This document provides tips on using Twitter for business purposes. It discusses establishing a brand voice on Twitter, focusing content around relevant hashtags, events, locations, subjects, and integrating Twitter into sales and marketing plans. Specific recommendations include using a consistent profile image, linking back to websites, focusing on providing value through advice and content, and avoiding excessive sales messages or hashtags. The overall message is that Twitter can be used effectively for business by focusing content around relevant topics and conversations to engage customers and prospects.

1. BUSINESS
@AnnmarieHanlon
TWEETING FOR
#socialmedia#Headzupbusiness

2. @AnnmarieHanlon
15th JANUARY 2009
TWITTER BECAME
THE BREAKING
#NEWS CHANNEL

3. @AnnmarieHanlon
ALL JOURNALISTS
ARE ON TWITTER

4. @AnnmarieHanlon
HOW TO USE IT
LEARN CUSTOMER SERVICE
ASK QUESTIONS, FIND PEOPLE
AT CONFERENCES, FIND THINGS,
JOIN INTO CONVERSATIONS

5. ESSENTIALS OF WORKING
WITH TWITTER

6. @AnnmarieHanlon
YOUR PURPOSE
What’s your brand voice?
Personal or professional?
Funny or serious?
Objective or opinionated?
What’s your subject?
Hobbies, interests, experience, expertise

7. @AnnmarieHanlon
YOUR PROFILE
• Relevant image (you or a logo)
• Change the banners
• You CAN change the bio!
• Include a suitable landing page
• One hashtag – or two
• And keywords

8. HOW AND WHERE TWITTER
WORKS FOR LEADS

9. @AnnmarieHanlon
IT WORKS BEST IF
• It’s an offer
• Or free
• It’s time-limited
• There is a trial option
• It includes rich media

10. @AnnmarieHanlon
FOCUS ON A
RELEVANT HASHTAG
• Look at the bigger picture – check
tagboard
• Listen to conversations - Hootsuite
• Offer help and advice
• Share tips on the subject
• Post latest news on the subject
• Curate findings from reports
• Use connected hashtags - see
hashtagify.me

11. @AnnmarieHanlon
4MK512
MARKETING
DERBY
UNI
SOCIAL
MEDIA
MARKETING
FUN
DIGITAL
MARKETING
SOCIAL
MEDIA
MARKETING
MARKETING
DIGITAL
MARKETING
MURDERS
FLEXIBLE
APPROACHABLE
LEARNING
hashtagify.me

12. @AnnmarieHanlon
FOCUS ON
AN EVENT
• Use the event hashtag to find
others attending
• Follow those of interest
• Meet up in breaks
• Share photos; organisers
and speakers ALWAYS RT ☺
• Use Moments to create
summaries after sessions
(use the hashtag)
MOMENTS

13. @AnnmarieHanlon
FOCUS ON
A LOCATION
• Follow others in the location
• Use the ‘PlaceHour’ Twitter
group
• Share relevant images of the
location
• Post details of upcoming news
events
• Ask questions for services in the
area
• Use twitter.com/search-home
to see what’s happening in your
sector
TAKE THE
OFFLINE ONLINE

14. PROVIDE STUFF
@AnnmarieHanlon
FOCUS ON
A SUBJECT
• Share tips related to the
subject
• Provide selected highlights
from a conference or event
about the subject
• Post original thoughts on
the subject
• Explore similar subjects
• Build lists of experts
TRIALS (FOR FREE)

15. @AnnmarieHanlon
ALWAYS LINK BACK
To your website or blog, for more information
Use landing pages to collect data
Take the Twitter conversation to your database
Link to a tool like mailchimp

16. THE BASICS OF
TWITTER ADS

17. @AnnmarieHanlon
TWITTER AD CAMPAIGNS

18. @AnnmarieHanlon
TWITTER CARDS
SUMMARY CARD WITH LARGE IMAGE
Text (tweet
140 characters)
Headline 70
chars max
Web address
CTA
Image
800x320 pixels

19. @AnnmarieHanlon
COMPLEX =
CARTOON IT
PROMOTE
SUCCESSFUL
TWEETS

20. PITFALLS TO AVOID

21. @AnnmarieHanlon
Messy images, big text overlay,
words we don’t search for, jumping
on bandwagons…

22. @AnnmarieHanlon
WE DON’T LIKE
• Too many sales messages
• Too many hashtags
• Generic banal comments
(how are you today?)
• Retweeting yourself
• Auto responders!

23. INTEGRATING TWITTER INTO
YOUR SALES PLAN

24. @AnnmarieHanlon
WHO ARE YOUR
POTENTIAL
CUSTOMERS?
Look at existing customers
•Add to a private list
•Who do they follow?
USE TWITTER AS
A SALES TOOL
• Identify opportunities
• Have ready-to-go advice to
share
• Follow
• Ask if they found a solution
Research prospects
•Follow them
•Add to list
•Check out who they follow
•Explore what they talk about

25. @AnnmarieHanlon
Publish your Twitter ID on all marketing collateral
Use 1 photo for all your profiles
If you want to be re-tweeted…
Repurpose your content
Create a content calendar
INTEGRATE AND PLAN

26. Follow me on Twitter @AnnmarieHanlon
THANK YOU!
Follow me on LinkedIn uk.linkedin.com/in/annmariehanlon