Grow My Business - Gary Brown 'Steal like an Artist'
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The document discusses the concept of "stealing like an artist" which refers to improving one's work or ideas by borrowing and adapting concepts from others. It provides examples of how companies have been successful by modifying existing ideas rather than starting from scratch. Methods like SCAMPER are presented which involve substituting, combining, adapting or modifying parts of ideas to generate new innovations. The document advocates for borrowing concepts from other industries or reversing traditional approaches in order to spark creative thinking.
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Grow My Business - Gary Brown 'Steal like an Artist'
- 1. STEAL LIKE AN ARTIST Gary Brown Chairman & Founder Target McConnells Twitter @GarPBrown Email gary.brown@targetmcconnells.com
- 2. THAT WHICH HAS BEEN IS WHAT WILL BE, THAT WHICH IS DONE IS WHAT WILL BE DONE, AND THERE IS NOTHING NEW UNDER THE SUN Ecclesiastes STEAL LIKE AN ARTIST
- 3. NOTHING ORIGINAL IS LEFT STEAL LIKE AN ARTIST
- 4. COPYING ALWAYS MEANS CHANGES AND ALTERATIONS, IMPROVEMENTS STEAL LIKE AN ARTIST
- 5. IF I HAVE SEEN FURTHER THAN OTHERS, IT IS BY STANDING ON THE SHOULDER OF GIANTS Isaac Newton STEAL LIKE AN ARTIST
- 7. IDEAS MINDSET = GROWTH MINDSET STEAL LIKE AN ARTIST
- 8. TIME OUT IS NOT TIME OFF STEAL LIKE AN ARTIST
- 11. CREATE IDEA SPACE IN YOUR BRAIN STEAL LIKE AN ARTIST
- 13. STOP TRYING TO DO THINGS DIFFERENTLY AND START DOING DIFFERENT THINGS STEAL LIKE AN ARTIST
- 14. LINK THE LIKE, UNITE THE UNLIKE STEAL LIKE AN ARTIST
- 16. SCAMPER STEAL LIKE AN ARTIST SUBSTITUTE COMBINE ADAPT MODIFY PUT TO ANOTHER USE ELIMINATE REVERSE
- 18. COMBINE STEAL LIKE AN ARTIST COMBINE ONE PRODUCT WITH ANOTHER COMBINED PURPOSES OR OBJECTIVES (CO-OPETITION) COMBINE TALENT AND RESOURCES
- 19. COMBINE STEAL LIKE AN ARTIST COMBINE ONE PRODUCT WITH ANOTHER COMBINED PURPOSES OR OBJECTIVES (CO-OPETITION) COMBINE TALENT AND RESOURCES • WHEELS + SUITCASES = SUITCASES WITH WHEELS • TEA + ICE = ICE TEA
- 20. ADAPT STEAL LIKE AN ARTIST ADAPT OR READJUST YOUR PRODUCT FOR ANOTHER WHAT ELSE IS YOUR PRODUCT LIKE WHAT OTHER CONTEXT COULD YOU PUT YOUR PRODUCT INTO
- 21. ADAPT STEAL LIKE AN ARTIST ADAPT OR READJUST YOUR PRODUCT FOR ANOTHER WHAT ELSE IS YOUR PRODUCT LIKE WHAT OTHER CONTEXT COULD YOU PUT YOUR PRODUCT INTO • LUCOZADE • PHONES TO CAMERAS • NETFLIX MAIL ORDER DVD BUSINESS MOVED INTO STREAMING BEFORE BLOCKBUSTER
