The document is a webinar presentation about using Twitter for business. It discusses who uses Twitter and why, how businesses can benefit from Twitter, how to use Twitter for research, what types of content to tweet, how to get people to follow your business on Twitter, how to tag tweets and retweet, how to drive traffic to your website using Twitter, software for managing Twitter, common mistakes to avoid, and quick tips for getting started with Twitter for business purposes.

1. Tweeting for Business A webinar about Twitter Annmarie Hanlon, Evonomie http://twitter.com/annmariehanlon

2. Agenda Who uses Twitter and why? What can Twitter do for my business? How can I use Twitter for research? What can I Tweet about? How do I get people to follow me? What is ‘Tagging tweets’ and ‘Retweeting’ How do I get traffic to my site? What software can manage Twitter?

3. Who uses Twitter and why? Celebrities & Politicians Recruiters Journalists & PR people Some big brands Small businesses Local councils People working from home Marketing people Sports clubs And some very strange people

4. What can Twitter do for my business? Direct access to journalists Access to customers who may not take your call Opportunity to meet clients on the doorstep Drive traffic to your blog or website Get your message across to a wider audience Provide customer service Test new products Build mailing lists Be ‘re-tweeted’ to thousands of people

5. How can I use Twitter for research? Research your Company and Competition Ask questions to your followers – ask them to RT to get more potential responders http://hashtags.org shows the latest topics http://nearbytweets.com find customers nearby http://www.twibes.com groups http://tweetzi.com search engine

6. What can I tweet about? New products or services (not hard sell) Adding pics of products or services New blog posts Something useful to share When you get compliments To make compliments Repeat someone else’s tweet (re-tweet)

7. How do I get people to follow me? It’s not a business card competition! Quality rather than quantity Use Twitter advanced search to find people Look at the followers of relevant people http://wefollow.com and get listed http://www.whoshouldifollow.com Retweet and thank retweeters

8. What is ‘Tagging tweets’ and ‘Retweeting’ A tag is like an electronic highlighter pen, it makes it easier to spot on a page when you’re searching later Hashtags # are used to #tag tweets #interior design news or #marketing update Retweeting is like forwarding an email to all RT @annmariehanlon this is a retweet example

9. How do I get traffic to my site? Tweet when you have blogged (include link) Respond to other questions, using your blog or website as an example Add Twitter address to website, email address, business cards

10. What software can manage Twitter? We use Tweetdeck Retweet (RT), shrink URLs, also monitor and add to our Facebook page and easily Direct Message (DM) http://tweetdeck.com And Hootsuite To post Tweets later http://hootsuite.com

11. What not to do? Once the toothpaste is out of the tube you really can’t get it back in It’s there forever Don’t rant; searches include negative and positive If someone upsets you, simply ‘unfollow’

12. Quick wins Decide what you want from Twitter Customer service Raise profile Build customer base Increase contacts Drive traffic to website or blog Promote time limited offers Agree identity Corporate or personal, or two accounts? Biography (160 characters) Background Decide how to manage Hootsuite Tweetdeck

13. Twitter shorthand @username + messageThis sends a tweet to another person which canbe seen by their followers e.g. @annmariehanlon we’re at the NEC today D username + messageA D or DM sends a person a direct (private) message e.g. D joannaakins running late, delays in Brum WHOIS username Type whois into your Twitter box and it shows the short biography of the person e.g. whoisjoannaakins GET usernameFind the latest Twitter update posted by the person, but if they have not tweeted for a while it can take sometime e.g. get elfordhomes

14. Useful links http://twittonary.com http://business.twitter.com/twitter101/learning http://tweetmeme.com/about/retweet_button http://twitpic.com http://wefollow.com http://tweetdeck.com http://hootsuite.com

15. Follow us & stay up to date http://business2businessmarketing.blogspot.com http://www.evonomie.net/ http://www.linkedin.com/in/annmariehanlon http://twitter.com/annmariehanlon http://twitter.com/joannaakins