1. Availabilityof product,dealersatisfaction, personnel relation
Competitor- it’sveryimportantthatourcompletioniswith HINDUSTAN,P&G,WIPROwhichare
international brandin-spite of thiswe have abrand image inmarketand growing rapidly ourGHADI
brand growthrate is 16%
AboutGroup
EVOLUTION IS CONSTANT
we live infastpacedeverchangingworld.These changesaffectourlivesandlifestylesandthereforeitis
crucial to learnto be resilient.
The drivingforce at RSPL Group isto understandprofoundchangesinproducttechnologyandconsumer
needstomake our brandsthe wayconsumerdesiresthemtobe. We believethatthe onlyconstantin
the historyof mankindisevolutionandsoitisour endeavortogive superiorbrandexperience and most
superiorvalue forconsumer’smoney.Ourundeterredpursuitforevolutionhasledthe companyto
progressonthe pathof value duringourgrowth.
RSPL Group is3800 crore diversifiedconglomerate,whichiscommittedtovalue formoneypropositions
& creditedwithseveral innovationsoverlast3decades.The sagacityto weave itsbusinessaround
consumerneedshasconferredRSPLGroupwitha distinctvalue andidentity.Efficientcapital structure,
cuttingedge technology,operational disciplineanda widespreaddistributionnetwork,have together
attributedtoenhance RSPLGroup and enabledthe organizationtodelivervalue toconsumers.
Keepinginline withitsexpansionprogramme,the companyhasestablisheddetergentmanufacturing
unitsinvarious locationsacrossIndiato enable the companytofulfill the demandof itsproductsacross
the country more effectively.
The company isgoingto setup a newunitinRaipur,Chhattisgarhforthe manufacturingof detergent
cake,powderandacid slurry.The companyhas appliedfornecessaryapprovalstosetupthe unit.
Withinnextcouple of yearsthe Group’sinstalledcapacityof detergentswouldcross800000 MT PA.
To make its presence strongerinsouthernstates,the companyisplanningtosetupa unit in Karnataka.
The company hasalreadyacquiredlandat Bidar,Karnatakafor the purpose.Keepinginview the
expandingmarketof personal &home care productsinIndia,the companyhas setup a unitin Haridwar
for the manufacturingof productslike Shampoo,Hairoil,Toothpaste,Moisturiser,ShavingCream,
LiquidHandWash, FloorCleaner,LiquidDetergentandToiletCleaner.The Unithasbecome operational
inMarch 2010 withan installedcapacityof 123 MT perday forall productstakentogether.
Corporate Social Resposiblity
Inaugurated inApril 2013, LAXMIDEVI DAYAL DASCHARITABLE HOSPITALisa significantsocial initiative

2. takenby RSPLGroup to serve the humanity. Set up nearly 29 Km away from the city of Kanpur, the
hospital aims at providing medical assistance for ailments and surgeries to the poor and needy. The
hospital has set prescribed standards in both medical treatment & patient comfort aiding quick and
complete cure. It is equipped with latest medical equipments facilitating accurate treatment to its patients.
It offers medical treatments to patients at nominal rates so that people from all walks of life can afford to
avail the medical facilities of the hospital and also distributes medicines absolutely free of cost on a daily
basis to those people who cannot afford to pay.
The hospital through its specialized & committed doctors is dedicated to fulfill its objectives of complete
and comprehensive health care and is inclined to work for the betterment and upliftment of the society.
Our Core Ideology
OUR MISSION
To be a part of consumer’sdailylife bygivingthembestvalue formoneythroughwell researchedand
everevolvingexcellentproducts
OUR CORE VALUES
• ConsumerCentricity
• ContinuousImprovement
• Integrity
• ThoroughPlanningandExecution
Our Management
DIRECTORS ON BOARD
RSPL Group is promoted by Gyanchandani family. The promoter directors are combination of
experienced and young persons.
Murli Dhar
Executive Chairman
Joined the family business of his father Late Dayal Das.
His vision and strong dedication laid the foundation of the ‘RSPL Limited’ Group. He has the
responsibilities of finalizing Corporate Strategy & Planning for the growth of the business of the Group.
Under his leadership the Group has established itself amongst the top manufacturers of detergent
products in a short period of nearly 3 decades. He provides guidance to the younger generation to
venture into new categories.
Bimal Kumar
Managing Director
Joined the family business of his father with his elder brother Shri MurliDhar.
His responsibilities are to supervise and control managementofthe entire group. His contribution to the Human
Resource Developmentin the Group has been enormous and his media and advertisementstrategies have proved to
be very efficientin terms of sales response.His abilityto spottrends early has helped to identify new segments the

3. companyshould foray into.
Manoj Kumar
Director
Joined the business in 1996 at a very young age.
His contribution to the group was the first business diversification in the leather industry. After establishing Leather
and Footwear venture and turning the business into Rs.100 crores,he is on his way to create new land marks in
Dairy business.
Rahul Gyanchandani
Joint Managing Director
He was appointed Director of the company in the year 2004.
His presentresponsibilities are operations ofSoap & Detergentdivision of the Company.He is also actively involved
in the planning ofnew projects.All the expansion plans ofsoap & detergentdivision are moving smoothlyunder his
able direction.He has a vision for backward integration.Under his able guidance,the companyhas successfully
entered into toiletsoap segmentbylaunching toiletsoap under the brand name “VENUS” and foraying into h omecare
segment.
Rohit Gyanchandani
Director
He was inducted to the Board of the Company in the year 2005.
He has the responsibilityof planning and monitoring advertising and evolving new strategies for marketing.He is also
looking after real estate business ofthe Group. One of the Group company, Nimmi Build Tech Pvt. Ltd. is developing
residential projects in Kanpur and Lucknow through SPV.
Financial Reports
HOW WE PERFORMED
Ghari Detergent brand is one of the fastest growing brands in the FMCG market. The RSPL Limited
Group, in spite of competition, is making great strides in the Indian Detergent Industry and is currently
ranked as largest brand in its category with more than 16% market share and is striving to better its
position by constant endeavor. A family business which started around 1970 for manufacturing and
marketing of oil soap with a turnover of a couple of Lacs turned into a corporate in the year 1988 by
entering in manufacture of Detergents.
With the passage of time, by adopting latest technology and using premium quality raw materials, it
developed a product under the brand name ‘GHARI’ to the liking of the masses. The Company then
diversified into the dish wash bar segment and launched “XPERT”. Further to the success, the company
entered into toilet soap segment and launched toilet soap under the brand name “VENUS”, which is
available in various variants.
RSPL Limited has achieved a turnover of more than Rupees 1940 Crores during 2009-10 from a mere
turnover of Rupees 1.39 Crores in the year 1988-89 with an average growth rate of 15 to 20%.
Our performance in the previous years :

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5. Ghari Detergent Cake
Size Retail Price (INR)
300 Gms 16.00
190 Gms 10.00
95 Gms 5.00
Ghari Detergent Powder
Size Retail
Price (INR)
3 KG 147.00
1 KG 50.00
500 Gms 26.00
190 Gms 10.00
80 Gms 5.00
XPERT Cake 30 Gms 2.00

6. Size Retail Price (INR)
255 Gms 20.00
135 Gms x 3Pcs 30.00
200 Gms x 3Pcs 45.00
135 Gms 10.00
90 Gms 5.00