1. I looked at Bauer Media and the type of magazines they
distribute. With regards to their music magazines they distribute
Q and Mojo

2. Q is an all-rounder magazine which looks at the most
contemporary artist no matter which genre they are, this
appeals to all music lovers everywhere.
ROCK SOUL/POP RAP

3. Whereas, Mojo is a specialist magazine which appeals to people
whom enjoy reading about classic bands and musicians of all
time. It also gives the reader iconic high quality photographs and
interviews and is more of a musical archive.

4. This made me think that Bauer Media would be good choice to
distribute my rock orientated magazine, however, Bauer Media also
distribute Kerrang magazine.

5. They are distributing to a huge part of the male community who are
passionate and the music that Kerrang feature in their magazine and they are
doing this on many platforms part of a sister programme, whether it is on TV
or radio, the house style continues through all mediums and we know it’s
Kerrang.

6. As Bauer Media already have a rock orientated magazine I decided to
look at IPC Media who distribute NME. NME write articles on the most
contemporary artist and appeal to lovers of all genres everywhere.
ROCK POP INDIE

7. IPC’s NME is the rival magazine of Bauer Media’s Q magazine

8. However IPC Media do not have a
rival for Kerrang and this is why I
feel IPC would distribute to
magazine as it would be a good
challenge for Kerrang because I am
aiming my magazine at passionate,
loyal rock lovers but from both
genders, not just male and thus
expanding their market to the
women of the rock world too.