Created by Anshu Bhatia under the guidance of Prof. Sameer Mathur, IIM Lucknow during a winter marketing internship

4. SOCIAL MEDIA APP CAN WIN THE JACKPOT IF IT CLICKS RIGHT

7. WHAT IF AN APP ALLOWED YOU TO SHARE YOUR SKILLS IN
ACTIVITIES LIKE DANCE, SINGING, ACTING, FASHION,
DIFFERENT INSTRUMENTS, SPORTS, ART, CRAFT, BUSINESS,
POETRY, PHOTOGRAPHY, STANDUP COMEDY (BASICALLY,
EVERYTHING YOUR HEART FEELS LIKE EXPRESSING) TO THE
WORLD IN A WAY LIKE NEVER BEFORE?

8. AND MOREOVER, PROVIDED A COOL 5 LEVEL GRADING
EXPERIENCE TO THE POSTS.

10. SHOWSKILL

11. AND YES, OFCOURSE IT OFFERS ALL THE OTHER FEATURES
THAT A SOCIAL MEDIA APP CAN’T WORK WITHOUT.
BE IT CHAT, STORIES, FILTERS, COMMENTING, EXPLORING THE
WORLD.

13.  A USER FRIENDLY UNIQUELY DESIGNED APP EXPERIENCE
 THE SYSTEM OF SKILLSCORE WOULD KEEP THE USERS INTERESTED
 AIMING TO CONNECT THE WORLD WITH ART BEING THE MEDIUM
 SOCIAL MEDIA FUN AND PERSONALITY DEVELOPMENT OF
THE USER
 GRADING SYSTEM DESIGNED TO PROVIDE MORE CONFIDENCE

15. .
SCHOOL STUDENTS
COLLEGE STUDENTS
YOUNG PROFESSIONALS
MIDDLE AGED
OTHERS

16. SOMETHING NEW IN THE MARKET IN
THE SOCIAL MEDIA ARENA
AN EFFECTIVE WAY FOR A PERSON TO
SHOW HIS/HER SKILLS
MAKING FULL USE OF THE ‘ME TIME’
PRINCIPLE AND EXPAND
MORE AND MORE YOUNGSTERS
CHOOSING SUCH ACTIVITIES AS HEIR
CAREER

17. CUT THROAT COMPETITION FROM
OTHER SOCIAL MEDIA APPS
PEOPLE WITH LACK OF SUCH SKILLS
MIGHT CHOOSE OTHER SOCIAL
MEDIUMS
ALREADY ESTABLISHED GLOBAL
COMPANIES WITH MORE EXPERIENCE
THREAT OF NEW ENTRANTS IN THE
SAME FIELD

19. TO CROSS 500,000 APP DOWNLOADS BY THE END OF 2 YEARS

20. Estimated monthly revenue of $200,000 within 2 years

23. The regular smartphone freaks. Those who
are socially active and express themselves.
Those who need a platform to express
themselves better. Yes, this is their platform.

24. SUPPLIERS
Different competitors in social platform
The large customer base
Channel Members
Google Play Store
Apple App store
Upcoming Amazon App Store
Google Keyword tool
Communication Partners
Partnering with businesses that target
skill development
Partnering with new social media apps
to mutually grow in a competitive
marketplace ruled by giants like
facebook.

25.  App development team
 Content creation and design team
 Business Development team
 Data analysis team
 Finance and Accountancy team
 Marketing Team
 Customer team
 Public Relations team

26.  Suppliers
 Investors
 Customers
 Employees

28. Almost all the social media platforms. Yep. They are so many. But this is a
blessing In disguise. So many social media apps making it big tells that there
is no better business app model than a social media app, PROVIDED if it
connects with the audience and RESONATES.

29. Recently, an app named musical.ly has made huge gains by connecting
with the people who love to act or dance, establishing a community that is
developing with each passing day. Just consider ShowSkill similar to
musical.ly with a difference that it supports all the skills and gives a lot of
options to connect the talent of same genre around the world.

