Packaging is evolving to provide more convenience to consumers. Easy-open, easy-use, and one-handed packaging is becoming more popular. Shelf appeal and consumer attraction are also important considerations in packaging design. New formats like ready-to-eat, on-the-go, and vending machine packaging are emerging. There is also a shift from loose to pre-packed foods and from rigid to more flexible packaging materials. Key food sectors experiencing dynamic growth include commodity foods, nitrogen-flushed snacks, and packaged fruits and vegetables.

1. Packaging Of Products
By
Ankit Agarwal
MBA (2008-10)
DMS, SOM
Pondicherry University

2. PACKAGING IN FOOD PRODUCTS
Emerging Trends- Food Packaging
• Easy to handle packs are
preferred.
In use convenience is the call of
the
day.
• Easy to use packs are gaining
popularity. People are ready to
pay
premium for “In use” convenience

3. Consumer convenience
Easy to tear LASER etched pouches

4. Consumer convenience
Two sided dispensing feature

5. Consumer convenience
Horlicks in Composite Containers with spoon
for measurement

6. Consumer convenience
Push-open for one handed dispensing

7. Consumer convenience
Flip-top cap for easy dispensing
Easy to hold packaging formats

8. Consumer convenience
Inbuilt handle in cap for Inbuilt handle in Jar for
ease in carrying ease in carrying

9. Consumer convenience
Beverage Carton
Reclosable Opening

10. Consumer convenience
Self heating coffee can
Pull the tag, coffee heats
up automatically Microwavable packaging
Unique tear strip for easy use

11. Emerging Trends-
Food Packaging
Consumer Convenience

12. Shelf & Consumer Appeal
• Shelf visibility and consumer appeal
is becoming very important.
• Modern trade outlets call for instant
consumer attraction.
• Pack appearance and ability to
engage consumers are becoming the
key consideration for any new
packaging design

13. Consumer Appeal
Modern trade - fighting for consumer attraction.
Differentiated shapes/ attractive graphics are the need of the day

14. Shelf & Consumer Appeal
Shaped stand up pouches for Kids

15. Shelf & Consumer Appeal
Jar with profile shape Unusual fun shape

16. Shelf & Consumer Appeal
Beverage Packs
Custom Design Caps
Fruit shaped jar

17. Shelf & Consumer Appeal
Instant coffee in a pack Instant coffee in a Double Bottle design reflects
shaped like a coffee bean! contoured wave design novelty in shape
And communicates a glass container.
superior, persona

18. New Formats
• Ready to use pack- Food already cooked-
“Heat and Eat”
• On the Go- To meet the demand of fast
pace of life. Have your food “Anywhere &
Anytime”
• Vending formats- Strongest emerging
format

19. New formats
Ready to use / microwavable packs

20. New formats
On the go packaging formats

21. New formats
Vending machines for coffee & Chocolate + snack food

22. Nutritional labelling
Label declaration
More and more labels are coming
with nutritional information.
Enhance
consumer awareness
• List of ingredients / nutrients
• Serve size / % Daily Requirement
• Benefits

23. Emerging Trends- Pharmaceutical
Packaging
Anti-counterfeit measures
• What is Counterfeit?
– Counterfeiting is manufacturing and selling Spurious drugs using the
packaging similar to that of original drug manufacturer.

24. Anti-counterfeit
Original pack (old) on top and counterfeit
pack on side

25. Anti-counterfeit
Original pack (old) on top and counterfeit
pack on side

26. Anti-counterfeit
• Solution to counterfeit:
– To do something either on the Product or Packaging,
which makes the Brand different from its counterfeits and
helps in authentication of its genuineness at the point of
purchase

27. Anti-counterfeit
Hologram
• Dot Matrix 2-D, 3-D hologram
• Flip action, background text,
kinetic movement, Micro text and a
laser code

28. Shift from Loose to Packed
Shift
Every tea garden has its own branded tea value

29. Shift from Loose to Packed
From a local shopkeeper selling loose
Vegetables to hygienically packed Vegetables

30. Dairy Milk Hygienically Packed Milk

31. Innovative Food Packaging

32. Shift from Rigid to Flexible
Bottles to Flexible
Rigid packaging is giving way to flexible packaging in the form of standup
pouches, retort pouches, spouted pouches which offer similar
performance and shelf appeal at lower cost.

33. Shift from Rigid to Flexible
Rigid packaging is giving way to flexible packaging in the form of
stand-up pouches, retort pouches, spouted pouches which offer
similar benefits at lower weight and cost.

34. Dynamic Growth
in
Key Sectors

35. Commodity Foods
There is a surge in demand for well packed commodity foods like atta,
cereals, rice, sugar, salt etc. Packaging is being designed for convenience,
shelf appeal and to retain freshness.

36. Nitrogen Flushed Snack Foods
Nitrogen flushing process is used to pack a variety of food products like
wafers, namkeen ( range of products by Haldirams), snacks (cheese
balls, French fries) and coffee. Indian Snack foods are catering to
regional preferences.

37. Packaged Fruits and Vegetables
Newest Challenge for the
Packaging Industry

38. PE Extruded Nets and Rachel Bags
• PE Extruded nets will be used to pack
– Onions
– Potatoes
– Garlic & Ginger
– Hard fruits like Ber
Rachel Bags will help Retail Businesses to pack 25- 50 Kg produce at
Farms

39. Packaged Fruits & Vegetables
• Pre- weighed beans, peas, carrots, broccoli, etc.
automatically packed on horizontal packaging machines in
clear PE pre-formed bags will become popular with growth
in organized retail business.
• Stretch- Cling films will find wider applications when large
fruits and vegetables like cabbage, cauliflower, gourd,
melons, etc. are individually wrapped for enhanced shelf life.

40. Dried fruits provide great value addition and very popular in Turkey,
Asia and US as a snack.
Widely marketed as snack and food supplement.
• Mangoes
• Strawberries
• Apples
• Kiwi
• Berries Dried Mangoes
• Figs
• Mushrooms
• Plums
• Broccoli
Dried Strawberries
Fruits are marginally processed with sugar, salt etc for
added flavours.

41. Frozen Food
Frozen ready meals, includes frozen meat, poultry and fast food. These
products require excellent barrier with EVOH, PVDC, etc.

42. conclusions
With enhanced consumer driven
needs , packaging innovations to
provide solutions to satisfy the
consumers