“Audiences everywhere are tough. They don’t have time to be bored or brow beaten by orthodox, old-fashioned advertising. We need to stop interrupting what people are interested in & be what people are interested in.” Presentation content: What is inbound vs outbound marketing Inbound statistics Inbound marketing costs vs outbound marketing Google is the new yellow pages SEO statistics Why ranking high is important Google results statistics Why keyword rich fresh content is key Blogging statistics The organizational chart of your digital marketing strategy Do you have lead intelligence?

1. How to make sense of the
Internet, your Website & Social Media in 2012

2. “Audiences everywhere are tough.
They don’t have time to be bored
or brow beaten by orthodox,
old-fashioned advertising.
We need to stop interrupting
what people are interested in &
be what people are interested in.”

3. What is that???

4. Outbound Marketing
 Print ads
 TV ads
 Banner ads
 Trade shows
 Telemarketing
 Press releases
 Trade shows
 Flyers
 Direct mail

5. Inbound Marketing
 Social media marketing
 Blogging and content
marketing
 Mobile apps
 White papers
 Ebooks
 Infographics
 Search engine optimization (SEO)
 Pay per click (PPC) advertising
 Email marketing

6. Why is outbound dying?
Because more & more of the things we used
to do offline, we now do online.

7. FACT:
Inbound marketing is
a lot more cost-effective
than traditional,
outbound marketing.

10. FACT:
Google is the new
Yellow Pages.

14. FACT:
Ranking high on search
engines is no longer
optional, it’s critical.

17. FACT:
The more keyword-rich
content you generate,
the more search engines
will find (and love) you.

20. THE BOTTOM LINE:
If Google can’t find you,
neither will anyone else.

21. Lead
Generation

22. Lead intelligence

23. Get Found, Look Good, Get Results!
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