Learn how asking yourself a few personal questions can help develop ideas to build an emotional connection with customers, resulting in word-of-mouth marketing.

1. Emotional Marketing
Questions to spark an emotional connection
with your clients.

2. Traditional
Marketing
Spitting out the same old
marketing:
• News releases
• Brochures
• Articles
• Books
• Direct mail
• Web sites
• Social media
• Networking

3. Cluttered Minds
How effective are these tools now?
We see up to 5,000 ad messages a day
(Yankelovich market research)
What makes you stand out?

4. Emotional Marketing
Requires thinking outside your service or product box...

5. Ask personal questions
to prompt ideas...
How do you spend
your free time?
What do you think is
cool?
Do you have a dog, cat
or exotic animal?
What offering can
educate and entertain?
Can you incorporate
other skills?

6. How do you spend
your free time?
3/12/14 8:39 PM http://themappmakers.com/category/home
MAPP Makers
Mastering Adventurous Plans & Projects
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Getting Yourself Ready for the PMP Exam
For most of us who haven’t been in an academic world for the last 10,20, or
30 years, preparing for the PMP Exam can be terrifying. Sometimes you just
have to put yourself in a different place and readjust your perspective. We
do that for ourselves through travel; we recently spent some time along the
central coast of California. Here is a picture to give you the idea.
Crashing Waves - Central Coast of California
You don’t have to leave town to get an “attitude adjustment” – you can do it
through music, meditation, hiking, walking or just going someplace new in
town. To help you get started, here are some Study Tips for getting yourself
ready for the PMP Exam.
Filed under: Home, Integration, Tools and Techniques | Posted on
January 8th, 2012 by travel | No Comments »
Are There Millenials in India Too?
We are all familiar with the generational differences in the US – Boomers,
Xers, and Yers. If you work with folks in different countries, you will know
MAPP MAKERS
Your MAPP Makers, Barb Elazari and Mike Bergman,
have two life passions: Project Management and
traveling. These two ideas intersect here in this
collaborative space
where you may explore and hone your Project
Management skills through the metaphor of
travel.
LINKS
Barb on Linkedin
Facebook
Mike on Linkedin
Our Website
YouTube Videos
ARCHIVES
January 2012
November 2011
August 2011
July 2011
May 2011
February 2011
January 2011
October 2010
September 2010
August 2010
July 2010
June 2010
May 2010
April 2010
CATEGORIES
Communication
Home
Integration
People Related
Risk
Travel
blog metaphor
BEB Associates’
MappMakers blog
(Mastering Adventurous
Plans & Projects)

7. Do you have a dog,
cat, or exotic
animal?
E-newsletter mascot
Granite Leadership
Strategies’
“Straight Business Talk”
e-newsletter
(Maya’s Quick Tip)

8. What do you
think is cool?
Business theme
Dr. Dickerson’s
orthodontist office in
Chandler
(everything Looney Tunes)

9. What offering can
educate and
entertain?
Games
Marcy Maslov’s
e-Factor!®
Role-playing Business
Ethics Simulator
(board game)

10. Can you
incorporate
other skills?
Pastry Chef
L. H. Nicole
(Legendary series author)
decorates cakes
with book-cover fondant

11. Other Questions
What is your hobby?
How are you making a difference?
In what creative way can clients use your service or
product?
Where do you like to hang out?

12. Next step
Brainstorm ways to
connect clients to
what you do and
what you enjoy.
Ideas available!
Ann Videan
anvidean.com