Report About social media campaigns telecom industry at Ramadan ( Vodafone - Mobinil - Etisalat )

1. Ramadan Campaigns on Social Media
Telecom industry
Created by : M. Ansary
Mob: 0100 85 67 842

2. Social media Campaigns at Telecom.
The Main Campaigns
field
The main points :
• The daily activates and posts at ( Facebook / Twitter / YouTube )
• Quick evaluation ( +ve points / -ve points )
• Social media feedback
o @ Facebook, twitter, YouTube, Use it as a comics
• Data ( collection / analysis )
• Conclusion

3. Vodafone
• Official FB Page:
https://www.facebook.com/Vodafone.Egypt
• Fawazer Ramadan (Quiz ) :
Contest consists of two questions every week and the most guy who will get
the right answers for questions will win Samsung Galaxy Tab

4. Vodafone
• Official Vod. Twitter account :
https://twitter.com/VodafoneEgypt
• Tweet Temp. and healthy tips :

5. Vodafone
• Official Vod. YouTube channel :
http://www.youtube.com/vodafoneegypt
• There is two online ads :
1st ads : Olympic Team 2nd ads:( series ) Decor collapsed

6. Vodafone
Quick evaluation
+ve Points
• The Prize of Ramadan
Competition ( Galaxy
Tablet ) is valuable and
suitable prize for this
segment (Facebook user )
• Good replying on twitter
account

7. Vodafone
Quick evaluation
-ve Points
• Replying on Facebook comments via personal account
• Tweets ( healthy tips ) more than 140 characters … cause
less Re-tweet

8. Vodafone
Social media feedback ( Facebook )
2nd ads:( series ) Decor collapsed

9. Vodafone
Social media feedback ( Twitter )
Social media feedback ( YouTube )
1st ads : Olympic Team

10. Vodafone
Social media feedback
Use it as a comic on social media ( )
I think it’s a good thing for any ads. but for this Vodafone ads
it didn’t use a lot

11. Mobinil
• Official FB Page:
https://www.facebook.com/mobinilofficial
• Mainly post ( good morning followers)

12. Mobinil
• Official Twitter account :
https://twitter.com/mobinil
• Tweets ( Arabic & English )
• Re-Twteet ( followers tweets )

13. Mobinil
• Official YouTube channel :
• http://www.youtube.com/mobinil
• They have 3 ads. And one short documentary :

14. Mobinil
Quick Evaluation
+ve points
• Replying on around 100% of comments & mentions

15. Mobinil
Quick Evaluation
+ve points
• Publish the full ads ay social media before TV

16. Mobinil
Quick Evaluation
+ve points
• Tweet on special hashtag
• Produce special video ( short documentary) for social media user

17. Mobinil
Quick Evaluation
-ve points
• Few posts at Facebook( may be only one post daily )
• Routine and repeat the same post ( good morning fans )

18. Mobinil
Social media feedback
Use it as comic at a lot of FB pages

19. Mobinil
Social media feedback ( twitter )
catchy phrase : ( )
Social media feedback ( YouTube )

20. Etisalat
• Official FB Page https://www.facebook.com/etisalatmisr
• Official YouTube : http://www.youtube.com/Etisalatmasr
• They produce videos series as special contest ( Fawazeer )

21. Etisalat
• Official FB Page : https://twitter.com/EtisalatMisr
• Mainly work as customer service channel ( replying on all
mentions ) with friendly style

22. Etisalat
• Series of ads

23. Etisalat
Quick Evaluation
• +ve point
– Produce special video series for social media user
as contest ( Fawazeer Ramadan )
• -ve point
– Replying on comments from
two different personal account

24. Etisalat
Social media feedback
Catchy phrase ( )

25. Data Collections
Vod. Mobinil Etisalat
FB ( million) 1.5 0.5 1
Twitter ( followers ) 148,000 34,000 60,000
YouTube views ( million) 4.1 2.7 1.2
YouTube subscribers ( thousand ) 10 5.8 7.8
all Ramadan ads views ( million) 1.3 1.5 0.6
the most Ramadan ads 240,000 1,500,000 130,000

26. Data Analysis
• Mobinil is the lest in terms of followers, fans,
subscribes
• Mobinil ads the most Buzz ads ( 1,5 millions views )
• One ads at Mobinil YouTube have around 55% of all
channel views
• YouTube Viewers at Mobinil ( 1.5 millions ) is more
than double of viewers at Etistalat ( 0.6 million ) but
Etisalat subscribers ( 7.8 ) more than Mobinil
subscribers (5.8)

27. Conclusions
• Mobinil have a perfect ads – content (
) but they can’t use it to increase fans,
followers, subscribers
• So, we can say Mobinil have a good
advertising campaign but it have the worst
social media campaign .

28. Thank You
Created by : Mohamed Ansary
Mob : 0100 85 67 842
Mail : Ansaryyy@gmail.com