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1. Chapter 2 Presentation
By
Anthony Cesare
Alex Gasbarro
Julian Rodriguez
Oluwakemi Alade

2. Introduction
“One of the most devastating relation developments in the world of social
media is the ‘status’ bar on Facebook”
- Tammy Nelson

3. Manti Te’o
http://sports.cbsimg.net/u/photos/football/nfl/img23084218.jpg

4. Manti Te’o
Continued
- People were
drawn in by his
story
- Result: Popularity
Increased
http://www.businessinsider.com/the-manti-
teo-story-wasnt-as-big-as-you-might-think-
2013-1

5. CMC
Offered voice to groups seeking social change, cultural shifts &
even political power
Example:
- Police Brutality
- Colin Kaepernickhttp://img.huffingtonpost.com/asset/scalefit_630_noupscale
/57c8f5f6170000172ac77223.jpeg?cache=kkdamfzjea

6. Introduction to Internet History
1960’s Military Project called ARPANET
GOAL: Connect East & West Coast with instantaneous computer
communication
http://www.prairiehill.org/technology/web_projects/
CV_Map_of_ARPANET.jpg

7. Demonstrated that data could be divided into labeling packets, sent
and then re-assembled which is called packet-switching

8. CompuServe
1980-1990-- CompuServe
- Connected non-military users
Early Adopters- Developed simple web pages

9. CompuServe

10. 1st Online Communities
MySpace
LinkedIn
Purpose: User Profiles
Extend Communication beyond Face to
Face through online creation of user
profiles and interaction
http://33rockers.com/files/2010/08/myspace-logo1.jpg https://brand.linkedin.com/etc/designs/linkedin/katy/global
/clientlibs/img/default-share.png

11. Social Network Site
Avoid the concept of “networking”
Uses social “ties”
Example:
- Google Gmail
- LinkedIn
http://www.santabarbaratriathlon.com/wp-
content/uploads/2016/04/linkedin-logo..png
https://upload.wikimedia.org/wikipedia/en/thumb/e
/ec/Gmail_Logo.svg/1280px-Gmail_Logo.svg.png

12. Problems
NOT that the Internet is anonymous but
profiles can be altered
Example: MTV Catfish
Some sites are easier to remain
anonymous
- Twitter
http://cdn.patch.com/users/44719/2016/02/T800x600/20160256d0fe0583124.jpg

13. Social Interactions
-The study of how individuals interact in social settings has
been the focus of research for more than 50 years.
-Now this research has focused towards the social settings
over social media. (Facebook, Twitter, snapchat, Instagram,
etc)

15. Sociogram
- “Sociogram” how positive traits such as enthusiasm and maturity may be related
to judgments about “sincerity” of another’s conversation.
-A sociogram is a visual depiction of the relationships between a specific group.
The purpose of a sociogram is to uncover the underlying relationships between
people. A sociogram can be used to increase your understanding of group
behaviors.

16. Sociogram
.

17. Linkage And Connection
- Web linkage and connection to the web is a mass mediated AND one to one form
of communication.
-The web the web is both a form of technology and a form of media, and it links
individuals and nations into one communication network. (Sharing news globally)

18. Identity
-Online Identity, users may think they are posting anonymously, but in fact
internet protocol otherwise known as IP address can be tracked backed to the
original source of interest by the government and other entities.
- In other words be careful what you post online especially in social media. A
perfect example of this is snapchat and how the “company is committed to
assisting law enforcement investigations as the law requires.”

19. Declaration of the Independence of
Cyberspace
-The declaration of the independence of cyberspace was paper written 20 years
ago by John Perry Barlow and basically depicts how the government set laws
on the internet without the consent of the governed and Mr. Barlow believed
that the internet was outside a country’s borders (United States) and therefore
did not require laws.
-Believed that the Internet could solve its own problems through social
contracts.

20. Declaration of the Independence of Cyberspace

21. CMC Pioneer Howard Rheingold observation
Virtual communities involve creation of social groups and
relationships over time
Computers “break down
boundaries” and “break
down hierarchies” just as
they ALSO create them

22. Internet and social media users
Internet and social media
users tend to be early
adopters of an innovative
technology of which
consist of 5 major stages
Five Major Stages
1. Awarenesss
2. Interest
3. Evaluation
4. Trial
5. Adoption

23. Rogers Model

24. Millennial Usage
Among 18-29 year olds social
media is viewed as
entertainment by 70% of them.
The web has turned into the
TV for many people
Social media communication
represents an evolution of
individuals, social and cultural
desires to connect with new people

25. Computer-Mediated Communication
Also known as CMC began
with emails and message
boards.

26. The Bad & Ugly of CMC
● Lack of understanding via CMC resulted in “flame wars” known as online
fights
● Negative communication consequences have been related to preference
of online social interaction, psychosocial depression, loneliness, and
problematic internet use.
● There's a significant correlation between problematic internet use and
preference for online socialization

28. References
Gaines, C. (2013, January 22). The Manti Te'o Story Wasn't As Big As You Might Think. Retrieved September 27, 2016,
from http://www.businessinsider.com/the-manti-teo-story-wasnt-as-big-as-you-might-think-2013-1