Blink分享會 by Jack Dai 20171216

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主題【職業窺探：你不可不知的廣告人之背後創意與數據】主辦單位：Blink 受眾【各校大學生們】目標【讓學生們瞭解廣告業的工作概況】 8個問題，歸納成3個層面。 *什麼契機下，你想踏進廣告業？ *為了廣告業，你花了多少苦功？ *廣告會需要具備哪些技能？ *廣告公司的日常有哪些？ *在學校，可以透過哪種方式知道自己適不適合成為廣告人？ *是爆款重要還是廣告重要？ *可以透過哪些數據做出對企業最有利的廣告？ *如果重讀大學，你希望補足哪個部分？

Karriere

德國《綜合音樂期刊》~1815
“當我獨自一人，擁有純然屬於自己的時光與愉悅
的心情，比方說，乘馬車旅行的途中、一頓飽餐後
的漫步或某個無眠的夜晚，通常這種時刻，最能讓
我靈思泉湧。我的靈魂像是被點燃了一般，在不受
干擾的狀況下，腦海裡的樂章自動放大，變得清晰
又有條理，形成一部近乎完成的作品。我可以一覽
無遺，就像看著一幅美麗的圖畫禍雕像。我不需要
依序聆聽每個片段，而是在電光火石間變領略了！
接著我開始振筆疾書，一口氣把靈感寫下來，這一
切就像方才說的，樂章在我的腦子裡已經完成，和
紙上寫下來的幾乎沒有分別。”
莫札特（Amadeus Mozart）
故事

*什麼契機下，你想踏進廣告業？
*為了廣告業，你花了多少苦功？
*廣告會需要具備哪些技能？
*廣告公司的日常有哪些？
*在學校，可以透過哪種方式知道自己適不適合成為廣告人？
*是爆款重要還是廣告重要？
*可以透過哪些數據做出對企業最有利的廣告？
*如果重讀大學，你希望補足哪個部分？
題

*什麼契機下，你想踏進廣告業？
*為了廣告業，你花了多少苦功？
*廣告會需要具備哪些技能？
*廣告公司的日常有哪些？
*在學校，可以透過哪種方式知道自己適不適合成為廣告人？
*是爆款重要還是廣告重要？
*可以透過哪些數據做出對企業最有利的廣告？
*如果重讀大學，你希望補足哪個部分？
題
廣告業廣告人工作人

資料來源：https://www.mol.gov.tw/media/1696/am01.pdf
就業
12,000家

資料來源：https://www.mol.gov.tw/media/1696/am01.pdf
錢

資料來源：https://www.mol.gov.tw/media/1696/am01.pdf
性
1 : 1.85

*什麼契機下，你想踏進廣告業？
*為了廣告業，你花了多少苦功？
*廣告會需要具備哪些技能？
*廣告公司的日常有哪些？
*在學校，可以透過哪種方式知道自己適不適合成為廣告人？
*是爆款重要還是廣告重要？
*可以透過哪些數據做出對企業最有利的廣告？
*如果重讀大學，你希望補足哪個部分？
題 V
V
V

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Blink分享會 by Jack Dai 20171216

1. 做廣告的人 Creative Utopia

3. 德國《綜合音樂期刊》~1815 “當我獨自一人，擁有純然屬於自己的時光與愉悅的心情，比方說，乘馬車旅行的途中、一頓飽餐後的漫步或某個無眠的夜晚，通常這種時刻，最能讓我靈思泉湧。我的靈魂像是被點燃了一般，在不受干擾的狀況下，腦海裡的樂章自動放大，變得清晰又有條理，形成一部近乎完成的作品。我可以一覽無遺，就像看著一幅美麗的圖畫禍雕像。我不需要依序聆聽每個片段，而是在電光火石間變領略了！接著我開始振筆疾書，一口氣把靈感寫下來，這一切就像方才說的，樂章在我的腦子裡已經完成，和紙上寫下來的幾乎沒有分別。” 莫札特（Amadeus Mozart）故事

4. 德國《綜合音樂期刊》~1815 “當我獨自一人，擁有純然屬於自己的時光與愉悅的心情，比方說，乘馬車旅行的途中、一頓飽餐後的漫步或某個無眠的夜晚，通常這種時刻，最能讓我靈思泉湧。我的靈魂像是被點燃了一般，在不受干擾的狀況下，腦海裡的樂章自動放大，變得清晰又有條理，形成一部近乎完成的作品。我可以一覽無遺，就像看著一幅美麗的圖畫禍雕像。我不需要依序聆聽每個片段，而是在電光火石間變領略了！接著我開始振筆疾書，一口氣把靈感寫下來，這一切就像方才說的，樂章在我的腦子裡已經完成，和紙上寫下來的幾乎沒有分別。” 莫札特（Amadeus Mozart） 1865年詹恩在《莫札特傳》裡杜撰的故事

5. 故事

6. 故事權威偏誤面對權威的話語時，我們很難獨立思考其合理性。

7. 2004 2005 2007 2013 我 Jack Dai/戴于千

8. *什麼契機下，你想踏進廣告業？ *為了廣告業，你花了多少苦功？ *廣告會需要具備哪些技能？ *廣告公司的日常有哪些？ *在學校，可以透過哪種方式知道自己適不適合成為廣告人？ *是爆款重要還是廣告重要？ *可以透過哪些數據做出對企業最有利的廣告？ *如果重讀大學，你希望補足哪個部分？題

9. *什麼契機下，你想踏進廣告業？ *為了廣告業，你花了多少苦功？ *廣告會需要具備哪些技能？ *廣告公司的日常有哪些？ *在學校，可以透過哪種方式知道自己適不適合成為廣告人？ *是爆款重要還是廣告重要？ *可以透過哪些數據做出對企業最有利的廣告？ *如果重讀大學，你希望補足哪個部分？題廣告業廣告人工作人

10. 1. 廣告業? AD?

11.

12. 故事

13. 資料來源：https://www.mol.gov.tw/media/1696/am01.pdf 就業 12,000家

14. 資料來源：https://www.mol.gov.tw/media/1696/am01.pdf 錢

15. 資料來源：https://www.mol.gov.tw/media/1696/am01.pdf 性 1 : 1.85

16. 性

17. 1,200億NTD 5,000億RMB =25,000億NTD 市場

18. 市場

19. 市場

20. 市場

21. 市場

22. 市場

23. 廣告業廣告是一門生意

24. 2. 廣告人？ AD MAN?

25.

26. 故事原野守弘（はらのもりひろ）

27. 廣告人

28. 廣告人

29. 創意

30. 創意

31. 創意

32. 創意

33. 創意

34. 創意

35. 創意

40.

41. 2004 2005 2007 2013 故事 Jack Dai 戴于千

42. 工作人

43. 工作人專業

44. 工作人專業技能

45. 工作人專業技能專業能力溝通

46. 工作人專業技能專業能力溝通經驗差異化

47. 工作人專業技能專業能力溝通知識經驗差異化嘗試

48. 工作人專業技能專業能力溝通知識經驗差異化嘗試邏輯

49. 工作人知識本領

50. 工作人知識想像力本領

51. 工作人本領是把想像力結晶化成為產品或服務的能力

52. *什麼契機下，你想踏進廣告業？ *為了廣告業，你花了多少苦功？ *廣告會需要具備哪些技能？ *廣告公司的日常有哪些？ *在學校，可以透過哪種方式知道自己適不適合成為廣告人？ *是爆款重要還是廣告重要？ *可以透過哪些數據做出對企業最有利的廣告？ *如果重讀大學，你希望補足哪個部分？題 V V V

53. Jack Dai