30. A LOW COST MARKET RESEARCH CONDUCTION
IDENTIFYING AND ANALYSING COMPETITION
CREATE THE HYPE AND BUZZ AND SEGMENT THE COMMUNITIES
DEVELOPMENT OF POPs AND PODs
MAKE USE OF EMOTIONAL AND CULTURAL BRANDING

31. OUTLINE BASIC STRUCTURE AND OPERATIONS OF THE APP
DEVELOP A BRAND MANTRA FOR THE APP
PROPER COMMUNICATION WITH THE EMPLOYEES
MAINTAINING A FINE BRAND IMAGE FINANCIALLY AND LEGALLY
STAY TRUE TO THE BRAND VALUES

32. CUSTOMERS
• PROMOTE USER POST
SHARING
• THE ELITE AND MASTER
STATUS FOR THE USER
WOULD INVITE MORE
PRODUCTIVE SOCIAL MEDIA
USE
• IN THE END, THE USE OF SUCH
AN APP WOULD ONLY LEAD TO
PERSONALITY DEVELOPMENT
AND CONFIDENCE BOOSTER
COMPANY
• PROMOTE GOOD WORK
ENVIRONMENT
• MOTIVATE EMPLOYEES AND
GIVE THEM INCENTIVES AND
PROMOTE THEM
• STAY TRUE TO APP VALUES
• MAINTAIN A CLEAN IMAGE AND
KEEP INVESTORS HAPPY

35.  The app design and user-friendly
 Unlimited uploads with unlimited video and image effects
 The feature of stories and filters to promote your brand even more, let the
world know what you are up to
 Sharing any post of a user that you follow
 Search and explore the world
 The introduction of the concept of SKILLSCORE
 Searching on the basis of skill as well as trending posts
 Regular notifications about extraordinary rated posts of friends you follow
 App provides different theme options based on the skills you explore and
post the most

36. NOPE
CAN GET
BETTER
NAILED
IT
UNIQUE IDEAL
THE FIVE LEVEL GRADING SYSTEM TO EACH POST IS NEW TO THE WORLD OF SOCIAL MEDIA
RATING GIVES THE USER SKILLSCORE WHICH EVENTUALLY KEEPS ADDING UP AND SHOWS
ON THE PROFILE OF THE USER.
THE USER IS UPGRADED TO ELITE STATUS WHEN SCORE CROSSES 500 AND THE USER
ENTERS THE MASTER CLUB WHEN THE SKILLSCORE HITS A WHOPING 10,000.
0 SCORE 2 SCORE 6 SCORE 8 SCORE 15 SCORE

38.  Upload, share, post, search, follow, chat!
 Save favourite posts
 The grading experience
 Gain as much SkillScores. No restriction at all
 Category search of content is free
 Free Access to premium posts of celebrities or advanced Skillscore Users
(Masters)

39.  Promotion of an event
 To increase the post reach
 Promote a business page on the walls of selected users based on demography and
geography
 Advertisement on the app

40. NAME: SHOWSKILL
SLOGAN: PRODUCE, EXPRESS AND GROW

42.  WORD OF MOUTH TO FAMILY, FRIENDS, COLLEAGUES
 PROMOTING FACEBOOK PAGE, TWITTER HANDLE, WEBSITE
 LAUNCHING TEASER VIDEOS AND UPLOADING THEM ON YOUTUBE
 LEVERAGING THE POWER OF SEARCH ENGINE OPTIMIZATION
 TAKING THE SUPPORT OF GREAT BLOGGERS TO PROMOTE

43.  CREDIBILITY GROWTH BY PARTNERING WITH SKILL GROUPS,
EDUCATION GROUPS AND CELEBRITIES IN RESPECTIVE FIELDS
 FEATURING APP IN OFFICIAL BLOGS HAVING EXTENSIVE
READERSHIP
 ORGANIZING TALENT EVENTS AND MEETUPS
 CREATING CONTESTS WITHIN THE APP

47. SCANNING THE MARKET AND ANALYSIS
ANALYSING CONSUMER AND BUSINESS MARKET
DEFINING THE MISSION OF THE APP, CORE COMPETENCIES
MARKET TARGETING AND SEGMENTATION, POSITIONING STRATEGY
SETTING UP STRATEGIC BUSINESS UNIT
DEVELOPMENT OF PRICING STRATEGY
DESIGNING AND MANAGING MARKETING CHANNELS AND COMMUNICATION
TARGETING LONG TERM AND DEVELOPING A HOSLISTIC MARKETING PLAN

50. CREATED BY ANSHU BHATIA UNDER THE GUIDANCE OF PROF. SAMEER
MATHUR, IIM LUCKNOW DURING A WINTER MARKETING INTERNSHIP