Examples of ten cognitive biases in the marketing world that you can apply to your own work. Presented at the AMA Houston conference in September 2016.
1. @LoveStats
Ads Have No Effect On Me:
How marketers can leverage cognitive biases
Presented by Annie Pettit, PhD FMRIA
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5. @LoveStats
When you are aware of them, you can
use them
But you can bring them into
consciousness
Unconscious
Unconscious
Unconscious
Unconscious
Unconscious
Unconscious
Unconscious
Unconscious
Unconscious
vUnconsciou
Unconscious
Unconscious
Unconscious
Unconsciousconscious
nconscious
Unconscious
Unconscious
Unconscious
Unconscious
Unconsci
Unconscio
Unconscious Unconscious
Unconscious
Unconscious
Unconscious
nconsciousUnconscious
6. @LoveStats
Social Biases
Memory Biases
Constituency bias
Hyperbolic discounting
Hindsight bia
Egocentric bias
Hawthorne effect
Reminiscence bump
Outcome bias
Decision making Biases
Interloper e
Interloper effect
Omission bias
lusory correlation
Probability Biases
miniscence bump
Constituency bias
Irrational escalation
Halo effect
Irrational escalation
False memory
Suggestibility
Herd instinct
Gamblers fallacy
Barnum effect
Hindsight bias
Interloper effect
Self serving bias
Normalcy bias
Neglect of probability
Hyperbolic discounting
Observer expectancy effect
False memory
Hawthorne effect
Memory Biases
Telescoping effect
Omission bias False consensus effect
Neglect of probability
Neglect of probab
Self serving bias
Irrational escalation Hindsight
Selection bias
Social Bias effect
Mere exposure effect
Self serving bias