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Leveraging Social Networks [email_address] [email_address] Twitter: annmichael Ann Michael
Why Social Networks? Trend #1 Exercise #2 ,[object Object],[object Object],[object Object]
Marketing Socially Exercise #3 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Nobody Does It Better ,[object Object],[object Object],[object Object]
Why Bother with Social Networks? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Could We Gain? ,[object Object],[object Object],[object Object],[object Object]
What Might We Lose? ,[object Object],[object Object],[object Object],[object Object]
Do We Really Have a Choice? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting Started ,[object Object],[object Object],[object Object],[object Object]
Getting Started ,[object Object],[object Object]
Getting Started 1 Creating a Social Strategy & Objectives 2 Developing an Engagement Plan 3 Measuring Success
No One Socializes in Isolation ,[object Object],[object Object],[object Object]
Strategy: Some Ideas ,[object Object],[object Object],[object Object],[object Object],[object Object]
Objectives: Some Ideas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Objectives: Some Ideas ,[object Object],[object Object],[object Object]
1 Social Network Strategy with Objectives 2 Creating an Engagement Plan 3 Measuring Success
Engaging with Customers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Engaging with Customers ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Networking Etiquette
Some Do’s and Don’ts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1 Social Network Strategy with Objectives 2 Creating an Engagement Plan 3 Measuring Success
Measuring Success ,[object Object],[object Object],[object Object],[object Object],[object Object]
Measuring Success ,[object Object],[object Object],[object Object],[object Object],[object Object]
Measuring Success: Some Ideas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measuring Success: Some Ideas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Metrics, Metrics, Metrics ,[object Object],[object Object],[object Object],[object Object]
Measuring Success: Tools ,[object Object],[object Object],[object Object],[object Object],[object Object]
One Last Thought ,[object Object],[object Object]
Questions?

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Leveraging Social Networks