Keynote presentation delivered at St. John's Prep in Danvers, MA.

1. Bootcamp
St. John’s Prep
November 12, 2009
twitter hashtag = #edsocialmedia

2. Connecting to the network
• Connect to SJP Guest network
• Open a browser, and at wireless logon page proceed (override any warnings)
• Enter the following Username and Password:
• Username = social
• Password = media
• On second login screen reenter the username and password
• note: if you are using Safari you must click the login button DO NOT press the Enter
key!

3. Understanding the Power and
Potential of Social Media
Antonio Viva, Associate Head of School, Worcester Academy

5. “In 2008, if you were not on a social networking site,
you’re not on the Internet.”
Source: IAB Platform Status Report

6. Traditional Media
• Television
• Movies
• Radio
• Newspapers
• Books
• Magazines

7. New Media
• Digital Television, Music and Video
• Computer Games/Simulations
• Digital Photography
• Internet/Email
• e-Books
• Cellphones
• Compact Disc

9. And then everything changed.....

10. POPTECH

11. Group
Action
Just
Got
Easier
“Internet, Mobile phones and
the applications built on top of
them have transformed the way
groups of people come together,
share things and get things
done.” - Clay Shirky

12. Communication Models
Mass Media
CLAY SHIRKY WHIPPLEHILL

13. Communication Models
Social Media
CLAY SHIRKY WHIPPLEHILL

14. The [journalistic] models that will excel in
the next few years will rely on new forms of
creation, some of which will be done by
professionals, some by amateurs, some by
crowds, and some by machines.”
“Not an Upgrade - an Upheaval” - Clay Shirky

15. worcester academy -site:worcesteracademy.org

18. craiglist

19. Social media are primarily Internet- and mobile-based
tools for sharing and discussing information among
human beings.[1] The term most often refers to activities
that integrate technology, telecommunications and social
interaction, and the construction of words, pictures,
videos and audio. This interaction, and the manner in
which information is presented, depends on the varied
perspectives and "building" of shared meaning among
communities, as people share their stories and
experiences.
www.wikipedia.org

22. =

23. Can’t simply
bolt social
media on to
your web site.
WHIPPLEHILL

24. Can’t simply
bolt social
media on to
your web site.
WHIPPLEHILL

25. “Social Media means new opportunities
to create and communicate with
people who care.”

27. Online Conversations Online Relationships

28. So what is the difference and why should we care?

29. Are you social?
100
75
50
25
0
Video Read Blogs Photo Sharing Social Network Comment
Sources: Universal McCann:Wave.3 (3/2008)

30. Slide Source: Wave3/Universal McCann

33. So how does this effect
us and our institution?

34. The numbers alone are staggering...

36. One of these months, Facebook’s growth in the US is going to slow down.
June was just not that month.
Source: Justin Smith
http://www.insidefacebook.com/2009/07/09/compete-us-unique-visitors-to-facebook-up-another-whopping-107-in-june/

38. Median Ages
FEB 2009
Linked in
26 31 27 40
Slide Source: Travis Warren, WhippleHill

39. Source: http://www.insidefacebook.com/

40. This is not going away and represents
a paradigm shift in the way we
communicate and interact with
one another.

41. Online Conversations Online Relationships

42. Between and Among
Conversations
• Parents
• Students
• Employees
• Alumni
• Strategic Partners
• Professional Learning
Network

43. Say what?

44. Everyone can participate

45. Usually un-organized

46. Spontaneous

47. Vibrant, Vivid & Vivacious

48. Any time, any place...

49. Authentic, and not
always on message

50. Blog Reading has risen 66% on a global scale in a
year and 60.3 million American have read a blog.

51. 74% of social networking users
message friends as part of their
daily routine.

52. Social networking is evolving fast. Increasingly
features such as blogging, photo sharing and video
sharing are the norm. They are aiming to be the one
stop shop for all your internet needs. Consequently
we are spending more time with them and doing more
on them.
Wave3/Universal McCann

53. Between and Among
Relationships
• Parents
• Students
• Employees
• Alumni
• Strategic Partners
• Professional Learning
Network

55. Social Networks have evolved into
platforms to organize users internet
experience. Users are posting a massive
variety of content.
Wave3/Universal McCann

56. How many of these “online
consumers” are possible or
prospective families for
your institution?

57. How many of the 272
million users on social
networks are your current
students, parents, faculty
or alumni?

58. Does your website have a blog?
Are your school leaders
blogging? Are students creating
original content?

59. Start with what is already
working and go from there!

60. Next steps...

61. Image Credits
The following social media sites were referenced in this presentation. In addition, stock
photos were provided by

62. Sources
UNIVERSAL MCCANN COMPARATIVE STUDY ON SOCIAL MEDIA TRENDS APRIL 2008!
http://www.universalmccann.com/Assets/2413%20-%20Wave%203%20complete%20document%20AW
%203_20080418124523.pdf!
IAB PLATFORM STATUS REPORT: USER GENERATED CONTENT, SOCIAL MEDIA, AND ADVERTISING -
AN OVERVIEW, APRIL 2008 !
http://www.iab.net/media/file/2008_ugc_platform.pdf
UNIVERSAL MCCANN COMPARATIVE STUDY ON SOCIAL MEDIA TRENDS APRIL 2008!
http://www.universalmccann.com/Assets/2413%20-%20Wave%203%20complete%20document%20AW
%203_20080418124523.pdf!
COMMON CRAFT “SOCIAL MEDIA IN PLAIN ENGLISH”
http://www.commoncraft.com/socialmedia
What The F**K is Social Media?
http://www.slideshare.net/mzkagan/what-the-fk-social-media

63. Bootcamp
BREAK

64. Bootcamp
LUNCH

65. Account Setup
Go to Twitter and set up a free Twitter account http://twitter.com
Be sure to follow the edSocialMedia Bootcamp Twitter account
http://twitter.com/edsocialmediabc
Call us over if you have questions or need any technical assistance

66. Your Mission....
• Create content in 2 hours that speaks to the following prompt:
• "Capture the essence of a university campus a the start of the summer break."
• How will you capture the essence of the school using social media tools?
• Each group must:
• generate a minimum of 8 tweets spread out over two hours posted to
edsocialmediaBC Twitter page.
• write two, well crafted articles for the blog (between 450 - 750 words)
• create a photoset in Flickr of 10 photos
• post a brief (around 2 minutes) video for YouTube