- 22. COULD YOU CHANGE, SHAPE, LOOK, OR FEEL OF PRODUCT OR SERVICE WHAT COULD YOU ADD EMPHASISE OR HIGHLIGHT WHAT ELEMENT COULD YOU STRENGHTEN TO CREATE SOMETHING NEW MODIFY STEAL LIKE AN ARTIST
- 23. COULD YOU CHANGE, SHAPE, LOOK, OR FEEL OF PRODUCT OR SERVICE WHAT COULD YOU ADD EMPHASISE OR HIGHLIGHT WHAT ELEMENT COULD YOU STRENGHTEN TO CREATE SOMETHING NEW • NIKE WAS AN ASICS RETAILER • SMARTPHONES • PADDY POWER MODIFY STEAL LIKE AN ARTIST
- 24. STEAL LIKE AN ARTIST Decoy effects Pricing for The Economist [1] Web subscription $59 32% [2] Web & Print subscription $125 68%
- 25. STEAL LIKE AN ARTIST Decoy effects Adding a useless option [1] Web subscription $59 32% [2] Web & Print subscription $125 68% [3] Print subscription $125 Introducing [3] switched buyers from [1] to [2] “Priming”
- 26. CAN YOU USE YOUR PRODUCT SOMEWHERE ELSE, ANOTHER INDUSTRY WHO ELSE COULD USE YOUR PRODUCT HOW WOULD YOUR PRODUCT BEHAVE IN ANOTHER SETTING RECYCLE WASTE TO MAKE SOMETHING NEW PUT TO ANOTHER USE STEAL LIKE AN ARTIST
- 27. CAN YOU USE YOUR PRODUCT SOMEWHERE ELSE, ANOTHER INDUSTRY WHO ELSE COULD USE YOUR PRODUCT HOW WOULD YOUR PRODUCT BEHAVE IN ANOTHER SETTING RECYCLE WASTE TO MAKE SOMETHING NEW • IRISH CREAM - BECOMES BAILEYS IRISH CREAM • AQUARIUM FISH FOR PEDICURES • WHISKEY DISTILLERY START UPS MAKING FLAVOURED GINS PUT TO ANOTHER USE STEAL LIKE AN ARTIST
- 28. HOW CAN YOU STREAMLINE OR SIMPLIFY PRODUCT OR SERVICE WHAT CAN YOU ELIMINATE, CUT OUT WHAT CAN YOU MAKE SMALLER,FASTER,LIGHTER OR MORE FUN WHAT WOULD HAPPEN IF YOU TOOK AWAY PART OF YOUR PRODUCT, SERVICE ELIMINATE STEAL LIKE AN ARTIST
- 29. HOW CAN YOU STREAMLINE OR SIMPLIFY PRODUCT OR SERVICE WHAT CAN YOU ELIMINATE, CUT OUT WHAT CAN YOU MAKE SMALLER,FASTER,LIGHTER OR MORE FUN WHAT WOULD HAPPEN IF YOU TOOK AWAY PART OF YOUR PRODUCT, SERVICE • SOUTHWEST AIRLINES - RYANAIR MODEL • AIRBNB • HAILO/UBER • ALIBABA • SMARTPHONES,LAPTOPS,IPADS ETC ELIMINATE STEAL LIKE AN ARTIST
- 30. REVERSE THE PROCESS OR SEQUENCE WHAT IF YOU DID THE EXACT OPPOSITE OF WHAT YOU ARE DOING NOW WHAT ROLES COULD YOU REVERSE OR SWAP HOW CAN YOU RE ORGANISE REVERSE STEAL LIKE AN ARTIST
- 31. REVERSE THE PROCESS OR SEQUENCE WHAT IF YOU DID THE EXACT OPPOSITE OF WHAT YOU ARE DOING NOW WHAT ROLES COULD YOU REVERSE OR SWAP HOW CAN YOU RE ORGANISE • NEWSPAPERS - DELIVERED TO YOUR DOOR • TEST DRIVES FROM YOUR HOME • WARBY PARKER ONLY SELL GLASSES ONLINE REVERSE STEAL LIKE AN ARTIST
- 32. BECOME A THIEF BUT BECOME A GOOD THIEF, THAT WAY YOU’LL GROW YOUR BUSINESS AND YOU MAY GO TO MARKETING HEAVEN STEAL LIKE AN ARTIST