofOmlogic?
Ans. The main objective of Omlogic is to developdigitalmarketingand helping new
business to be onlineor digital
3.How many branchesofOmlogic have in India ?
Ans: Omlogic have only one branch in India that is New Delhi, India.
They service all over world.
4. Whatare the marketing strategy of Omlogic?
Ans: Marketing Strategy of Omlogic Company are
 Think
 Create /Content
 Execute
 Spread
 Prograde
5.Whatis the productof Omlogic?
Ans. Omlogic has been in the business of helping brand leverage digital media by
creating unique engage avenues for the brand most of it is focused leveraging platform

11. like, Facebook, twitter, Instagram, YouTube etc. and creating individual. Omlogic best
while working as a service company to provide best digital ROI to brand.
6.Why companyshould be investing more in online ads?
Ans: A 2016 report by technology research specialists Gartner Inc. state that digital
strategies such as mobile marketing and social media will influence at least 80% of
consumers spending in the near future that should be reach enough for company to
take a closer look at the top six reason why business are proceeding more and more
at their annual budget into digital space.