2. Brief Overview Genre: Teen Drama
Synopsis: This film is about a girl at an awkward time in her life, with a secret no one knows, but all of a sudden she finds
online what she considers to be the perfect guy for her. However, she starts to notice holes in his story and outcome all the
secrets one by one. She then starts to dig deeper into about who he is and this results in her finding out that its someone
she knows, not the 'perfect guy' and instead 'he' knows something about her she wishes no one else to know and threatens
to expose her.
Similar Films: Cyberbully, Submarine, Catfish, A Girl Like Her.
3. Film Title and tag line ideas
Film Titles:
Unrevealed- the 'boys' identity is unrevealed and the girl has an unrevealed secret. This film title would intrigue
people to watch it as it creates an enigma.
Code Oscar- means something hidden.
Hidden Identity- both the characters true identity's are hidden.
Secret- the films USP is based on a secret.
Identity Unknown – the 'boys' real identity is unknown to the audience and the other character
Tag lines:
'He' knows
She doesn’t know 'him', but 'he' knows her
People aren't who they seem
You can't trust everyone you meet/Can you trust everyone you meet?
Are your secrets really safe?
Lone. Love. Lies
4. Promotional Campaign Ideas
We will create a brand identity for our film by; using the same font, colours, words that are used and characters
in all of our products. The text could be similar to the font that is used in A Girl Like Her. However another type
of font used could be similar to the one from 'Cyberbully', since our film does involve elements to do with social
media and this font would go well with this. Colours that mostly appeal to us are dark colours, such as black and
red, which we believe fits in well with the drama genre.
Our USP is that our film is based on catfishing, and in the past not many films have used this idea.Also the
audience would expect the girl to be the victim with the 'boy' having secrets, so it is unexpected that she also has a
hidden secret.
The aspects of the film we will emphasize in the marketing products are our USP, the characters, the type of
genre being teen drama and a very brief idea of what the film is about, for example using a tag line.
5. Idea for the teaser trailer
Key events-
Girl by herself to represent her as lonely.
Show parts of the antagonist, for example their eyes above a computer, to create
suspicion and to also not give away their whole identity.
Characters-
Protagonist- Jessica, taking inspiration from a girl like her character,Jessica
Antagonist- The Catfish (girl/guy)
6. Ideas for the poster
Images of half a face- so that it gives connotations of something hidden,
will be in the center of the poster
Mask
Neutral/dark colours- creates an enigma
Title at the bottom
Tagline at the top
From producer and directors from...
Star rating from...
Background writing similar to watch is shown on the cyberbully poster
7. Ideas for magazine cover
Leaned towards a female target audience as this relates to our target audience
Background and text the same so that continuity is ensured as well as the
audience being able to recognise the link between the other two medias; the teaser
trailer and the film poster.
The film magazine we will be basing our one on is the
female film magazine, 'Studio'. We chose this one as it
appeals to our target audience, females,whereas the others
mainly appeal to a male audience and they won't want to
watch our film.
8. Target audience profile
Teenagers
Primary audience: aimed at the ages between 15 to 24, but skewed towards
a female audience.
Secondary audience: 15-24 year old males, and older females or males.
Fans of social media such as; Instagram and Twitter
We will reach our target audience through the internet,adverts on YouTube,
in the cinema, on TV, sponsored videos where people tell their own
catfish/catfishing stories. We will do this as our audience is of the younger
generations and so will be most likely on the internet and watching the
youtubers. We will put a few adverts on TV but not many as they most likely
won't be watching TV.
