2. Samsung LED 9000 TV The Challenge In the crowded TV market place it is important to be an innovative brand. When Samsung, the No. 1 TV brand in Ireland, launched one of the most technology advanced TVs in the world with a host of features, the Samsung LED 9000, they knew how important it would be to reach the key decision makers and stand out.
3. Samsung LED 9000 TV The Target Market 10,000 high net worth individuals including Company Directors
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5. Intelligent remote control – features a 3-inch touch screen allowing you to watch live TV or movies on your remote control
6. Internet @ TV – Bringing online world to the Samsung TV
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9. Samsung LED 9000 TV The Results This campaign created a significant buzz around the Samsung LED 9000.The online microsite received a 5% response rate.
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